Rascasse Audience Intelligence

Columbus Zoo and Aquarium Audience in United States

A data profile of the people who buy, follow and care about Columbus Zoo and Aquarium in United States — modelled from more than twelve digital signal sources. Columbus Zoo and Aquarium has an estimated audience of 525,316 people in United States.

#14among Zoo in United States#3698among POI in United States#2846in Travel & Leisure

The average Columbus Zoo and Aquarium fan in United States is 41.6 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, West Virginia, Michigan.

Top brand affinities include Florida Lottery, Columbus Blue Jackets, Dollywood, with strongest over-indexing on Florida Lottery (20× the country average).

Demographically, the Columbus Zoo and Aquarium audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbus Zoo and Aquarium fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbus Zoo and Aquarium profile in United States.

Audience size
525K
in United States
Gender
72.3%♀
27.7% male
Age
41.6
average years
Country rank
#35611
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbus Zoo and Aquarium fans

72.3% are female, 27.7% are male, average age 41.6.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Columbus Zoo and Aquarium audience in United States
MetricValue
Female72.3%
Male27.7%
Average age41.6
Estimated audience size525,316
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Columbus Zoo and Aquarium audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Columbus Zoo and Aquarium audience comes from United States.

Worldwide audience distribution share by country for Columbus Zoo and Aquarium
CountryShare
United States91.0%
Japan2.6%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbus Zoo and Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbus Zoo and Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K26.25×
02West Virginia~20K10.09×
03Kentucky~10K2.16×
04Indiana~20K1.82×
05Michigan~20K1.41×
06Pennsylvania~20K1.08×
07Wyoming<1K0.67×
08Alaska<1K0.62×
09North Dakota<1K0.58×
10South Dakota<1K0.56×
11Montana<1K0.54×
12Hawaii~1K0.50×
13Rhode Island<1K0.46×
14Delaware<1K0.46×
15Maine<1K0.44×
16New Mexico~1K0.43×
17Idaho~1K0.43×
18New Hampshire<1K0.43×
19Tennessee~4K0.40×
20Washington, District of Columbia<1K0.40×
21Mississippi~2K0.39×
22Nebraska~1K0.39×
23Illinois~7K0.38×
24Wisconsin~3K0.36×
25Iowa~2K0.36×
26Arkansas~2K0.35×
27Virginia~4K0.34×
28South Carolina~3K0.34×
29Kansas~1K0.34×
30Oklahoma~2K0.31×
31Nevada~2K0.31×
32Utah~1K0.31×
33New York~9K0.30×
34Louisiana~2K0.30×
35Connecticut~2K0.30×
36North Carolina~5K0.29×
37Maryland~3K0.29×
38Missouri~2K0.29×
39Alabama~2K0.29×
40Oregon~2K0.28×
41Minnesota~2K0.26×
42Georgia~4K0.23×
43Massachusetts~2K0.23×
44Colorado~2K0.23×
45New Jersey~3K0.21×
46Arizona~2K0.21×
47Washington~2K0.21×
48Florida~7K0.19×
49Texas~7K0.15×
50California~6K0.11×
Fig. 06

Affinity by region

Affinity by region — Columbus Zoo and Aquarium, United States
0.11×1.00×26.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbus Zoo and Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbus Zoo and Aquarium audience
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports49.14×
02Aquarium of the PacificTravel & Leisure47.98×
03Nebraska LotteryGames47.13×
04EsriTechnology & Electronics33.33×
05Soldier FieldSports33.17×
06DollywoodTravel & Leisure29.38×
07Farrah AbrahamMovies & TV21.78×
08Florida LotteryGames20.00×
09Lambeau FieldSports18.71×
10Friendly'sFood & Beverages13.51×
11Giant EagleShopping10.33×
12Duke EnergyHome & Garden9.43×
13Cold Stone CreameryFood & Beverages9.25×
14Emmy RossumMovies & TV9.02×
15Cleveland GuardiansSports8.06×
16Ohio State UniversityBusiness & Career7.67×
17Harris TeeterShopping7.34×
18Cincinnati RedsSports6.79×
19ZooKids & Family4.51×
20FedExBusiness & Career3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbus Zoo and Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbus Zoo and Aquarium audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
Convenience OrientationPREMIUM1.66×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbus Zoo and Aquarium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbus Zoo and Aquarium have in United States?

Columbus Zoo and Aquarium has an estimated audience of 525,316 people in United States, concentrated in Ohio and West Virginia.

02

What is the gender split and age of Columbus Zoo and Aquarium fans?

72.3% of Columbus Zoo and Aquarium fans are female, 27.7% are male, with an average age of 41.6 years.

03

Which brands do Columbus Zoo and Aquarium fans like most?

Columbus Zoo and Aquarium fans show strongest brand affinity for Florida Lottery (20×), Columbus Blue Jackets (49.14×), and Dollywood (29.38×) over the country average.

04

Where do Columbus Zoo and Aquarium fans live in United States?

Columbus Zoo and Aquarium fans in United States are most concentrated in Ohio (reach ~400K), West Virginia (reach ~20K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Columbus Zoo and Aquarium fans also like?

Beyond Columbus Zoo and Aquarium itself, the audience over-indexes on Columbus Blue Jackets (49.14×), Dollywood (29.38×), Nebraska Lottery (47.13×), and Duke Energy (9.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Columbus Zoo and Aquarium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus Zoo and Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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