Chino, California Audience in United States

Chino, California logo

Chino, California has an estimated audience of 896,840 people in United States. 44.5% are female, 55.5% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Justice, Mackenzie Foy, Penn & Teller, JTV (Indonesia).

The average Chino, California fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Justice, Mackenzie Foy, with strongest over-indexing on Minnesota (5.92× the country average). Demographically, the Chino, California audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Chino, California fans

Demographic split for Chino, California audience in United States
MetricValue
Female44.5%
Male55.5%
Average age35.6
Estimated audience size896,840

Audience persona

The typical Chino, California fan in United States is more male, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Chino, California in United States
RegionReachAffinity
California463,0974.7×
Texas65,7320.85×
Florida45,9630.76×
New York39,9630.8×
Arizona32,9301.8×
Illinois27,1490.91×
Washington24,0721.34×
Ohio23,3090.84×
Georgia22,2070.8×
Pennsylvania21,2650.7×
Oregon19,8361.93×
North Carolina19,1900.71×
Nevada18,5322.14×
Michigan17,9690.77×
New Jersey17,0200.75×
Virginia16,5940.76×
Tennessee15,5770.87×
Colorado15,4721.09×
Massachusetts14,6100.83×
Indiana13,7040.84×
Missouri12,6900.88×
Utah11,4591.43×
Maryland10,4570.68×
South Carolina10,3670.77×
Alabama10,3080.82×
Wisconsin10,2630.76×
Minnesota9,7510.76×
Kentucky8,7520.78×
Oklahoma8,5200.86×
Louisiana7,6370.66×
Connecticut7,6170.85×
Idaho7,1491.59×
Arkansas6,7410.91×
Kansas6,3320.9×
Iowa6,2700.85×
Hawaii5,9431.54×
New Mexico5,4541.21×
Mississippi4,8680.66×
Nebraska4,2910.95×
West Virginia2,6590.64×
Montana2,5701.03×
Maine2,2080.69×
Washington, District of Columbia2,1580.8×
New Hampshire2,0450.58×
Rhode Island1,8810.66×
South Dakota1,7760.86×
Delaware1,4740.6×
North Dakota1,4330.78×
Alaska1,4150.74×
Wyoming1,2910.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chino, California audience
BrandAffinityCategory
Minnesota5.92×Travel & Leisure
Justice2.53×Politics & Society
Mackenzie Foy5.53×Fashion & Accessoires
Penn & Teller4.78×Movies & TV
JTV (Indonesia)2.34×
Toros de Tijuana8.35×Sports
Dental hygienist2.04×Health
Mad About You3.65×Movies & TV
Leverage (TV series)1.66×Movies & TV
Ixtapaluca4.37×Travel & Leisure
Better Off Dead (film)2.61×Movies & TV
The Boomtown Rats12.37×Music & Radio
My Name Is Khan6.16×Movies & TV
War on Terror1.51×Politics & Society
Life of Pi1.85×Movies & TV
Ext JS5.56×Technology & Electronics
bumGenius8.1×Kids & Family
Bus Driver (video game)3.1×Games
Cockpit1.51×Travel & Leisure
Title Nine1.64×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chino, California audience
TraitClusterScore
Urban LifestyleOPEN1.33
Luxury OrientationPREMIUM1.23
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.16
TravellingTHRILL1.12
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Chino, California
CountryShare
United States30.4%
Mexico13.1%
Peru9.6%

See Chino, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Chino, California have in United States?

Chino, California has an estimated audience of 896,840 people in United States, concentrated in California and Texas.

What is the gender split and age of Chino, California fans?

44.5% of Chino, California fans are female, 55.5% are male, with an average age of 35.6 years.

Which brands do Chino, California fans like most?

Chino, California fans show strongest brand affinity for Minnesota (5.92×), Justice (2.53×), and Mackenzie Foy (5.53×) over the country average.

Where do Chino, California fans live in United States?

Chino, California fans in United States are most concentrated in California (reach 463,097), Texas (reach 65,732), and Florida (reach 45,963). These three regions account for the largest share of the active audience.

What other brands do Chino, California fans also like?

Beyond Chino, California itself, the audience over-indexes on Justice (2.53×), Mackenzie Foy (5.53×), Penn & Teller (4.78×), and JTV (Indonesia) (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chino, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.