Coco Mademoiselle Audience in United States

Coco Mademoiselle logo

Coco Mademoiselle has an estimated audience of 295,063 people in United States. 78.2% are female, 21.8% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Dior Homme, Honda HR-V, Fragrances, Las Vegas.

The average Coco Mademoiselle fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Dior Homme, Honda HR-V, with strongest over-indexing on Kia Sportage (22.39× the country average). Demographically, the Coco Mademoiselle audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Coco Mademoiselle fans

Demographic split for Coco Mademoiselle audience in United States
MetricValue
Female78.2%
Male21.8%
Average age32.0
Estimated audience size295,063

Audience persona

The typical Coco Mademoiselle fan in United States is more female, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Coco Mademoiselle in United States
RegionReachAffinity
California46,4251.43×
Texas39,8411.57×
Florida36,3021.82×
New York24,9811.52×
Georgia12,7781.41×
Illinois12,4061.26×
New Jersey11,1831.49×
Pennsylvania9,7910.99×
North Carolina9,7471.1×
Ohio8,6180.95×
Virginia8,3541.16×
Louisiana7,6342.01×
Michigan7,3740.96×
Arizona7,2601.21×
Massachusetts6,9001.19×
Tennessee6,5261.1×
Maryland6,2041.22×
Washington5,6390.95×
Alabama5,3901.31×
Indiana4,8230.89×
South Carolina4,7221.06×
Missouri4,5190.95×
Kentucky3,8241.03×
Colorado3,8070.82×
Nevada3,6781.29×
Minnesota3,4700.82×
Wisconsin3,3920.76×
Connecticut3,3741.14×
Oklahoma3,3201.01×
Mississippi3,1531.3×
Oregon2,9050.86×
Arkansas2,7561.13×
Kansas2,2480.97×
Iowa1,8730.77×
Utah1,7990.68×
New Mexico1,2380.84×
Nebraska1,1870.8×
West Virginia1,0890.79×
Washington, District of Columbia9971.12×
Rhode Island9340.99×
New Hampshire8510.73×
Hawaii8240.65×
Idaho7450.5×
Delaware7160.88×
Maine6410.61×
Montana3820.47×
South Dakota3640.53×
Alaska3390.54×
North Dakota2840.47×
Vermont2770.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coco Mademoiselle audience
BrandAffinityCategory
Kia Sportage22.39×Cars & Mobility
Dior Homme30.55×Beauty & Wellness
Honda HR-V16.42×Cars & Mobility
Fragrances2.68×Beauty & Wellness
Las Vegas2.53×Travel & Leisure
BB cream5.73×Beauty & Wellness
Pre-school playgroup16.51×Kids & Family
Sephora2.11×Shopping
Hair coloring3.01×Beauty & Wellness
Chanel3.56×Fashion & Accessoires
Nordstrom1.98×Shopping
Louis Vuitton2.67×Fashion & Accessoires
Kate Spade4.59×Fashion & Accessoires
Milwaukee Brewers3.8×Sports
Lingerie2.6×Fashion & Accessoires
Personal care2.05×Health
Livemusic2.43×Music & Radio
Luxury goods1.5×Fashion & Accessoires
Hair dryer3.33×Beauty & Wellness
ULTA Beauty2.26×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coco Mademoiselle audience
TraitClusterScore
IndulgenceJOY2.24
Pet OwnershipJOY1.63
Price SensitivityPREMIUM1.43
Luxury OrientationPREMIUM1.3
Design AffinityPREMIUM1.27
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Coco Mademoiselle
CountryShare
United States22.2%
Brazil17.2%
United Kingdom11.7%

See Coco Mademoiselle audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Coco Mademoiselle have in United States?

Coco Mademoiselle has an estimated audience of 295,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Coco Mademoiselle fans?

78.2% of Coco Mademoiselle fans are female, 21.8% are male, with an average age of 32.0 years.

Which brands do Coco Mademoiselle fans like most?

Coco Mademoiselle fans show strongest brand affinity for Kia Sportage (22.39×), Dior Homme (30.55×), and Honda HR-V (16.42×) over the country average.

Where do Coco Mademoiselle fans live in United States?

Coco Mademoiselle fans in United States are most concentrated in California (reach 46,425), Texas (reach 39,841), and Florida (reach 36,302). These three regions account for the largest share of the active audience.

What other brands do Coco Mademoiselle fans also like?

Beyond Coco Mademoiselle itself, the audience over-indexes on Dior Homme (30.55×), Honda HR-V (16.42×), Fragrances (2.68×), and Las Vegas (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coco Mademoiselle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.