Rascasse Audience Intelligence

Chino, California Audience in United States

A data profile of the people who buy, follow and care about Chino, California in United States — modelled from more than twelve digital signal sources. Chino, California has an estimated audience of 896,840 people in United States.

#86among Department store in United States#2351among POI in United States#1922in Travel & Leisure

The average Chino, California fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlético Madrid, Handball, Colorado Rockies, with strongest over-indexing on Atlético Madrid (11.69× the country average).

Demographically, the Chino, California audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chino, California fan in United States is more male, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chino, California profile in United States.

Audience size
897K
in United States
Gender
44.5%♀
55.5% male
Age
35.6
average years
Country rank
#25460
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chino, California fans

44.5% are female, 55.5% are male, average age 35.6.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Chino, California audience in United States
MetricValue
Female44.5%
Male55.5%
Average age35.6
Estimated audience size896,840
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Chino, California audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Chino, California audience comes from United States.

Worldwide audience distribution share by country for Chino, California
CountryShare
United States30.4%
Mexico13.1%
Peru9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chino, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Chino, California fans by region: top regions in United States
#RegionReachAffinity×
01California~500K4.69×
02Nevada~20K2.35×
03Arizona~40K1.97×
04Oregon~20K1.71×
05Utah~10K1.46×
06Idaho~6K1.37×
07Washington~20K1.30×
08New Mexico~5K1.18×
09Hawaii~4K1.16×
10Oklahoma~10K1.07×
11Texas~80K1.00×
12Montana~2K0.99×
13Colorado~10K0.98×
14Kansas~7K0.98×
15North Dakota~2K0.96×
16South Dakota~2K0.95×
17Arkansas~7K0.94×
18Alaska~2K0.94×
19Tennessee~20K0.93×
20Vermont~1K0.93×
21Missouri~10K0.92×
22Rhode Island~3K0.91×
23Delaware~2K0.90×
24Alabama~10K0.89×
25Nebraska~4K0.89×
26Washington, District of Columbia~2K0.89×
27Louisiana~10K0.88×
28West Virginia~4K0.88×
29Maine~3K0.88×
30Connecticut~8K0.87×
31Mississippi~6K0.87×
32New Hampshire~3K0.87×
33Iowa~6K0.86×
34Illinois~30K0.85×
35Georgia~20K0.85×
36South Carolina~10K0.85×
37Florida~50K0.84×
38Indiana~10K0.84×
39Ohio~20K0.83×
40North Carolina~20K0.82×
41Massachusetts~10K0.82×
42Wisconsin~10K0.81×
43Kentucky~9K0.81×
44Michigan~20K0.80×
45New Jersey~20K0.80×
46Minnesota~10K0.79×
47Maryland~10K0.78×
48Virginia~20K0.77×
49New York~40K0.75×
50Pennsylvania~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Chino, California, United States
0.75×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chino, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chino, California audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports19.51×
02FC Schalke 04Sports13.01×
03Atlético MadridSports11.69×
04Real SociedadSports11.52×
05Sevilla FCSports10.14×
06HandballSports7.65×
07Colorado RockiesSports7.33×
08Edmonton OilersSports7.22×
09A.S. RomaSports5.85×
10San Diego PadresSports4.99×
11Paris Saint-GermainSports4.31×
12Jessica AlbaMovies & TV3.55×
13Milwaukee BrewersSports3.52×
14Pittsburgh PiratesSports3.29×
15FanaticsFashion & Accessoires2.97×
16Sports clubSports2.80×
17Detroit TigersSports2.63×
18Public transportCars & Mobility2.59×
19Real Madrid C.F.Sports2.34×
20FC BarcelonaSports2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chino, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chino, California audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.29×
Career OrientationPOWER1.19×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chino, California audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
SustainabilityBALANCE0.62×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chino, California have in United States?

Chino, California has an estimated audience of 896,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chino, California fans?

44.5% of Chino, California fans are female, 55.5% are male, with an average age of 35.6 years.

03

Which brands do Chino, California fans like most?

Chino, California fans show strongest brand affinity for Atlético Madrid (11.69×), Handball (7.65×), and Colorado Rockies (7.33×) over the country average.

04

Where do Chino, California fans live in United States?

Chino, California fans in United States are most concentrated in California (reach ~500K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chino, California fans also like?

Beyond Chino, California itself, the audience over-indexes on Handball (7.65×), Colorado Rockies (7.33×), Real Madrid C.F. (2.34×), and Milwaukee Brewers (3.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chino, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chino, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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