Rascasse Audience Intelligence

Cheesesteak Audience in United States

A data profile of the people who buy, follow and care about Cheesesteak in United States — modelled from more than twelve digital signal sources. Cheesesteak has an estimated audience of 1,958,020 people in United States.

#100among Dish in United States#6397among Topic in United States#884in Food & Beverages

The average Cheesesteak fan in United States is 37.4 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Panda Express, Five Guys, Circle K, with strongest over-indexing on Panda Express (4.14× the country average).

Demographically, the Cheesesteak audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheesesteak fan in United States is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheesesteak profile in United States.

Audience size
2M
in United States
Gender
51.6%♀
48.4% male
Age
37.4
average years
Country rank
#14480
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheesesteak fans

51.6% are female, 48.4% are male, average age 37.4.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Cheesesteak audience in United States
MetricValue
Female51.6%
Male48.4%
Average age37.4
Estimated audience size1,958,020
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Cheesesteak audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

79.2%

of the worldwide Cheesesteak audience comes from United States.

Worldwide audience distribution share by country for Cheesesteak
CountryShare
United States79.2%
United Kingdom5.2%
Philippines2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheesesteak audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheesesteak fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K5.92×
02Delaware~30K5.23×
03New Jersey~200K5.01×
04Maryland~100K2.92×
05Washington, District of Columbia~10K1.73×
06Virginia~70K1.52×
07North Carolina~60K1.06×
08New York~100K1.05×
09Florida~100K1.01×
10Georgia~60K0.99×
11Colorado~30K0.96×
12South Carolina~30K0.93×
13California~200K0.92×
14Utah~20K0.91×
15Ohio~50K0.87×
16Nevada~20K0.87×
17Washington~30K0.82×
18Arizona~30K0.79×
19Texas~100K0.78×
20Alaska~3K0.77×
21Michigan~40K0.71×
22Oregon~20K0.70×
23Connecticut~10K0.70×
24Nebraska~7K0.69×
25Vermont~2K0.66×
26West Virginia~6K0.64×
27Illinois~40K0.61×
28Idaho~6K0.61×
29Rhode Island~4K0.61×
30Montana~3K0.60×
31Tennessee~20K0.59×
32Massachusetts~20K0.59×
33Wisconsin~20K0.59×
34Minnesota~20K0.59×
35North Dakota~2K0.59×
36Louisiana~10K0.58×
37Maine~4K0.58×
38Oklahoma~10K0.57×
39South Dakota~3K0.57×
40Indiana~20K0.56×
41Hawaii~5K0.56×
42Kansas~9K0.55×
43Missouri~20K0.54×
44Kentucky~10K0.54×
45New Hampshire~4K0.53×
46Iowa~8K0.48×
47Mississippi~8K0.48×
48New Mexico~5K0.48×
49Arkansas~8K0.47×
50Alabama~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Cheesesteak, United States
0.46×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheesesteak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheesesteak audience
#·InterestCategoryAffinity×
01White Castle (restaurant)Food & Beverages5.36×
02Five GuysFood & Beverages5.31×
03Panda ExpressFood & Beverages4.14×
04Circle KShopping3.96×
05LongHorn SteakhouseFood & Beverages3.34×
06Jimmy John'sFood & Beverages3.15×
07Pizza HutFood & Beverages2.39×
08Texas RoadhouseFood & Beverages2.22×
09WingstopFood & Beverages2.09×
10Take-outFood & Beverages2.02×
11Real propertyHome & Garden2.01×
12KFCFood & Beverages2.00×
13Buffalo Wild WingsFood & Beverages1.89×
14Domino's PizzaFood & Beverages1.85×
15SubwayFood & Beverages1.79×
16LunchFood & Beverages1.72×
17TMZInternet & Social Media1.71×
18GrillingFood & Beverages1.66×
19Wendy'sFood & Beverages1.55×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheesesteak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheesesteak audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Urban LifestyleOPEN1.47×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheesesteak audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Pet OwnershipJOY0.67×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheesesteak have in United States?

Cheesesteak has an estimated audience of 1,958,020 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Cheesesteak fans?

51.6% of Cheesesteak fans are female, 48.4% are male, with an average age of 37.4 years.

03

Which brands do Cheesesteak fans like most?

Cheesesteak fans show strongest brand affinity for Panda Express (4.14×), Five Guys (5.31×), and Circle K (3.96×) over the country average.

04

Where do Cheesesteak fans live in United States?

Cheesesteak fans in United States are most concentrated in Pennsylvania (reach ~400K), New Jersey (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cheesesteak fans also like?

Beyond Cheesesteak itself, the audience over-indexes on Five Guys (5.31×), Circle K (3.96×), Pizza Hut (2.39×), and Texas Roadhouse (2.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cheesesteak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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