Chestnut Audience in United States

Chestnut logo

Chestnut has an estimated audience of 561,238 people in United States. 64.9% are female, 35.1% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Pillow, 3D printing, Kingdom of Judah, Paul Dano.

The average Chestnut fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Pillow, 3D printing, with strongest over-indexing on Whataburger (1.57× the country average). Demographically, the Chestnut audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Chestnut fans

Demographic split for Chestnut audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.8
Estimated audience size561,238

Audience persona

The typical Chestnut fan in United States is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Chestnut in United States
RegionReachAffinity
California71,5011.16×
Texas48,8911.01×
New York40,1021.28×
Florida38,5321.01×
North Carolina29,0781.72×
Illinois22,7561.22×
Pennsylvania22,1321.17×
Georgia19,1081.11×
Ohio17,2241×
Michigan16,0291.09×
New Jersey15,8031.11×
Virginia15,2271.11×
Washington14,5511.29×
Massachusetts13,3981.21×
Tennessee12,1621.08×
Arizona10,5800.92×
Indiana10,3811.01×
Maryland9,6281×
Missouri9,5921.06×
South Carolina8,9671.06×
Colorado8,1940.93×
Oregon7,9421.23×
Alabama7,5750.97×
Wisconsin7,5120.89×
Kentucky7,2341.03×
Minnesota7,1510.89×
Connecticut6,6231.18×
Louisiana6,1110.84×
Oklahoma5,4640.88×
Utah4,8960.97×
Iowa4,8481.05×
Arkansas4,8361.05×
Nevada4,5390.84×
Kansas4,0080.91×
Mississippi3,7260.81×
West Virginia3,0291.16×
Idaho2,6200.93×
New Mexico2,2510.8×
Nebraska2,1950.78×
Hawaii2,1310.88×
New Hampshire2,0170.91×
Maine1,8950.94×
Rhode Island1,7130.96×
Washington, District of Columbia1,6400.97×
Montana1,4010.9×
Delaware1,1870.77×
Alaska9810.82×
Vermont9270.94×
South Dakota8920.69×
North Dakota8730.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chestnut audience
BrandAffinityCategory
Whataburger1.57×Food & Beverages
Pillow1.51×Home & Garden
3D printing1.59×Technology & Electronics
Kingdom of Judah2.38×Politics & Society
Paul Dano1.62×Movies & TV
Cachorros3.47×Pets & Animals
life is good1.62×Music & Radio
Brooklyn College3.1×Business & Career
Nasal cavity1.87×Health
Cachorros2.75×Pets & Animals
Lebanese cuisine1.51×Food & Beverages
Cacique1.84×Food & Beverages
Parma2×Travel & Leisure
Cadbury World1.95×Travel & Leisure
Cacique1.59×Food & Beverages
Tequila Cazadores1.89×Food & Beverages
Socialist Federal Republic of Yugoslavia2.36×Politics & Society
Bulacan1.84×Travel & Leisure
Esporte Clube Bahia1.67×Sports
Canino2.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chestnut audience
TraitClusterScore
MindfulnessBALANCE1.96
Community OrientationOPEN1.59
SustainabilityBALANCE1.56
TraditionCONSERVATISM1.48
DIY MentalityTHRILL1.45
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Chestnut
CountryShare
Taiwan19.8%
United States14.7%
Japan7.9%

See Chestnut audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Chestnut have in United States?

Chestnut has an estimated audience of 561,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Chestnut fans?

64.9% of Chestnut fans are female, 35.1% are male, with an average age of 40.8 years.

Which brands do Chestnut fans like most?

Chestnut fans show strongest brand affinity for Whataburger (1.57×), Pillow (1.51×), and 3D printing (1.59×) over the country average.

Where do Chestnut fans live in United States?

Chestnut fans in United States are most concentrated in California (reach 71,501), Texas (reach 48,891), and New York (reach 40,102). These three regions account for the largest share of the active audience.

What other brands do Chestnut fans also like?

Beyond Chestnut itself, the audience over-indexes on Pillow (1.51×), 3D printing (1.59×), Kingdom of Judah (2.38×), and Paul Dano (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.