Rascasse Audience Intelligence

Confidentiality Audience in United States

A data profile of the people who buy, follow and care about Confidentiality in United States — modelled from more than twelve digital signal sources. Confidentiality has an estimated audience of 784,204 people in United States.

#9597among Topic in United States#1761in Business & Career

The average Confidentiality fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (7.46× the country average).

Demographically, the Confidentiality audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Confidentiality fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confidentiality profile in United States.

Audience size
784K
in United States
Gender
44.4%♀
55.6% male
Age
39.3
average years
Country rank
#27808
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confidentiality fans

44.4% are female, 55.6% are male, average age 39.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Confidentiality audience in United States
MetricValue
Female44.4%
Male55.6%
Average age39.3
Estimated audience size784,204
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Confidentiality audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3915%
40-4918%
50+25%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Confidentiality audience comes from United States.

Worldwide audience distribution share by country for Confidentiality
CountryShare
Spain65.2%
United States14.7%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confidentiality audience in United States is strongest.

Fig. 05

Top regions by affinity

Confidentiality fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K1.33×
02Washington, District of Columbia~3K1.29×
03Louisiana~10K1.25×
04California~100K1.24×
05Georgia~30K1.22×
06Texas~80K1.19×
07North Carolina~30K1.16×
08Virginia~20K1.13×
09South Carolina~10K1.12×
10Arkansas~7K1.12×
11Florida~60K1.10×
12Maryland~10K1.10×
13Alabama~10K1.10×
14Hawaii~4K1.10×
15New York~50K1.06×
16Oklahoma~9K1.06×
17Alaska~2K1.04×
18Arizona~20K1.02×
19Tennessee~20K1.02×
20Indiana~10K1.02×
21Idaho~4K1.02×
22Nevada~8K1.01×
23Kansas~6K1.01×
24Colorado~10K1.00×
25Connecticut~8K1.00×
26Illinois~30K0.99×
27Kentucky~10K0.99×
28Michigan~20K0.98×
29Delaware~2K0.97×
30Ohio~20K0.96×
31New Jersey~20K0.96×
32Pennsylvania~30K0.95×
33New Mexico~4K0.95×
34Washington~10K0.94×
35Missouri~10K0.94×
36Nebraska~4K0.94×
37West Virginia~3K0.93×
38North Dakota~2K0.93×
39Oregon~8K0.92×
40South Dakota~2K0.91×
41Rhode Island~2K0.90×
42Massachusetts~10K0.89×
43Wisconsin~10K0.88×
44Minnesota~10K0.88×
45Iowa~6K0.88×
46Maine~2K0.84×
47Utah~6K0.83×
48New Hampshire~2K0.81×
49Montana~2K0.80×
50Vermont~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Confidentiality, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confidentiality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confidentiality audience
#·InterestCategoryAffinity×
01Elderly careHealth9.07×
02Sustainable energyHome & Garden7.46×
03LotteryGames6.42×
04Renewable energyBusiness & Career5.93×
05FedExBusiness & Career5.68×
06Online bankingBusiness & Career5.63×
07Weather forecastingHome & Garden4.12×
08Vehicle insuranceCars & Mobility3.85×
09Mortgage loansBusiness & Career3.58×
10First class travelTravel & Leisure3.54×
11Solar energyHome & Garden3.25×
12Pizza HutFood & Beverages3.05×
13McDonald'sFood & Beverages3.00×
14SubwayFood & Beverages2.86×
15Discount storesShopping2.74×
16Capital OneBusiness & Career2.40×
17RedditInternet & Social Media2.33×
18PinterestInternet & Social Media2.17×
19AirbnbTravel & Leisure2.10×
20StarbucksFood & Beverages2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confidentiality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confidentiality audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.87×
Career OrientationPOWER2.14×
Convenience OrientationPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confidentiality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confidentiality have in United States?

Confidentiality has an estimated audience of 784,204 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Confidentiality fans?

44.4% of Confidentiality fans are female, 55.6% are male, with an average age of 39.3 years.

03

Which brands do Confidentiality fans like most?

Confidentiality fans show strongest brand affinity for Sustainable energy (7.46×), FedEx (5.68×), and Renewable energy (5.93×) over the country average.

04

Where do Confidentiality fans live in United States?

Confidentiality fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Confidentiality fans also like?

Beyond Confidentiality itself, the audience over-indexes on FedEx (5.68×), Renewable energy (5.93×), Mortgage loans (3.58×), and McDonald's (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Confidentiality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Confidentiality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →