Cooking Mama Audience in United States

Cooking Mama logo

Cooking Mama has an estimated audience of 734,402 people in United States. 61.1% are female, 38.9% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, La Jolla, Combat sport, Electrolyte, Fairy godmother.

The average Cooking Mama fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, La Jolla, Combat sport, with strongest over-indexing on Historic site (26.87× the country average). Demographically, the Cooking Mama audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Cooking Mama fans

Demographic split for Cooking Mama audience in United States
MetricValue
Female61.1%
Male38.9%
Average age34.4
Estimated audience size734,402

Audience persona

The typical Cooking Mama fan in United States is more female, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Cooking Mama in United States
RegionReachAffinity
California134,8431.67×
Texas80,4561.27×
Florida58,2821.17×
New York54,3161.32×
Illinois29,7591.22×
Georgia26,6961.18×
Pennsylvania25,8451.05×
North Carolina24,8871.13×
Ohio22,0470.97×
New Jersey21,4201.15×
Virginia21,0731.18×
Arizona20,0941.34×
Washington19,7571.34×
Michigan19,0370.99×
Massachusetts16,1551.12×
Maryland14,8831.18×
Tennessee14,3390.97×
Indiana14,1461.05×
Louisiana11,7871.24×
Missouri11,0550.93×
Alabama10,8501.06×
South Carolina10,6350.96×
Wisconsin9,9040.9×
Oregon9,8221.17×
Colorado9,7820.85×
Nevada9,2981.31×
Minnesota9,2800.88×
Kentucky8,6100.94×
Oklahoma8,4921.04×
Connecticut7,9761.08×
Utah6,7081.02×
Mississippi5,5030.91×
Hawaii5,3721.7×
Arkansas5,2250.86×
Iowa5,1490.85×
Kansas5,0110.87×
New Mexico3,0700.83×
Idaho2,9180.79×
Nebraska2,7250.74×
West Virginia2,6990.79×
Rhode Island2,4061.03×
Washington, District of Columbia2,3161.05×
New Hampshire2,2010.76×
Delaware1,7490.86×
Maine1,6710.64×
Alaska1,3260.84×
Vermont9760.76×
Montana9440.46×
North Dakota9410.62×
South Dakota9080.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking Mama audience
BrandAffinityCategory
Historic site26.87×Arts & Culture
La Jolla23.83×Travel & Leisure
Combat sport3.23×Sports
Electrolyte8.54×Health
Fairy godmother11.51×Literature
Vocal harmony6.81×Music & Radio
Goop7.34×Internet & Social Media
JDSU4.03×Business & Career
Mathcore10.5×Music & Radio
Harlow15.35×Travel & Leisure
Voter registration5.76×Politics & Society
Elsword19.11×Games
Governor of Michigan8.31×Politics & Society
Grinch4.41×Movies & TV
Eurail20.34×Cars & Mobility
TV Fanatic9.81×Movies & TV
Hipster8.42×Politics & Society
Hibachi6.85×Food & Beverages
Racing2.18×Cars & Mobility
headspace7.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking Mama audience
TraitClusterScore
Price SensitivityPREMIUM2.34
LGBTQ+ IdentityOPEN1.88
Pet OwnershipJOY1.54
IndulgenceJOY1.31
ExtroversionTHRILL1.27
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Cooking Mama
CountryShare
United States27.8%
Malaysia6.9%
France5.5%

See Cooking Mama audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Cooking Mama have in United States?

Cooking Mama has an estimated audience of 734,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooking Mama fans?

61.1% of Cooking Mama fans are female, 38.9% are male, with an average age of 34.4 years.

Which brands do Cooking Mama fans like most?

Cooking Mama fans show strongest brand affinity for Historic site (26.87×), La Jolla (23.83×), and Combat sport (3.23×) over the country average.

Where do Cooking Mama fans live in United States?

Cooking Mama fans in United States are most concentrated in California (reach 134,843), Texas (reach 80,456), and Florida (reach 58,282). These three regions account for the largest share of the active audience.

What other brands do Cooking Mama fans also like?

Beyond Cooking Mama itself, the audience over-indexes on La Jolla (23.83×), Combat sport (3.23×), Electrolyte (8.54×), and Fairy godmother (11.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking Mama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.