Child protection Audience in United States
Child protection has an estimated audience of 566,564 people in United States. 74.1% are female, 25.9% are male, average age 38.8. Top brand affinities: Solo climbing, Parma, Hebe, Sue Enquist, ENFP.
Top brand affinities include Solo climbing, Parma, Hebe, with strongest over-indexing on Solo climbing (29.0× the country average). Demographically, the Child protection audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Child protection fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 38.8 |
| Estimated audience size | 566,564 |
Audience persona
The typical Child protection fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Solo climbing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solo climbing | 29.0× | Sports |
| Parma | 22.01× | Travel & Leisure |
| Hebe | 7.26× | Home & Garden |
| Sue Enquist | 7.2× | Sports |
| ENFP | 6.84× | Business & Career |
| Cullinan Diamond | 6.32× | |
| Seagram's Escapes | 6.29× | Food & Beverages |
| Haarlem | 6.22× | Travel & Leisure |
| Duyun | 6.06× | Travel & Leisure |
| fatherson | 6.01× | Music & Radio |
| Ideal Protein | 5.84× | Health |
| Abu Hamour | 5.72× | Travel & Leisure |
| Yeovil | 5.14× | Travel & Leisure |
| Sensibility | 4.88× | Politics & Society |
| Nuts (film) | 4.84× | Movies & TV |
| Isernhagen | 4.81× | Travel & Leisure |
| lose it | 4.8× | |
| Jochem Myjer | 4.73× | Movies & TV |
| Eddie Stobart | 4.57× | Business & Career |
| Canino | 4.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Community Orientation | OPEN | 2.2 |
| Need for Security | CONSERVATISM | 1.84 |
| Urban Lifestyle | OPEN | 1.8 |
| Family Orientation | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| United Kingdom | 8.3% |
| Brazil | 6.0% |
See Child protection audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Child protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.