Rascasse Audience Intelligence

Coco Mademoiselle Target Market in United States

A data profile of the people who buy, follow and care about Coco Mademoiselle in United States — modelled from more than twelve digital signal sources. Coco Mademoiselle has an estimated audience of 297,196 people in United States.

#36among Fragrances in United States#5031among Brand in United States#486in Beauty & Wellness

The average Coco Mademoiselle fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dior Homme, Fragrances, Discount stores, with strongest over-indexing on Dior Homme (40.57× the country average).

Demographically, the Coco Mademoiselle audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coco Mademoiselle fan in United States is more female, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Dior Homme.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coco Mademoiselle profile in United States.

Audience size
297K
in United States
Gender
78.2%♀
21.8% male
Age
32.0
average years
Country rank
#48619
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coco Mademoiselle

78.2% are female, 21.8% are male, average age 32.0.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Coco Mademoiselle audience in United States
MetricValue
Female78.2%
Male21.8%
Average age32.0
Estimated audience size297,196
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Coco Mademoiselle audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3916%
40-4918%
50+7%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Coco Mademoiselle audience comes from United States.

Worldwide audience distribution share by country for Coco Mademoiselle
CountryShare
United States22.1%
Brazil17.1%
United Kingdom11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coco Mademoiselle audience in United States is strongest.

Fig. 05

Top regions by affinity

Coco Mademoiselle customers by region in United States
#RegionReachAffinity×
01Louisiana~7K1.85×
02Florida~30K1.74×
03Texas~40K1.50×
04New Jersey~10K1.41×
05New York~20K1.38×
06Georgia~10K1.36×
07California~40K1.34×
08Alabama~5K1.26×
09Mississippi~3K1.26×
10Nevada~4K1.24×
11Massachusetts~7K1.21×
12Illinois~10K1.20×
13Maryland~6K1.20×
14Arkansas~3K1.15×
15Connecticut~3K1.14×
16Virginia~8K1.13×
17Arizona~7K1.13×
18Tennessee~6K1.09×
19North Carolina~10K1.08×
20South Carolina~5K1.07×
21Washington, District of Columbia<1K1.06×
22Kentucky~4K1.03×
23Oklahoma~3K1.03×
24Rhode Island<1K0.99×
25Pennsylvania~10K0.97×
26Delaware<1K0.97×
27Kansas~2K0.96×
28Washington~6K0.94×
29Missouri~4K0.94×
30Michigan~7K0.93×
31Ohio~8K0.92×
32New Mexico~1K0.92×
33New Hampshire~1K0.92×
34West Virginia~1K0.90×
35Alaska<1K0.89×
36Indiana~5K0.88×
37Nebraska~1K0.88×
38North Dakota<1K0.87×
39Vermont<1K0.87×
40Oregon~3K0.86×
41South Dakota<1K0.85×
42Iowa~2K0.84×
43Minnesota~3K0.82×
44Hawaii~1K0.82×
45Maine<1K0.82×
46Montana<1K0.82×
47Colorado~4K0.81×
48Wisconsin~4K0.80×
49Utah~2K0.79×
50Idaho~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Coco Mademoiselle, United States
0.77×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coco Mademoiselle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coco Mademoiselle audience
#·InterestCategoryAffinity×
01Dior HommeBeauty & Wellness40.57×
02Acne StudiosFashion & Accessoires11.32×
03BB creamBeauty & Wellness7.99×
04CliniqueBeauty & Wellness7.12×
05Milwaukee BrewersSports4.81×
06Discount storesShopping4.17×
07Valentine's DayKids & Family3.97×
08FragrancesBeauty & Wellness3.91×
09First class travelTravel & Leisure3.51×
10Shopping mallsShopping3.46×
11Mortgage loansBusiness & Career3.20×
12Cyber MondayShopping2.96×
13Domino's PizzaFood & Beverages2.37×
14Black Friday (shopping)Shopping2.37×
15SephoraShopping2.31×
16PinterestInternet & Social Media2.18×
17McDonald'sFood & Beverages2.12×
18WalgreensShopping2.09×
19FurnitureHome & Garden2.08×
20StarbucksFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coco Mademoiselle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coco Mademoiselle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.28×
Price SensitivityPREMIUM2.37×
Pet OwnershipJOY2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coco Mademoiselle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Early Adopter MentalityPOWER0.59×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coco Mademoiselle's target market in United States?

Coco Mademoiselle's target market in United States covers an estimated 297,196 people, concentrated in California and Texas.

02

What is the gender split and age of Coco Mademoiselle customers?

78.2% of the Coco Mademoiselle audience are female, 21.8% are male, with an average age of 32.0 years.

03

Which brands do Coco Mademoiselle fans like most?

Coco Mademoiselle fans show strongest brand affinity for Dior Homme (40.57×), Fragrances (3.91×), and Discount stores (4.17×) over the country average.

04

Where do Coco Mademoiselle fans live in United States?

Coco Mademoiselle fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Coco Mademoiselle fans also like?

Beyond Coco Mademoiselle itself, the audience over-indexes on Fragrances (3.91×), Discount stores (4.17×), Shopping malls (3.46×), and Mortgage loans (3.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coco Mademoiselle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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