Cinnamon roll Audience in United States

Cinnamon roll has an estimated audience of 2,282,226 people in United States. 81.6% are female, 18.4% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Circle K.

The average Cinnamon roll fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.29× the country average). Demographically, the Cinnamon roll audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cinnamon roll fans

Demographic split for Cinnamon roll audience in United States
MetricValue
Female81.6%
Male18.4%
Average age40.0
Estimated audience size2,282,226

Audience persona

The typical Cinnamon roll fan in United States is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Cinnamon roll in United States
RegionReachAffinity
California384,0271.53×
Texas290,7151.48×
Florida165,0361.07×
New York121,7750.95×
Illinois81,7801.08×
Georgia70,6851.01×
North Carolina69,2831.01×
Pennsylvania62,0790.81×
Washington59,8221.31×
Ohio58,8160.84×
Virginia56,3911.01×
Arizona54,3621.17×
Michigan53,1540.89×
New Jersey48,3900.83×
Tennessee43,9220.96×
Indiana42,9321.03×
Missouri39,4311.07×
Maryland38,3740.98×
Colorado38,3701.07×
Massachusetts36,1800.8×
Minnesota34,1561.04×
Oregon33,6681.29×
South Carolina32,6830.95×
Oklahoma29,5031.16×
Alabama29,0680.91×
Wisconsin29,0380.85×
Louisiana28,2290.96×
Nevada27,9581.27×
Utah27,7381.36×
Kentucky26,9470.94×
Kansas21,1941.18×
Arkansas20,0431.07×
Iowa18,774
Connecticut18,2530.8×
Mississippi17,4440.93×
Hawaii15,1601.55×
Nebraska13,1221.15×
Idaho12,6071.1×
New Mexico12,1601.06×
West Virginia8,4970.8×
New Hampshire6,1860.69×
Maine6,0460.74×
Alaska5,9401.22×
Montana5,6210.89×
Rhode Island5,2710.73×
Washington, District of Columbia4,8800.71×
South Dakota4,5260.86×
Delaware4,3580.69×
North Dakota3,5320.75×
Vermont2,7420.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinnamon roll audience
BrandAffinityCategory
Google Maps5.29×Internet & Social Media
Capital One4.69×Business & Career
Indeed.com4.81×Business & Career
Enterprise Rent-A-Car6.14×Cars & Mobility
Circle K6.23×Shopping
Google News4.87×News
Beetlejuice3.5×Movies & TV
AccuWeather4.5×Home & Garden
Chocolate brownieFood & Beverages
Apple Store5.21×Shopping
Khan Academy5.44×Business & Career
DeviantArt4.47×Internet & Social Media
CarGurus3.64×Cars & Mobility
Pretzel8.57×Food & Beverages
Kendra Scott6.31×Fashion & Accessoires
Diane Keaton3.56×Movies & TV
ICloud5.24×Technology & Electronics
Bagel9.13×Food & Beverages
Billy Bob Thornton4.63×Movies & TV
DuckDuckGo4.79×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinnamon roll audience
TraitClusterScore
Healthy LifestyleBALANCE1.92
IndulgenceJOY1.42
Price SensitivityPREMIUM1.34
Family OrientationCONSERVATISM1.27
CreativityOPEN1.2
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Cinnamon roll
CountryShare
United States47.0%
Netherlands5.0%
Taiwan4.0%

See Cinnamon roll audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cinnamon roll have in United States?

Cinnamon roll has an estimated audience of 2,282,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinnamon roll fans?

81.6% of Cinnamon roll fans are female, 18.4% are male, with an average age of 40.0 years.

Which brands do Cinnamon roll fans like most?

Cinnamon roll fans show strongest brand affinity for Google Maps (5.29×), Capital One (4.69×), and Indeed.com (4.81×) over the country average.

Where do Cinnamon roll fans live in United States?

Cinnamon roll fans in United States are most concentrated in California (reach 384,027), Texas (reach 290,715), and Florida (reach 165,036). These three regions account for the largest share of the active audience.

What other brands do Cinnamon roll fans also like?

Beyond Cinnamon roll itself, the audience over-indexes on Capital One (4.69×), Indeed.com (4.81×), Enterprise Rent-A-Car (6.14×), and Circle K (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.