Ciudad Universitaria Audience in United States

Ciudad Universitaria logo

Ciudad Universitaria has an estimated audience of 365,544 people in United States. 46.5% are female, 53.5% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Home construction, Panama, Penn & Teller, Toros de Tijuana.

The average Ciudad Universitaria fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Home construction, Panama, with strongest over-indexing on Kendra Scott (10.55× the country average). Demographically, the Ciudad Universitaria audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of Ciudad Universitaria fans

Demographic split for Ciudad Universitaria audience in United States
MetricValue
Female46.5%
Male53.5%
Average age38.9
Estimated audience size365,544

Audience persona

The typical Ciudad Universitaria fan in United States is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Ciudad Universitaria in United States
RegionReachAffinity
California35,4200.88×
Texas25,8620.82×
Florida13,2510.54×
New York12,8750.63×
Illinois7,7910.64×
Georgia4,7100.42×
Virginia4,3110.48×
Washington4,2440.58×
Mississippi4,0171.33×
Arizona3,6080.48×
Louisiana3,5720.76×
Arkansas3,5691.19×
North Carolina3,5610.32×
Oklahoma3,4900.86×
Kentucky3,4350.75×
New Jersey3,4240.37×
Pennsylvania3,3670.27×
Alabama3,3250.65×
Indiana3,3190.5×
West Virginia3,3161.95×
Massachusetts3,3130.46×
Michigan3,2960.34×
Tennessee3,1670.43×
South Carolina3,1450.57×
Connecticut3,1170.85×
Kansas3,0631.06×
Idaho3,0631.67×
Oregon3,0560.73×
Wisconsin3,0440.55×
Missouri2,9670.5×
Rhode Island2,9322.52×
Iowa2,9080.97×
Montana2,8852.84×
Ohio2,8380.25×
Colorado2,8220.49×
New Hampshire2,7331.9×
Nebraska2,6761.46×
New Mexico2,6621.45×
Nevada2,6530.75×
Maine2,6372.01×
Utah2,6040.8×
Vermont2,5954.04×
Maryland2,5740.41×
Minnesota2,5100.48×
Delaware2,3632.34×
Washington, District of Columbia1,8481.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ciudad Universitaria audience
BrandAffinityCategory
Kendra Scott10.55×Fashion & Accessoires
Home construction5.05×Home & Garden
Panama6.94×Travel & Leisure
Penn & Teller11.36×Movies & TV
Toros de Tijuana33.33×Sports
Stucco7.79×Home & Garden
Jumia20.83×Fashion & Accessoires
JTV (Indonesia)6.45×
Kemper Amps32.17×Music & Radio
Personality6.44×Business & Career
Grand Prairie, Texas6.52×Travel & Leisure
Isabela (province)11.32×
TeachHUB3.15×Business & Career
Justice2.25×Politics & Society
Litter box1.53×Pets & Animals
Dental hygienist4.65×Health
Jordan Fisher5.65×Movies & TV
Mad About You8.14×Movies & TV
Winemaking2.73×Food & Beverages
Sears2.24×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ciudad Universitaria audience
TraitClusterScore
SpiritualityBALANCE1.96
TraditionCONSERVATISM1.81
MindfulnessBALANCE1.8
TravellingTHRILL1.72
Urban LifestyleOPEN1.6
ExtroversionTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Ciudad Universitaria
CountryShare
Mexico62.6%
United States17.8%
Colombia7.2%

See Ciudad Universitaria audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ciudad Universitaria have in United States?

Ciudad Universitaria has an estimated audience of 365,544 people in United States, concentrated in California and Texas.

What is the gender split and age of Ciudad Universitaria fans?

46.5% of Ciudad Universitaria fans are female, 53.5% are male, with an average age of 38.9 years.

Which brands do Ciudad Universitaria fans like most?

Ciudad Universitaria fans show strongest brand affinity for Kendra Scott (10.55×), Home construction (5.05×), and Panama (6.94×) over the country average.

Where do Ciudad Universitaria fans live in United States?

Ciudad Universitaria fans in United States are most concentrated in California (reach 35,420), Texas (reach 25,862), and Florida (reach 13,251). These three regions account for the largest share of the active audience.

What other brands do Ciudad Universitaria fans also like?

Beyond Ciudad Universitaria itself, the audience over-indexes on Home construction (5.05×), Panama (6.94×), Penn & Teller (11.36×), and Toros de Tijuana (33.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ciudad Universitaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.