Cheesesteak Audience in United States
Cheesesteak has an estimated audience of 1,958,020 people in United States. 51.6% are female, 48.4% are male, average age 37.4. Top regions: Pennsylvania, California, New Jersey. Top brand affinities: Grinch, Goop, Wok, Hibachi, Grace Slick.
The average Cheesesteak fan in United States is 37.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New Jersey. Top brand affinities include Grinch, Goop, Wok, with strongest over-indexing on Grinch (4.76× the country average). Demographically, the Cheesesteak audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Cheesesteak fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.4 |
| Estimated audience size | 1,958,020 |
Audience persona
The typical Cheesesteak fan in United States is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 398,490 | 6.04× |
| California | 210,680 | 0.98× |
| New Jersey | 185,334 | 3.72× |
| Texas | 143,502 | 0.85× |
| Florida | 137,074 | 1.03× |
| New York | 120,506 | 1.1× |
| Maryland | 100,644 | 2.99× |
| Virginia | 76,502 | 1.6× |
| North Carolina | 66,469 | 1.13× |
| Georgia | 61,751 | 1.02× |
| Ohio | 55,477 | 0.92× |
| Illinois | 41,513 | 0.64× |
| Michigan | 40,685 | 0.79× |
| Washington | 35,996 | 0.92× |
| Colorado | 33,114 | 1.07× |
| Arizona | 29,192 | 0.73× |
| Delaware | 27,176 | 5.03× |
| South Carolina | 27,005 | 0.92× |
| Tennessee | 23,140 | 0.59× |
| Massachusetts | 22,860 | 0.59× |
| Indiana | 21,177 | 0.59× |
| Nevada | 17,930 | 0.95× |
| Minnesota | 17,570 | 0.63× |
| Wisconsin | 17,418 | 0.59× |
| Missouri | 16,999 | 0.54× |
| Oregon | 16,812 | 0.75× |
| Utah | 16,541 | 0.94× |
| Louisiana | 15,179 | 0.6× |
| Connecticut | 13,783 | 0.7× |
| Kentucky | 12,528 | 0.51× |
| Oklahoma | 12,348 | 0.57× |
| Washington, District of Columbia | 10,913 | 1.85× |
| Alabama | 10,597 | 0.39× |
| Kansas | 8,203 | 0.53× |
| Iowa | 7,230 | 0.45× |
| Nebraska | 6,653 | 0.68× |
| Mississippi | 6,204 | 0.38× |
| Arkansas | 6,020 | 0.37× |
| Idaho | 5,434 | 0.55× |
| West Virginia | 4,795 | 0.53× |
| Hawaii | 4,246 | 0.5× |
| New Mexico | 3,848 | 0.39× |
| Maine | 3,423 | 0.49× |
| New Hampshire | 3,217 | 0.42× |
| Rhode Island | 3,150 | 0.51× |
| Montana | 2,654 | 0.49× |
| Alaska | 2,628 | 0.63× |
| South Dakota | 1,825 | 0.4× |
| Vermont | 1,791 | 0.52× |
| North Dakota | 1,549 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 4.76× | Movies & TV |
| Goop | 5.56× | Internet & Social Media |
| Wok | 6.79× | Food & Beverages |
| Hibachi | 7.55× | Food & Beverages |
| Grace Slick | 8.17× | Music & Radio |
| Governor of Michigan | 6.51× | Politics & Society |
| Unique Gifts | 1.92× | Shopping |
| Google Home | 4.89× | Technology & Electronics |
| Vocal harmony | 3.32× | Music & Radio |
| Gujarat University | 25.92× | Business & Career |
| No Escape (1994 film) | 7.86× | Movies & TV |
| 3D printing | 1.58× | Technology & Electronics |
| Birthday Gifts | 1.99× | Kids & Family |
| Hipster | 5.9× | Politics & Society |
| headspace | 5.61× | Health |
| Mathcore | 4.76× | Music & Radio |
| TV Fanatic | 6.31× | Movies & TV |
| Cherish (group) | 6.32× | Music & Radio |
| Google Wallet | 3.92× | Technology & Electronics |
| Harlow | 6.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.53 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.44 |
| Indulgence | JOY | 1.34 |
| Career Orientation | POWER | 1.28 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.3% |
| United Kingdom | 5.2% |
| Philippines | 2.2% |
See Cheesesteak audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Cheesesteak have in United States?
Cheesesteak has an estimated audience of 1,958,020 people in United States, concentrated in Pennsylvania and California.
What is the gender split and age of Cheesesteak fans?
51.6% of Cheesesteak fans are female, 48.4% are male, with an average age of 37.4 years.
Which brands do Cheesesteak fans like most?
Cheesesteak fans show strongest brand affinity for Grinch (4.76×), Goop (5.56×), and Wok (6.79×) over the country average.
Where do Cheesesteak fans live in United States?
Cheesesteak fans in United States are most concentrated in Pennsylvania (reach 398,490), California (reach 210,680), and New Jersey (reach 185,334). These three regions account for the largest share of the active audience.
What other brands do Cheesesteak fans also like?
Beyond Cheesesteak itself, the audience over-indexes on Goop (5.56×), Wok (6.79×), Hibachi (7.55×), and Grace Slick (8.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cheesesteak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.