Rascasse Audience Intelligence

Cinnamon roll Audience in United States

A data profile of the people who buy, follow and care about Cinnamon roll in United States — modelled from more than twelve digital signal sources. Cinnamon roll has an estimated audience of 2,282,226 people in United States.

#51among Sweet in United States#5896among Topic in United States#777in Food & Beverages

The average Cinnamon roll fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chocolate brownie, Bread roll, Pizza Hut, with strongest over-indexing on Chocolate brownie (7.28× the country average).

Demographically, the Cinnamon roll audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cinnamon roll fan in United States is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chocolate brownie.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinnamon roll profile in United States.

Audience size
2.3M
in United States
Gender
81.6%♀
18.4% male
Age
40.0
average years
Country rank
#12800
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cinnamon roll fans

81.6% are female, 18.4% are male, average age 40.0.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for Cinnamon roll audience in United States
MetricValue
Female81.6%
Male18.4%
Average age40.0
Estimated audience size2,282,226
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Cinnamon roll audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Cinnamon roll audience comes from United States.

Worldwide audience distribution share by country for Cinnamon roll
CountryShare
United States45.6%
Netherlands5.0%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinnamon roll audience in United States is strongest.

Fig. 05

Top regions by affinity

Cinnamon roll fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.64×
02California~400K1.43×
03Texas~300K1.39×
04Utah~30K1.37×
05Alaska~6K1.30×
06Washington~60K1.24×
07Oregon~30K1.18×
08Nevada~30K1.18×
09Nebraska~10K1.15×
10Oklahoma~30K1.14×
11Kansas~20K1.14×
12Idaho~10K1.14×
13Arizona~50K1.12×
14Arkansas~20K1.10×
15Missouri~40K1.06×
16Indiana~40K1.04×
17Colorado~40K1.03×
18Virginia~60K1.02×
19Georgia~70K1.01×
20Minnesota~30K1.01×
21New Mexico~10K1.01×
22Florida~200K1.00×
23North Carolina~70K1.00×
24Iowa~20K1.00×
25Alabama~30K0.99×
26Illinois~70K0.98×
27Louisiana~30K0.98×
28South Carolina~30K0.96×
29Montana~6K0.96×
30New York~100K0.95×
31Tennessee~40K0.95×
32Mississippi~20K0.95×
33Maryland~40K0.93×
34South Dakota~5K0.93×
35Kentucky~30K0.92×
36Wyoming~3K0.90×
37Michigan~50K0.89×
38Wisconsin~30K0.87×
39New Jersey~50K0.84×
40Connecticut~20K0.83×
41Rhode Island~6K0.83×
42Ohio~60K0.82×
43West Virginia~9K0.82×
44Pennsylvania~60K0.81×
45Massachusetts~40K0.81×
46North Dakota~4K0.81×
47Delaware~5K0.78×
48Maine~6K0.77×
49New Hampshire~7K0.72×
50Washington, District of Columbia~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Cinnamon roll, United States
0.71×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinnamon roll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinnamon roll audience
#·InterestCategoryAffinity×
01Bread rollFood & Beverages9.13×
02Chocolate brownieFood & Beverages7.28×
03Baking powderFood & Beverages7.28×
04SmoothieFood & Beverages2.94×
05Krispy KremeFood & Beverages2.81×
06PastryFood & Beverages2.77×
07CupcakeFood & Beverages2.64×
08Microwave ovenHome & Garden2.63×
09Pizza HutFood & Beverages2.28×
10BakeryFood & Beverages2.12×
11BreakfastFood & Beverages2.10×
12Snack foodFood & Beverages1.94×
13Organic foodFood & Beverages1.85×
14Trader Joe'sShopping1.83×
15Domino's PizzaFood & Beverages1.83×
16Discount storesShopping1.83×
17LunchFood & Beverages1.82×
18SubwayFood & Beverages1.63×
19Burger KingFood & Beverages1.54×
20McDonald'sFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinnamon roll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinnamon roll audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.68×
IndulgenceJOY1.58×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinnamon roll audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cinnamon roll have in United States?

Cinnamon roll has an estimated audience of 2,282,226 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cinnamon roll fans?

81.6% of Cinnamon roll fans are female, 18.4% are male, with an average age of 40.0 years.

03

Which brands do Cinnamon roll fans like most?

Cinnamon roll fans show strongest brand affinity for Chocolate brownie (7.28×), Bread roll (9.13×), and Pizza Hut (2.28×) over the country average.

04

Where do Cinnamon roll fans live in United States?

Cinnamon roll fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cinnamon roll fans also like?

Beyond Cinnamon roll itself, the audience over-indexes on Bread roll (9.13×), Pizza Hut (2.28×), Pastry (2.77×), and Breakfast (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cinnamon roll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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