Rascasse Audience Intelligence

Child protection Audience in United States

A data profile of the people who buy, follow and care about Child protection in United States — modelled from more than twelve digital signal sources. Child protection has an estimated audience of 566,564 people in United States.

Child protection has an estimated audience of 566,564 people in United States. 74.1% are female, 25.9% are male, average age 38.8. Top brand affinities: Sustainable energy, Renewable energy, GloboNews, Philanthropy, FedEx.

Top brand affinities include Sustainable energy, Renewable energy, GloboNews, with strongest over-indexing on Sustainable energy (11× the country average).

Demographically, the Child protection audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

The typical Child protection fan in United States is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Kids & Family · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child protection profile in United States.

Audience size
567K
in United States
Gender
74.1%
25.9% male
Age
38.8
average years
Country rank
#34024
Topic in United States
Section 02

Demographics of Child protection fans

74.1% are female, 25.9% are male, average age 38.8.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Child protection audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.8
Estimated audience size566,564
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Child protection audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Child protection audience comes from United States.

Worldwide audience distribution share by country for Child protection
CountryShare
United States11.3%
United Kingdom8.3%
Brazil6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child protection audience
#·InterestCategoryAffinity×
01GloboNewsMovies & TV178.98×
02Children's rightsKids & Family27.03×
03Inclusion (education)Kids & Family25.68×
04Sustainable energyHome & Garden11.00×
05Elderly careHealth10.22×
06Nobel Peace PrizePolitics & Society9.83×
07Renewable energyBusiness & Career9.15×
08PhilanthropyArts & Culture6.55×
09Weather forecastingHome & Garden5.46×
10FedExBusiness & Career4.75×
11QVCMovies & TV4.53×
12Discount storesShopping3.74×
13Mortgage loansBusiness & Career3.29×
14Solar energyHome & Garden3.20×
15Shopping mallsShopping2.63×
16PinterestInternet & Social Media2.59×
17AirbnbTravel & Leisure2.48×
18Organic foodFood & Beverages2.34×
19McDonald'sFood & Beverages2.20×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Child protection audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.02×
SustainabilityBALANCE2.95×
PatriotismCONSERVATISM2.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Child protection audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.86×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Child protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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