Rascasse Audience Intelligence

Cooper Kupp Audience in United States

A data profile of the people who buy, follow and care about Cooper Kupp in United States — modelled from more than twelve digital signal sources. Cooper Kupp has an estimated audience of 3,817,273 people in United States.

#123among American football in United States#1092among Person in United States#728in Sports

The average Cooper Kupp fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include NFL, Russell Wilson, Mixed martial arts, with strongest over-indexing on NFL (1.66× the country average).

Demographically, the Cooper Kupp audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooper Kupp fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooper Kupp profile in United States.

Audience size
3.8M
in United States
Gender
38.8%♀
61.2% male
Age
36.8
average years
Country rank
#8349
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooper Kupp fans

38.8% are female, 61.2% are male, average age 36.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Cooper Kupp audience in United States
MetricValue
Female38.8%
Male61.2%
Average age36.8
Estimated audience size3,817,273
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Cooper Kupp audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Cooper Kupp audience comes from United States.

Worldwide audience distribution share by country for Cooper Kupp
CountryShare
United States86.4%
Canada4.1%
Germany1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooper Kupp audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooper Kupp fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K3.89×
02Montana~20K1.60×
03Idaho~30K1.53×
04Oregon~60K1.32×
05Michigan~100K1.14×
06North Dakota~9K1.14×
07Hawaii~20K1.12×
08California~500K1.09×
09Maryland~70K1.09×
10Arizona~80K1.08×
11Pennsylvania~100K1.07×
12Iowa~30K1.04×
13South Dakota~9K1.02×
14Missouri~60K0.99×
15New Jersey~90K0.98×
16Illinois~100K0.97×
17Ohio~100K0.97×
18Wisconsin~50K0.97×
19Nevada~30K0.96×
20Kansas~30K0.96×
21Massachusetts~70K0.94×
22Louisiana~50K0.94×
23Connecticut~40K0.94×
24Alaska~8K0.93×
25North Carolina~100K0.92×
26Virginia~80K0.90×
27Indiana~60K0.89×
28Colorado~50K0.88×
29Minnesota~50K0.88×
30Nebraska~20K0.87×
31Rhode Island~10K0.87×
32New Hampshire~10K0.86×
33Kentucky~40K0.85×
34Arkansas~30K0.85×
35West Virginia~10K0.85×
36Utah~30K0.84×
37Tennessee~60K0.83×
38Washington, District of Columbia~9K0.83×
39Wyoming~5K0.83×
40New York~200K0.82×
41South Carolina~50K0.82×
42Mississippi~30K0.82×
43Texas~300K0.81×
44Florida~200K0.80×
45Maine~10K0.78×
46Georgia~90K0.76×
47Oklahoma~30K0.75×
48Vermont~5K0.74×
49New Mexico~10K0.73×
50Alabama~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Cooper Kupp, United States
0.71×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooper Kupp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooper Kupp audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.77×
02Dak PrescottSports3.38×
03LSU Tigers footballSports3.04×
04Seattle SeahawksSports2.33×
05Minnesota TimberwolvesSports2.28×
06Thursday Night FootballSports2.26×
07BPCars & Mobility2.07×
08Aaron RodgersSports2.05×
09Monday Night FootballSports2.03×
10Houston RocketsSports1.94×
11Anime conventionLiterature1.92×
12Mixed martial artsSports1.78×
13CBS SportsMovies & TV1.74×
14NFLSports1.66×
15FandomLiterature1.65×
16NBA playoffsSports1.62×
17Buffalo BillsSports1.62×
18Super BowlSports1.56×
19NBA FinalsSports1.55×
20Golden State WarriorsSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooper Kupp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooper Kupp audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooper Kupp audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooper Kupp have in United States?

Cooper Kupp has an estimated audience of 3,817,273 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Cooper Kupp fans?

38.8% of Cooper Kupp fans are female, 61.2% are male, with an average age of 36.8 years.

03

Which brands do Cooper Kupp fans like most?

Cooper Kupp fans show strongest brand affinity for NFL (1.66×), Russell Wilson (3.77×), and Mixed martial arts (1.78×) over the country average.

04

Where do Cooper Kupp fans live in United States?

Cooper Kupp fans in United States are most concentrated in California (reach ~500K), Washington (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cooper Kupp fans also like?

Beyond Cooper Kupp itself, the audience over-indexes on Russell Wilson (3.77×), Mixed martial arts (1.78×), Seattle Seahawks (2.33×), and NBA playoffs (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Cooper Kupp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooper Kupp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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