Chicken Express Audience in United States

Chicken Express logo

Chicken Express has an estimated audience of 1,822,048 people in United States. 72.1% are female, 27.9% are male, average age 37.6. Top regions: Texas, Oklahoma, Arkansas. Top brand affinities: Minnesota, Nebraska, Pillow, Alaska, Goop.

The average Chicken Express fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Arkansas. Top brand affinities include Minnesota, Nebraska, Pillow, with strongest over-indexing on Minnesota (2.22× the country average). Demographically, the Chicken Express audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Chicken Express fans

Demographic split for Chicken Express audience in United States
MetricValue
Female72.1%
Male27.9%
Average age37.6
Estimated audience size1,822,048

Audience persona

The typical Chicken Express fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Chicken Express in United States
RegionReachAffinity
Texas1,366,53617.13×
Oklahoma337,12216.66×
Arkansas123,6648.24×
California39,6430.2×
Louisiana34,2631.46×
Florida17,3400.14×
Utah13,3950.82×
Michigan12,6300.27×
Georgia11,2090.2×
Illinois9,6850.16×
Tennessee8,9660.25×
New York8,1470.08×
Pennsylvania7,4990.12×
Colorado7,3200.25×
North Carolina6,9500.13×
Missouri6,7160.23×
Arizona6,2930.17×
Ohio5,9770.11×
Alabama5,6630.22×
Kansas5,6010.39×
Virginia5,2160.12×
Mississippi5,0330.34×
Washington4,2540.12×
New Mexico4,0540.44×
Indiana3,6230.11×
South Carolina3,5950.13×
Maryland3,4570.11×
New Jersey3,1370.07×
Wisconsin3,0360.11×
Kentucky2,9990.13×
Iowa2,9830.2×
Minnesota2,8010.11×
Nevada2,4310.14×
Massachusetts2,3930.07×
Oregon1,9180.09×
Nebraska1,7500.19×
Connecticut1,0880.06×
Idaho8510.09×
Hawaii7560.1×
West Virginia6490.08×
Washington, District of Columbia6150.11×
South Dakota6130.15×
North Dakota5210.14×
Wyoming4620.17×
Montana4180.08×
Delaware3330.07×
Rhode Island3200.06×
Alaska3110.08×
Maine2790.04×
New Hampshire2780.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken Express audience
BrandAffinityCategory
Minnesota2.22×Travel & Leisure
Nebraska3.18×Travel & Leisure
Pillow2.13×Home & Garden
Alaska1.58×Travel & Leisure
Goop4.8×Internet & Social Media
Governor of Michigan6.04×Politics & Society
Sinaloa2.94×Travel & Leisure
Israel1.68×Travel & Leisure
Nationality1.64×Politics & Society
Wok4.76×Food & Beverages
Justice1.91×Politics & Society
Grinch2.65×Movies & TV
Historic site2.69×Arts & Culture
Vocal harmony2.82×Music & Radio
headspace5.42×Health
Google Home3.74×Technology & Electronics
WKRN-TV3.79×Movies & TV
Hipster5.53×Politics & Society
Hibachi4.47×Food & Beverages
Cherish (group)6.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken Express audience
TraitClusterScore
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.21
Convenience OrientationPREMIUM1.21
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Chicken Express
CountryShare
United States99.8%
Germany0.2%
Italy0.0%

See Chicken Express audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chicken Express have in United States?

Chicken Express has an estimated audience of 1,822,048 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Chicken Express fans?

72.1% of Chicken Express fans are female, 27.9% are male, with an average age of 37.6 years.

Which brands do Chicken Express fans like most?

Chicken Express fans show strongest brand affinity for Minnesota (2.22×), Nebraska (3.18×), and Pillow (2.13×) over the country average.

Where do Chicken Express fans live in United States?

Chicken Express fans in United States are most concentrated in Texas (reach 1,366,536), Oklahoma (reach 337,122), and Arkansas (reach 123,664). These three regions account for the largest share of the active audience.

What other brands do Chicken Express fans also like?

Beyond Chicken Express itself, the audience over-indexes on Nebraska (3.18×), Pillow (2.13×), Alaska (1.58×), and Goop (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.