Citi Field Audience in United States

Citi Field has an estimated audience of 3,944,722 people in United States. 40.4% are female, 59.6% are male, average age 36.3. Top regions: New York, New Jersey, California. Top brand affinities: Aaron Rodgers, Capital One, Kia Sportage, Google Maps, New York Mets.

The average Citi Field fan in United States is 36.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Aaron Rodgers, Capital One, Kia Sportage, with strongest over-indexing on Aaron Rodgers (7.35× the country average). Demographically, the Citi Field audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Citi Field fans

Demographic split for Citi Field audience in United States
MetricValue
Female40.4%
Male59.6%
Average age36.3
Estimated audience size3,944,722

Audience persona

The typical Citi Field fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Citi Field in United States
RegionReachAffinity
New York2,294,05810.41×
New Jersey558,4255.57×
California376,4640.87×
Pennsylvania239,6661.8×
Florida193,4540.72×
Texas173,5100.51×
Connecticut153,9493.89×
Massachusetts113,5811.46×
Illinois91,2310.69×
Virginia83,9830.87×
North Carolina82,9430.7×
Ohio79,4990.65×
Georgia75,8500.62×
Maryland64,3970.95×
Michigan63,4050.61×
Tennessee46,9940.59×
Arizona43,4410.54×
Washington40,1010.51×
Colorado36,8110.59×
Indiana35,7310.5×
Missouri33,9130.53×
South Carolina33,8740.57×
Minnesota29,0680.51×
Wisconsin28,9190.49×
Kentucky24,6340.5×
Nevada21,7160.57×
Oregon21,0440.47×
Louisiana20,4350.4×
Alabama20,1140.36×
Rhode Island18,2021.45×
New Hampshire17,5781.13×
Utah16,6070.47×
Iowa15,6020.48×
Oklahoma15,3340.35×
Kansas15,0930.49×
Delaware14,6181.34×
Washington, District of Columbia14,5011.22×
Maine12,9570.92×
Arkansas11,6740.36×
New Mexico9,2900.47×
Nebraska9,1920.46×
Mississippi9,0720.28×
Hawaii8,4490.5×
West Virginia8,1700.44×
Vermont7,8501.13×
Idaho7,1680.36×
Montana4,1460.38×
South Dakota3,1960.35×
North Dakota2,9220.36×
Alaska2,1290.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citi Field audience
BrandAffinityCategory
Aaron Rodgers7.35×Sports
Capital One3.96×Business & Career
Kia Sportage19.84×Cars & Mobility
Google Maps3.66×Internet & Social Media
New York Mets7.83×Sports
Houston Astros5.59×Sports
Los Angeles Dodgers4.58×Sports
CarGurus3.64×Cars & Mobility
Indeed.com2.55×Business & Career
MLB2.29×Sports
Enterprise Rent-A-Car3.32×Cars & Mobility
Yankee Stadium15.27×Sports
Honda HR-V13.48×Cars & Mobility
Toyota Supra7.62×Cars & Mobility
Scooby-Doo2.71×Movies & TV
Luka Dončić5.42×Sports
Boston Red Sox3.93×Sports
Circle K3.35×Shopping
FC Bayern Munich3.29×Sports
AccuWeather3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citi Field audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.1
Sports ActivityPOWER1.09
Early Adopter MentalityPOWER1.08
Risk AppetiteTHRILL1.03
Luxury OrientationPREMIUM1.02
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Citi Field
CountryShare
United States94.6%
Canada1.2%
United Kingdom0.8%

See Citi Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Citi Field have in United States?

Citi Field has an estimated audience of 3,944,722 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Citi Field fans?

40.4% of Citi Field fans are female, 59.6% are male, with an average age of 36.3 years.

Which brands do Citi Field fans like most?

Citi Field fans show strongest brand affinity for Aaron Rodgers (7.35×), Capital One (3.96×), and Kia Sportage (19.84×) over the country average.

Where do Citi Field fans live in United States?

Citi Field fans in United States are most concentrated in New York (reach 2,294,058), New Jersey (reach 558,425), and California (reach 376,464). These three regions account for the largest share of the active audience.

What other brands do Citi Field fans also like?

Beyond Citi Field itself, the audience over-indexes on Capital One (3.96×), Kia Sportage (19.84×), Google Maps (3.66×), and New York Mets (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citi Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.