Couscous Audience in United States
Couscous has an estimated audience of 574,356 people in United States. 77.7% are female, 22.3% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: IHOP, Salad, Hobby Lobby, Pinterest, God.
The average Couscous fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IHOP, Salad, Hobby Lobby, with strongest over-indexing on IHOP (5.6× the country average). Demographically, the Couscous audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Couscous fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 44.9 |
| Estimated audience size | 574,356 |
Audience persona
The typical Couscous fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for IHOP.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,642 | 1.18× |
| Texas | 50,442 | 1.02× |
| Florida | 43,558 | 1.12× |
| New York | 37,532 | 1.17× |
| Pennsylvania | 20,748 | 1.07× |
| Illinois | 20,449 | 1.07× |
| Ohio | 19,079 | 1.08× |
| North Carolina | 18,878 | 1.09× |
| Georgia | 18,725 | 1.06× |
| Virginia | 16,002 | 1.14× |
| New Jersey | 15,569 | 1.07× |
| Michigan | 15,286 | 1.02× |
| Washington | 14,232 | 1.24× |
| Massachusetts | 13,648 | 1.21× |
| Arizona | 11,776 | 1× |
| Tennessee | 11,203 | 0.97× |
| Indiana | 10,638 | 1.01× |
| Maryland | 10,572 | 1.07× |
| Colorado | 9,462 | 1.05× |
| Minnesota | 8,879 | 1.08× |
| Missouri | 8,803 | 0.95× |
| Wisconsin | 8,495 | 0.98× |
| South Carolina | 7,766 | 0.9× |
| Oregon | 7,621 | 1.16× |
| Alabama | 7,262 | 0.91× |
| Oklahoma | 6,827 | 1.07× |
| Kentucky | 6,774 | 0.94× |
| Louisiana | 6,753 | 0.91× |
| Connecticut | 6,162 | 1.07× |
| Nevada | 5,190 | 0.93× |
| Utah | 5,093 | 0.99× |
| Kansas | 4,569 | 1.01× |
| Iowa | 4,266 | 0.9× |
| Arkansas | 4,101 | 0.87× |
| Mississippi | 3,510 | 0.74× |
| Idaho | 3,025 | 1.05× |
| Nebraska | 2,582 | 0.9× |
| New Mexico | 2,451 | 0.85× |
| Hawaii | 2,289 | 0.93× |
| West Virginia | 2,138 | 0.8× |
| New Hampshire | 2,107 | 0.93× |
| Washington, District of Columbia | 2,086 | 1.21× |
| Maine | 1,973 | 0.96× |
| Rhode Island | 1,695 | 0.93× |
| Montana | 1,618 | 1.02× |
| Alaska | 1,311 | 1.07× |
| Delaware | 1,304 | 0.82× |
| North Dakota | 1,091 | 0.93× |
| South Dakota | 1,017 | 0.77× |
| Vermont | 964 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHOP | 5.6× | Food & Beverages |
| Salad | 4.6× | Food & Beverages |
| Hobby Lobby | 2.37× | Home & Garden |
| 1.93× | Internet & Social Media | |
| God | 2.19× | Politics & Society |
| Aldi | 2.15× | Shopping |
| Dollar General | 2.11× | Shopping |
| Texas Roadhouse | 2.14× | Food & Beverages |
| Family and consumer science | 3.99× | Kids & Family |
| Walgreens | 2.05× | Shopping |
| Sales promotion | 1.71× | Shopping |
| Dinner | 2.27× | Food & Beverages |
| Macy's | 1.88× | Shopping |
| Walmart | 1.52× | Shopping |
| Morocco | 7.83× | Travel & Leisure |
| Starbucks | 1.82× | Food & Beverages |
| Gift | 1.5× | Shopping |
| Crafts | 1.51× | Home & Garden |
| Coupons | 1.65× | Shopping |
| Symptom | 2.14× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.31 |
| Travelling | THRILL | 1.71 |
| Healthy Lifestyle | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.61 |
| Spirituality | BALANCE | 1.51 |
| Price Sensitivity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.2% |
| China | 7.7% |
| United States | 7.5% |
See Couscous audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Couscous have in United States?
Couscous has an estimated audience of 574,356 people in United States, concentrated in California and Texas.
What is the gender split and age of Couscous fans?
77.7% of Couscous fans are female, 22.3% are male, with an average age of 44.9 years.
Which brands do Couscous fans like most?
Couscous fans show strongest brand affinity for IHOP (5.6×), Salad (4.6×), and Hobby Lobby (2.37×) over the country average.
Where do Couscous fans live in United States?
Couscous fans in United States are most concentrated in California (reach 74,642), Texas (reach 50,442), and Florida (reach 43,558). These three regions account for the largest share of the active audience.
What other brands do Couscous fans also like?
Beyond Couscous itself, the audience over-indexes on Salad (4.6×), Hobby Lobby (2.37×), Pinterest (1.93×), and God (2.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Couscous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.