Cookie dough Audience in United States

Cookie dough has an estimated audience of 2,660,899 people in United States. 74.8% are female, 25.2% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Beetlejuice, Pretzel, Circle K, Google Maps.

The average Cookie dough fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Beetlejuice, Pretzel, with strongest over-indexing on Capital One (7.21× the country average). Demographically, the Cookie dough audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cookie dough fans

Demographic split for Cookie dough audience in United States
MetricValue
Female74.8%
Male25.2%
Average age32.6
Estimated audience size2,660,899

Audience persona

The typical Cookie dough fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cookie dough in United States
RegionReachAffinity
California376,7151.29×
Texas294,6061.29×
Florida216,5771.2×
New York171,8701.16×
Illinois105,5151.19×
Georgia89,0791.09×
Pennsylvania84,9170.95×
North Carolina80,2121×
Ohio78,7400.96×
New Jersey77,1311.14×
Michigan72,6771.04×
Arizona63,4211.17×
Virginia61,6790.95×
Washington57,8291.08×
Tennessee57,0891.07×
Massachusetts55,2241.05×
Indiana50,5201.04×
Maryland47,4311.04×
Missouri44,6901.04×
South Carolina40,6251.01×
Louisiana39,8391.16×
Wisconsin38,4540.96×
Minnesota37,3330.98×
Alabama37,0391×
Colorado36,2940.87×
Kentucky34,1471.02×
Oregon33,7321.11×
Oklahoma29,4311×
Connecticut28,0721.05×
Nevada27,8771.08×
Utah26,2001.1×
Iowa23,5821.08×
Mississippi22,8361.04×
Kansas21,6221.03×
Arkansas20,9600.96×
Nebraska15,3551.15×
Idaho14,8511.11×
Hawaii11,1920.98×
West Virginia10,9450.88×
New Mexico10,0760.76×
New Hampshire8,0980.77×
Rhode Island7,7840.92×
Washington, District of Columbia7,2860.91×
Maine6,9980.73×
Delaware6,3020.86×
Montana5,9460.81×
South Dakota5,3700.87×
North Dakota5,1920.95×
Alaska4,1910.74×
Vermont3,1460.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cookie dough audience
BrandAffinityCategory
Capital One7.21×Business & Career
Beetlejuice8.07×Movies & TV
Pretzel23.27×Food & Beverages
Circle K11.52×Shopping
Google Maps6.06×Internet & Social Media
DeviantArt9.15×Internet & Social Media
Kendra Scott12.81×Fashion & Accessoires
Horoscope11.15×Health
AccuWeather7.58×Home & Garden
Indeed.com4.6×Business & Career
Bagel17.85×Food & Beverages
Bruce Willis7.47×Movies & TV
Khan Academy8.59×Business & Career
Aaron Rodgers6.56×Sports
Blake Lively9.79×Movies & TV
Margot Robbie9.2×Movies & TV
Diane Keaton6.07×Movies & TV
Harrison Ford10.81×Movies & TV
Waffle House6.72×Food & Beverages
Enterprise Rent-A-Car5.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cookie dough audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.56
Healthy LifestyleBALANCE1.24
ExtroversionTHRILL1.21
Price SensitivityPREMIUM1.19
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Cookie dough
CountryShare
United States56.6%
United Kingdom10.9%
Australia3.8%

See Cookie dough audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cookie dough have in United States?

Cookie dough has an estimated audience of 2,660,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Cookie dough fans?

74.8% of Cookie dough fans are female, 25.2% are male, with an average age of 32.6 years.

Which brands do Cookie dough fans like most?

Cookie dough fans show strongest brand affinity for Capital One (7.21×), Beetlejuice (8.07×), and Pretzel (23.27×) over the country average.

Where do Cookie dough fans live in United States?

Cookie dough fans in United States are most concentrated in California (reach 376,715), Texas (reach 294,606), and Florida (reach 216,577). These three regions account for the largest share of the active audience.

What other brands do Cookie dough fans also like?

Beyond Cookie dough itself, the audience over-indexes on Beetlejuice (8.07×), Pretzel (23.27×), Circle K (11.52×), and Google Maps (6.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.