Covenant House Audience in United States

Covenant House has an estimated audience of 368,924 people in United States. 73.5% are female, 26.5% are male, average age 48.1. Top regions: New York, California, Florida. Top brand affinities: Autism Awareness, Drudge Report, Diabetes mellitus awareness, Capital One, Fiberglass.

The average Covenant House fan in United States is 48.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Autism Awareness, Drudge Report, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (8.97× the country average). Demographically, the Covenant House audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Covenant House fans

Demographic split for Covenant House audience in United States
MetricValue
Female73.5%
Male26.5%
Average age48.1
Estimated audience size368,924

Audience persona

The typical Covenant House fan in United States is more female, around 48.1 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Covenant House in United States
RegionReachAffinity
New York43,2012.1×
California33,5870.83×
Florida24,7980.99×
Michigan23,4412.43×
Texas22,9720.72×
New Jersey22,8892.44×
Pennsylvania22,6871.83×
Georgia19,3641.7×
Louisiana11,2102.36×
Illinois10,6810.87×
Missouri10,1671.71×
Ohio8,3810.74×
Virginia6,9710.78×
Maryland6,5131.03×
North Carolina6,4020.58×
Massachusetts6,1340.84×
West Virginia5,5993.26×
Arizona5,4240.72×
Alaska4,8676.17×
Washington4,3140.58×
Indiana3,9520.59×
Tennessee3,7600.51×
Connecticut3,4900.94×
Wisconsin3,2200.58×
South Carolina3,1650.57×
Colorado2,9710.51×
Alabama2,9500.57×
Minnesota2,8150.53×
Oregon2,5290.6×
Washington, District of Columbia2,4322.19×
Kentucky2,3140.5×
Oklahoma1,9930.49×
Nevada1,9510.55×
Kansas1,6110.55×
Arkansas1,5540.51×
Iowa1,4220.47×
Mississippi1,3860.46×
Delaware1,0871.07×
New Hampshire1,0440.72×
Utah9410.28×
New Mexico8860.48×
Rhode Island8780.75×
Maine7260.55×
Nebraska7250.39×
Idaho7170.39×
Hawaii6010.38×
Montana4500.44×
Vermont4050.63×
South Dakota3510.41×
North Dakota2510.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Covenant House audience
BrandAffinityCategory
Autism Awareness8.97×Health
Drudge Report7.06×Sports
Diabetes mellitus awareness6.12×Health
Capital One3.13×Business & Career
Fiberglass7.4×Technology & Electronics
Google Maps3.02×Internet & Social Media
Singer-songwriter3.03×Music & Radio
Indeed.com2.9×Business & Career
Microblogging6.23×Technology & Electronics
Google News4.06×News
Fox News Channel1.7×Movies & TV
Dollar General2.17×Shopping
Sustainable energy3.81×Home & Garden
Diane Keaton3.35×Movies & TV
Income tax6.5×Business & Career
Politico4.97×Politics & Society
Texas Roadhouse2.11×Food & Beverages
Charitable organization2.85×Politics & Society
Nonprofit organization2.04×Politics & Society
LinkedIn1.85×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Covenant House audience
TraitClusterScore
SustainabilityBALANCE2.05
Community OrientationOPEN1.95
Family OrientationCONSERVATISM1.81
Urban LifestyleOPEN1.79
SpiritualityBALANCE1.62
IndividualismJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Covenant House
CountryShare
United States87.0%
Canada10.5%
United Kingdom0.8%

See Covenant House audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Covenant House have in United States?

Covenant House has an estimated audience of 368,924 people in United States, concentrated in New York and California.

What is the gender split and age of Covenant House fans?

73.5% of Covenant House fans are female, 26.5% are male, with an average age of 48.1 years.

Which brands do Covenant House fans like most?

Covenant House fans show strongest brand affinity for Autism Awareness (8.97×), Drudge Report (7.06×), and Diabetes mellitus awareness (6.12×) over the country average.

Where do Covenant House fans live in United States?

Covenant House fans in United States are most concentrated in New York (reach 43,201), California (reach 33,587), and Florida (reach 24,798). These three regions account for the largest share of the active audience.

What other brands do Covenant House fans also like?

Beyond Covenant House itself, the audience over-indexes on Drudge Report (7.06×), Diabetes mellitus awareness (6.12×), Capital One (3.13×), and Fiberglass (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Covenant House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.