Child protection Audience in United States
Child protection has an estimated audience of 566,564 people in United States. 74.1% are female, 25.9% are male, average age 38.8. Top brand affinities: GloboNews, Philanthropy, Capital One, Google Maps, Khan Academy.
Top brand affinities include GloboNews, Philanthropy, Capital One, with strongest over-indexing on GloboNews (245.54× the country average). Demographically, the Child protection audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Child protection fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 38.8 |
| Estimated audience size | 566,564 |
Audience persona
The typical Child protection fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for GloboNews.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GloboNews | 245.54× | Movies & TV |
| Philanthropy | 5.77× | Arts & Culture |
| Capital One | 3.65× | Business & Career |
| Google Maps | 3.52× | Internet & Social Media |
| Khan Academy | 6.22× | Business & Career |
| Indeed.com | 3.05× | Business & Career |
| Inclusion (education) | 29× | Kids & Family |
| Children's rights | 22.01× | Kids & Family |
| MSN | 2.23× | News |
| Google News | 3.25× | News |
| CarGurus | 3.16× | Cars & Mobility |
| AccuWeather | 3.38× | Home & Garden |
| Circle K | 3.65× | Shopping |
| Enterprise Rent-A-Car | 3.07× | Cars & Mobility |
| Dollar General | 1.95× | Shopping |
| Hobby Lobby | 1.86× | Home & Garden |
| Genetics | 2.29× | Kids & Family |
| Drudge Report | 3.5× | Sports |
| Non-fiction books | 3.55× | Literature |
| 1.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Community Orientation | OPEN | 2.2 |
| Need for Security | CONSERVATISM | 1.84 |
| Urban Lifestyle | OPEN | 1.76 |
| Family Orientation | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| United Kingdom | 8.3% |
| Brazil | 6.0% |
See Child protection audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Child protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.