Cinnamon roll Audience in United States

Cinnamon roll logo

Cinnamon roll has an estimated audience of 2,282,226 people in United States. 81.6% are female, 18.4% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Vocal harmony, Grinch, Jingoism.

The average Cinnamon roll fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (6.32× the country average). Demographically, the Cinnamon roll audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cinnamon roll fans

Demographic split for Cinnamon roll audience in United States
MetricValue
Female81.6%
Male18.4%
Average age40.0
Estimated audience size2,282,226

Audience persona

The typical Cinnamon roll fan in United States is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Cinnamon roll in United States
RegionReachAffinity
California384,0271.53×
Texas290,7151.48×
Florida165,0361.07×
New York121,7750.95×
Illinois81,7801.08×
Georgia70,6851.01×
North Carolina69,2831.01×
Pennsylvania62,0790.81×
Washington59,8221.31×
Ohio58,8160.84×
Virginia56,3911.01×
Arizona54,3621.17×
Michigan53,1540.89×
New Jersey48,3900.83×
Tennessee43,9220.96×
Indiana42,9321.03×
Missouri39,4311.07×
Maryland38,3740.98×
Colorado38,3701.07×
Massachusetts36,1800.8×
Minnesota34,1561.04×
Oregon33,6681.29×
South Carolina32,6830.95×
Oklahoma29,5031.16×
Alabama29,0680.91×
Wisconsin29,0380.85×
Louisiana28,2290.96×
Nevada27,9581.27×
Utah27,7381.36×
Kentucky26,9470.94×
Kansas21,1941.18×
Arkansas20,0431.07×
Iowa18,7741×
Connecticut18,2530.8×
Mississippi17,4440.93×
Hawaii15,1601.55×
Nebraska13,1221.15×
Idaho12,6071.1×
New Mexico12,1601.06×
West Virginia8,4970.8×
New Hampshire6,1860.69×
Maine6,0460.74×
Alaska5,9401.22×
Montana5,6210.89×
Rhode Island5,2710.73×
Washington, District of Columbia4,8800.71×
South Dakota4,5260.86×
Delaware4,3580.69×
North Dakota3,5320.75×
Vermont2,7420.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinnamon roll audience
BrandAffinityCategory
Historic site6.32×Arts & Culture
Goop4.68×Internet & Social Media
Vocal harmony3.69×Music & Radio
Grinch3.13×Movies & TV
Jingoism1.63×Politics & Society
Israel1.57×Travel & Leisure
Governor of Michigan5.52×Politics & Society
Fairy godmother5.45×Literature
Mathcore5.14×Music & Radio
Hibachi5.01×Food & Beverages
Hipster5.82×Politics & Society
headspace5.4×Health
Wok3.6×Food & Beverages
Home staging2.81×Home & Garden
Google Home3.42×Technology & Electronics
JDSU1.62×Business & Career
Grace Slick4.33×Music & Radio
Layne Staley3.09×Music & Radio
Cherish (group)5.16×Music & Radio
TV Fanatic4.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinnamon roll audience
TraitClusterScore
Healthy LifestyleBALANCE1.92
IndulgenceJOY1.42
Price SensitivityPREMIUM1.34
Family OrientationCONSERVATISM1.27
CreativityOPEN1.2
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Cinnamon roll
CountryShare
United States47.0%
Netherlands5.0%
Taiwan4.0%

See Cinnamon roll audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cinnamon roll have in United States?

Cinnamon roll has an estimated audience of 2,282,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinnamon roll fans?

81.6% of Cinnamon roll fans are female, 18.4% are male, with an average age of 40.0 years.

Which brands do Cinnamon roll fans like most?

Cinnamon roll fans show strongest brand affinity for Historic site (6.32×), Goop (4.68×), and Vocal harmony (3.69×) over the country average.

Where do Cinnamon roll fans live in United States?

Cinnamon roll fans in United States are most concentrated in California (reach 384,027), Texas (reach 290,715), and Florida (reach 165,036). These three regions account for the largest share of the active audience.

What other brands do Cinnamon roll fans also like?

Beyond Cinnamon roll itself, the audience over-indexes on Goop (4.68×), Vocal harmony (3.69×), Grinch (3.13×), and Jingoism (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.