Columbus Zoo and Aquarium Audience in United States

Columbus Zoo and Aquarium logo

Columbus Zoo and Aquarium has an estimated audience of 525,316 people in United States. 72.3% are female, 27.7% are male, average age 41.6. Top regions: Ohio, West Virginia, Michigan. Top brand affinities: Sinaloa, Hibachi, Goop, Kevin Harrington (entrepreneur), headspace.

The average Columbus Zoo and Aquarium fan in United States is 41.6 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, West Virginia, Michigan. Top brand affinities include Sinaloa, Hibachi, Goop, with strongest over-indexing on Sinaloa (41.56× the country average). Demographically, the Columbus Zoo and Aquarium audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Columbus Zoo and Aquarium fans

Demographic split for Columbus Zoo and Aquarium audience in United States
MetricValue
Female72.3%
Male27.7%
Average age41.6
Estimated audience size525,316

Audience persona

The typical Columbus Zoo and Aquarium fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Columbus Zoo and Aquarium in United States
RegionReachAffinity
Ohio393,98724.65×
West Virginia25,60710.47×
Michigan22,3571.63×
Pennsylvania20,8361.18×
Indiana20,2232.11×
Kentucky15,2762.32×
New York9,0590.31×
Illinois7,1850.41×
Florida6,3770.18×
Texas5,9780.13×
North Carolina4,7410.3×
California4,5370.08×
Tennessee4,2990.41×
Virginia4,2950.34×
Georgia3,1880.2×
Wisconsin2,7090.34×
South Carolina2,3800.3×
Maryland2,2890.25×
New Jersey2,2040.16×
Missouri2,1340.25×
Massachusetts1,7870.17×
Alabama1,4960.2×
Minnesota1,3070.17×
Washington1,3010.12×
Colorado1,2440.15×
Arizona1,2210.11×
Iowa1,2110.28×
Connecticut9750.18×
Oklahoma9180.16×
Kansas8960.22×
Louisiana7830.12×
Oregon7190.12×
Arkansas6760.16×
Mississippi5850.14×
Utah5610.12×
Nevada4890.1×
New Hampshire4580.22×
Nebraska4480.17×
Maine4420.23×
Idaho3630.14×
Washington, District of Columbia3430.22×
Delaware3230.22×
Rhode Island2990.18×
New Mexico2850.11×
Montana1930.13×
Vermont1910.21×
Hawaii1890.08×
South Dakota1870.15×
North Dakota1610.15×
Alaska1410.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbus Zoo and Aquarium audience
BrandAffinityCategory
Sinaloa41.56×Travel & Leisure
Hibachi17.51×Food & Beverages
Goop9.96×Internet & Social Media
Kevin Harrington (entrepreneur)43.59×Business & Career
headspace11.53×Health
Governor of Michigan9.14×Politics & Society
Grinch4.93×Movies & TV
Google Home7.76×Technology & Electronics
Grace Slick9.74×Music & Radio
Wok6.84×Food & Beverages
Vocal harmony4.69×Music & Radio
Kikar HaShabbat16.3×News
Iron Man (film)4.69×Movies & TV
Ridder, Kazakhstan45.27×Travel & Leisure
Nebraska Cornhuskers football3.4×Sports
Cherish (group)9.71×Music & Radio
No Escape (1994 film)8.46×Movies & TV
Hardik Pandya11.27×Sports
Fairy godmother5.42×Literature
Ira Glass11.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbus Zoo and Aquarium audience
TraitClusterScore
Community OrientationOPEN1.55
ExtroversionTHRILL1.48
IndulgenceJOY1.21
Family OrientationCONSERVATISM1.2
DIY MentalityTHRILL1.17
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Columbus Zoo and Aquarium
CountryShare
United States91.0%
Japan2.6%
India1.5%

See Columbus Zoo and Aquarium audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Columbus Zoo and Aquarium have in United States?

Columbus Zoo and Aquarium has an estimated audience of 525,316 people in United States, concentrated in Ohio and West Virginia.

What is the gender split and age of Columbus Zoo and Aquarium fans?

72.3% of Columbus Zoo and Aquarium fans are female, 27.7% are male, with an average age of 41.6 years.

Which brands do Columbus Zoo and Aquarium fans like most?

Columbus Zoo and Aquarium fans show strongest brand affinity for Sinaloa (41.56×), Hibachi (17.51×), and Goop (9.96×) over the country average.

Where do Columbus Zoo and Aquarium fans live in United States?

Columbus Zoo and Aquarium fans in United States are most concentrated in Ohio (reach 393,987), West Virginia (reach 25,607), and Michigan (reach 22,357). These three regions account for the largest share of the active audience.

What other brands do Columbus Zoo and Aquarium fans also like?

Beyond Columbus Zoo and Aquarium itself, the audience over-indexes on Hibachi (17.51×), Goop (9.96×), Kevin Harrington (entrepreneur) (43.59×), and headspace (11.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus Zoo and Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.