Rascasse Audience Intelligence

Chestnut Audience in United States

A data profile of the people who buy, follow and care about Chestnut in United States — modelled from more than twelve digital signal sources. Chestnut has an estimated audience of 561,238 people in United States.

#43among Vegetable in United States#10926among Topic in United States#1838in Food & Beverages

The average Chestnut fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Sustainable energy, Renewable energy, Mortgage loans, with strongest over-indexing on Sustainable energy (8.49× the country average).

Demographically, the Chestnut audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chestnut fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chestnut profile in United States.

Audience size
561K
in United States
Gender
64.9%♀
35.1% male
Age
40.8
average years
Country rank
#34230
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chestnut fans

64.9% are female, 35.1% are male, average age 40.8.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Chestnut audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.8
Estimated audience size561,238
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Chestnut audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4929%
50+18%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Chestnut audience comes from United States.

Worldwide audience distribution share by country for Chestnut
CountryShare
Taiwan19.7%
United States14.6%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chestnut audience in United States is strongest.

Fig. 05

Top regions by affinity

Chestnut fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~50K3.02×
02West Virginia~3K1.22×
03Washington~10K1.19×
04New York~40K1.18×
05Illinois~20K1.17×
06Oregon~7K1.16×
07Massachusetts~10K1.12×
08Virginia~20K1.11×
09Pennsylvania~20K1.10×
10Tennessee~10K1.10×
11Connecticut~6K1.10×
12California~70K1.08×
13South Carolina~9K1.07×
14Iowa~5K1.06×
15Georgia~20K1.05×
16Kentucky~7K1.05×
17Montana~2K1.05×
18Michigan~20K1.04×
19New Jersey~10K1.04×
20Arkansas~5K1.04×
21Missouri~9K1.02×
22Vermont<1K1.01×
23Alabama~8K1.00×
24Rhode Island~2K0.99×
25Maryland~9K0.98×
26Texas~50K0.95×
27Idaho~3K0.95×
28Florida~40K0.94×
29Indiana~10K0.94×
30Ohio~20K0.93×
31Utah~5K0.93×
32Washington, District of Columbia~2K0.93×
33Kansas~4K0.91×
34Maine~2K0.91×
35Alaska~1K0.90×
36Minnesota~7K0.89×
37Hawaii~2K0.89×
38New Hampshire~2K0.88×
39Arizona~10K0.87×
40Mississippi~4K0.87×
41Wisconsin~7K0.86×
42Oklahoma~5K0.86×
43Colorado~7K0.85×
44Louisiana~6K0.83×
45Delaware~1K0.83×
46North Dakota<1K0.83×
47Nebraska~2K0.82×
48Nevada~4K0.81×
49New Mexico~2K0.80×
50South Dakota~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Chestnut, United States
0.79×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chestnut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chestnut audience
#·InterestCategoryAffinity×
01HomeopathyHealth16.59×
02Sustainable energyHome & Garden8.49×
03Renewable energyBusiness & Career7.57×
04AcupunctureHealth7.36×
05Garden centreHome & Garden6.80×
06Single-family detached homeHome & Garden5.92×
07Weather forecastingHome & Garden5.58×
08QVCMovies & TV4.91×
09Non-alcoholic beverageFood & Beverages3.85×
10FedExBusiness & Career3.80×
11First class travelTravel & Leisure3.52×
12Discount storesShopping3.43×
13Mortgage loansBusiness & Career3.27×
14Solar energyHome & Garden3.23×
15Organic foodFood & Beverages2.68×
16Shopping mallsShopping2.61×
17PinterestInternet & Social Media2.57×
18AirbnbTravel & Leisure2.52×
19FurnitureHome & Garden2.05×
20BarbecueFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chestnut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chestnut audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.08×
Convenience OrientationPREMIUM2.77×
SustainabilityBALANCE2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chestnut audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
Luxury OrientationPREMIUM0.84×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chestnut have in United States?

Chestnut has an estimated audience of 561,238 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Chestnut fans?

64.9% of Chestnut fans are female, 35.1% are male, with an average age of 40.8 years.

03

Which brands do Chestnut fans like most?

Chestnut fans show strongest brand affinity for Sustainable energy (8.49×), Renewable energy (7.57×), and Mortgage loans (3.27×) over the country average.

04

Where do Chestnut fans live in United States?

Chestnut fans in United States are most concentrated in California (reach ~70K), North Carolina (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chestnut fans also like?

Beyond Chestnut itself, the audience over-indexes on Renewable energy (7.57×), Mortgage loans (3.27×), Pinterest (2.57×), and Weather forecasting (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Chestnut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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