Chestnut Audience in United States

Chestnut has an estimated audience of 561,238 people in United States. 64.9% are female, 35.1% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Organic farming, Organic food, Etsy, Local food, Pharmacy.

The average Chestnut fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Organic farming, Organic food, Etsy, with strongest over-indexing on Organic farming (2.22× the country average). Demographically, the Chestnut audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Chestnut fans

Demographic split for Chestnut audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.8
Estimated audience size561,238

Audience persona

The typical Chestnut fan in United States is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Organic farming.

Top regions in United States

Top regions ranked by reach for Chestnut in United States
RegionReachAffinity
California71,5011.16×
Texas48,8911.01×
New York40,1021.28×
Florida38,5321.01×
North Carolina29,0781.72×
Illinois22,7561.22×
Pennsylvania22,1321.17×
Georgia19,1081.11×
Ohio17,2241×
Michigan16,0291.09×
New Jersey15,8031.11×
Virginia15,2271.11×
Washington14,5511.29×
Massachusetts13,3981.21×
Tennessee12,1621.08×
Arizona10,5800.92×
Indiana10,3811.01×
Maryland9,6281×
Missouri9,5921.06×
South Carolina8,9671.06×
Colorado8,1940.93×
Oregon7,9421.23×
Alabama7,5750.97×
Wisconsin7,5120.89×
Kentucky7,2341.03×
Minnesota7,1510.89×
Connecticut6,6231.18×
Louisiana6,1110.84×
Oklahoma5,4640.88×
Utah4,8960.97×
Iowa4,8481.05×
Arkansas4,8361.05×
Nevada4,5390.84×
Kansas4,0080.91×
Mississippi3,7260.81×
West Virginia3,0291.16×
Idaho2,6200.93×
New Mexico2,2510.8×
Nebraska2,1950.78×
Hawaii2,1310.88×
New Hampshire2,0170.91×
Maine1,8950.94×
Rhode Island1,7130.96×
Washington, District of Columbia1,6400.97×
Montana1,4010.9×
Delaware1,1870.77×
Alaska9810.82×
Vermont9270.94×
South Dakota8920.69×
North Dakota8730.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chestnut audience
BrandAffinityCategory
Organic farming2.22×Food & Beverages
Organic food1.62×Food & Beverages
Etsy1.66×Fashion & Accessoires
Local food1.76×Food & Beverages
Pharmacy1.8×Business & Career
Renewable energy2.1×Business & Career
Sustainable energy2.22×Home & Garden
Traditional medicine2.74×Health
Herbalism2.36×Health
Mindfulness1.96×Health
Fertilizer2.92×Home & Garden
Alternative medicine1.71×Business & Career
Vintage clothing1.62×Fashion & Accessoires
Sustainability1.51×Politics & Society
Microwave oven1.9×Home & Garden
Charitable organization1.59×Politics & Society
Hardware store1.54×Home & Garden
Non-alcoholic beverage2.07×Food & Beverages
Essential oil1.95×Home & Garden
Bohemianism2.29×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chestnut audience
TraitClusterScore
MindfulnessBALANCE1.96
Community OrientationOPEN1.59
SustainabilityBALANCE1.56
TraditionCONSERVATISM1.48
DIY MentalityTHRILL1.45
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Chestnut
CountryShare
Taiwan19.8%
United States14.7%
Japan7.9%

See Chestnut audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Chestnut have in United States?

Chestnut has an estimated audience of 561,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Chestnut fans?

64.9% of Chestnut fans are female, 35.1% are male, with an average age of 40.8 years.

Which brands do Chestnut fans like most?

Chestnut fans show strongest brand affinity for Organic farming (2.22×), Organic food (1.62×), and Etsy (1.66×) over the country average.

Where do Chestnut fans live in United States?

Chestnut fans in United States are most concentrated in California (reach 71,501), Texas (reach 48,891), and New York (reach 40,102). These three regions account for the largest share of the active audience.

What other brands do Chestnut fans also like?

Beyond Chestnut itself, the audience over-indexes on Organic food (1.62×), Etsy (1.66×), Local food (1.76×), and Pharmacy (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.