Rascasse Audience Intelligence

Covenant House Audience in United States

A data profile of the people who buy, follow and care about Covenant House in United States — modelled from more than twelve digital signal sources. Covenant House has an estimated audience of 371,638 people in United States.

#22among Non-governmental organization in United States#566among NGO / Political Party in United States#2412in Politics & Society

The average Covenant House fan in United States is 48.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (14.17× the country average).

Demographically, the Covenant House audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Covenant House fan in United States is more female, around 48.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Covenant House profile in United States.

Audience size
372K
in United States
Gender
73.5%♀
26.5% male
Age
48.1
average years
Country rank
#43233
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Covenant House fans

73.5% are female, 26.5% are male, average age 48.1.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Covenant House audience in United States
MetricValue
Female73.5%
Male26.5%
Average age48.1
Estimated audience size371,638
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Covenant House audience in United States
Age bracketShare%
16-199%
20-297%
30-3912%
40-4925%
50+46%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Covenant House audience comes from United States.

Worldwide audience distribution share by country for Covenant House
CountryShare
United States87.0%
Canada10.5%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Covenant House audience in United States is strongest.

Fig. 05

Top regions by affinity

Covenant House fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K6.10×
02West Virginia~5K2.96×
03Louisiana~10K2.19×
04Michigan~20K2.14×
05New Jersey~20K2.09×
06Washington, District of Columbia~2K1.94×
07New York~40K1.84×
08Pennsylvania~20K1.72×
09Arizona~10K1.52×
10Missouri~9K1.45×
11Georgia~20K1.37×
12Delaware~1K1.08×
13Maryland~6K1.01×
14Florida~20K0.95×
15Massachusetts~7K0.93×
16Connecticut~3K0.93×
17Illinois~10K0.87×
18Rhode Island<1K0.85×
19Vermont<1K0.84×
20New Hampshire~1K0.83×
21California~30K0.81×
22New Mexico~1K0.80×
23North Dakota<1K0.79×
24Virginia~7K0.78×
25South Dakota<1K0.77×
26Texas~20K0.76×
27Ohio~9K0.75×
28Montana<1K0.75×
29Maine<1K0.74×
30Nevada~3K0.71×
31Hawaii~1K0.68×
32Oregon~3K0.67×
33Kansas~2K0.67×
34Idaho~1K0.67×
35Mississippi~2K0.66×
36Wisconsin~4K0.65×
37Arkansas~2K0.65×
38Washington~5K0.64×
39Alabama~3K0.64×
40Iowa~2K0.64×
41Nebraska~1K0.64×
42South Carolina~4K0.63×
43Minnesota~3K0.62×
44Indiana~4K0.61×
45North Carolina~7K0.60×
46Kentucky~3K0.60×
47Oklahoma~2K0.60×
48Colorado~3K0.59×
49Tennessee~4K0.57×
50Utah~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Covenant House, United States
0.53×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Covenant House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Covenant House audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden14.17×
02Elderly careHealth13.17×
03ExxonMobilCars & Mobility12.60×
04Renewable energyBusiness & Career9.33×
05Freedom of speechPolitics & Society8.46×
06Drudge ReportSports6.16×
07FiberglassTechnology & Electronics6.11×
08FedExBusiness & Career5.79×
09QVCMovies & TV4.90×
10Weather forecastingHome & Garden4.74×
11Charitable organizationPolitics & Society4.22×
12InnovationBusiness & Career3.73×
13Mortgage loansBusiness & Career3.48×
14Discount storesShopping3.34×
15Solar energyHome & Garden3.27×
16Nonprofit organizationPolitics & Society2.79×
17AirbnbTravel & Leisure2.65×
18Organic foodFood & Beverages2.61×
19PinterestInternet & Social Media2.60×
20McDonald'sFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Covenant House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Covenant House audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.74×
Family OrientationCONSERVATISM3.64×
Community OrientationOPEN2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Covenant House audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Covenant House have in United States?

Covenant House has an estimated audience of 371,638 people in United States, concentrated in New York and California.

02

What is the gender split and age of Covenant House fans?

73.5% of Covenant House fans are female, 26.5% are male, with an average age of 48.1 years.

03

Which brands do Covenant House fans like most?

Covenant House fans show strongest brand affinity for Sustainable energy (14.17×), Renewable energy (9.33×), and FedEx (5.79×) over the country average.

04

Where do Covenant House fans live in United States?

Covenant House fans in United States are most concentrated in New York (reach ~40K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Covenant House fans also like?

Beyond Covenant House itself, the audience over-indexes on Renewable energy (9.33×), FedEx (5.79×), Drudge Report (6.16×), and Elderly care (13.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Covenant House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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