Rascasse Audience Intelligence

Cookie dough Audience in United States

A data profile of the people who buy, follow and care about Cookie dough in United States — modelled from more than twelve digital signal sources. Cookie dough has an estimated audience of 2,660,899 people in United States.

#46among Sweet in United States#5445among Topic in United States#697in Food & Beverages

The average Cookie dough fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cold Stone Creamery, Waffle House, Krispy Kreme, with strongest over-indexing on Cold Stone Creamery (9.73× the country average).

Demographically, the Cookie dough audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookie dough fan in United States is more female, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cold Stone Creamery.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookie dough profile in United States.

Audience size
2.7M
in United States
Gender
74.8%♀
25.2% male
Age
32.6
average years
Country rank
#11358
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookie dough fans

74.8% are female, 25.2% are male, average age 32.6.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Cookie dough audience in United States
MetricValue
Female74.8%
Male25.2%
Average age32.6
Estimated audience size2,660,899
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Cookie dough audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Cookie dough audience comes from United States.

Worldwide audience distribution share by country for Cookie dough
CountryShare
United States56.5%
United Kingdom10.9%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookie dough audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookie dough fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.27×
02California~400K1.25×
03New Jersey~80K1.17×
04Florida~200K1.15×
05Nebraska~20K1.15×
06Louisiana~40K1.14×
07Idaho~20K1.13×
08Illinois~100K1.12×
09Arizona~60K1.11×
10New York~200K1.09×
11Iowa~20K1.09×
12Connecticut~30K1.08×
13Utah~30K1.08×
14Georgia~90K1.07×
15Oregon~30K1.06×
16Nevada~30K1.06×
17Mississippi~20K1.06×
18Kansas~20K1.05×
19Massachusetts~50K1.04×
20Washington~60K1.03×
21Maryland~50K1.03×
22Michigan~70K1.02×
23Tennessee~50K1.02×
24Indiana~50K1.02×
25Alabama~40K1.02×
26Kentucky~30K1.02×
27South Dakota~6K1.02×
28Hawaii~10K1.01×
29Missouri~40K1.00×
30South Carolina~40K1.00×
31Oklahoma~30K0.99×
32Arkansas~20K0.99×
33Rhode Island~8K0.99×
34North Dakota~5K0.99×
35North Carolina~80K0.98×
36Wisconsin~40K0.97×
37Pennsylvania~90K0.96×
38Virginia~60K0.95×
39Minnesota~40K0.95×
40Ohio~80K0.94×
41West Virginia~10K0.93×
42Delaware~7K0.93×
43Alaska~5K0.89×
44Washington, District of Columbia~7K0.86×
45Montana~6K0.86×
46Colorado~30K0.83×
47New Mexico~10K0.82×
48New Hampshire~9K0.82×
49Maine~8K0.81×
50Vermont~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Cookie dough, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookie dough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookie dough audience
#·InterestCategoryAffinity×
01Magnum (ice cream)Food & Beverages9.85×
02Cold Stone CreameryFood & Beverages9.73×
03Chocolate brownieFood & Beverages5.19×
04Krispy KremeFood & Beverages5.17×
05Waffle HouseFood & Beverages5.07×
06Baskin-RobbinsFood & Beverages3.64×
07Tim HortonSports3.62×
08Nothing Bundt CakesFood & Beverages2.79×
09Dairy QueenFood & Beverages2.69×
10Culver'sFood & Beverages2.65×
11PastryFood & Beverages2.30×
12Ice creamFood & Beverages2.25×
13Pizza HutFood & Beverages2.22×
14CandyFood & Beverages2.14×
15SubwayFood & Beverages1.98×
16BreakfastFood & Beverages1.80×
17Trader Joe'sShopping1.79×
18Chick-fil-AFood & Beverages1.71×
19Domino's PizzaFood & Beverages1.70×
20Taco BellFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookie dough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookie dough audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.44×
IndulgenceJOY1.38×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookie dough audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Quality AwarenessPREMIUM0.85×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookie dough have in United States?

Cookie dough has an estimated audience of 2,660,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cookie dough fans?

74.8% of Cookie dough fans are female, 25.2% are male, with an average age of 32.6 years.

03

Which brands do Cookie dough fans like most?

Cookie dough fans show strongest brand affinity for Cold Stone Creamery (9.73×), Waffle House (5.07×), and Krispy Kreme (5.17×) over the country average.

04

Where do Cookie dough fans live in United States?

Cookie dough fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cookie dough fans also like?

Beyond Cookie dough itself, the audience over-indexes on Waffle House (5.07×), Krispy Kreme (5.17×), Pizza Hut (2.22×), and Chocolate brownie (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cookie dough audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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