Rascasse Audience Intelligence

Cranberry sauce Audience in United States

A data profile of the people who buy, follow and care about Cranberry sauce in United States — modelled from more than twelve digital signal sources. Cranberry sauce has an estimated audience of 347,066 people in United States.

#58among Spice in United States#12886among Topic in United States#2341in Food & Beverages

The average Cranberry sauce fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Subway, Pizza Hut, with strongest over-indexing on FedEx (8.21× the country average).

Demographically, the Cranberry sauce audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cranberry sauce fan in United States is more female, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cranberry sauce profile in United States.

Audience size
347K
in United States
Gender
72.8%♀
27.2% male
Age
45.1
average years
Country rank
#44817
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cranberry sauce fans

72.8% are female, 27.2% are male, average age 45.1.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Cranberry sauce audience in United States
MetricValue
Female72.8%
Male27.2%
Average age45.1
Estimated audience size347,066
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Cranberry sauce audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3915%
40-4925%
50+36%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Cranberry sauce audience comes from United States.

Worldwide audience distribution share by country for Cranberry sauce
CountryShare
United States51.3%
Germany11.3%
Canada11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cranberry sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Cranberry sauce fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.21×
02Maine~1K1.18×
03Montana~1K1.16×
04Alaska<1K1.16×
05Massachusetts~8K1.14×
06Idaho~2K1.14×
07Oregon~4K1.11×
08North Carolina~10K1.10×
09New Hampshire~2K1.10×
10Illinois~10K1.07×
11Arkansas~3K1.07×
12Pennsylvania~10K1.06×
13Connecticut~4K1.06×
14Utah~3K1.06×
15Ohio~10K1.05×
16Wisconsin~5K1.05×
17Michigan~9K1.04×
18Washington~7K1.04×
19Colorado~6K1.04×
20Virginia~9K1.03×
21Minnesota~5K1.03×
22Maryland~6K1.01×
23Missouri~6K1.01×
24Alabama~5K1.01×
25California~40K1.00×
26Tennessee~7K0.99×
27Mississippi~3K0.98×
28Rhode Island~1K0.97×
29New Jersey~8K0.96×
30South Carolina~5K0.96×
31Nebraska~2K0.96×
32West Virginia~2K0.96×
33Delaware<1K0.96×
34Georgia~10K0.95×
35Oklahoma~4K0.95×
36Iowa~3K0.95×
37Kansas~3K0.95×
38Hawaii~1K0.95×
39New Mexico~2K0.94×
40New York~20K0.93×
41Kentucky~4K0.93×
42Arizona~7K0.92×
43South Dakota<1K0.92×
44Indiana~6K0.91×
45Texas~30K0.88×
46Florida~20K0.88×
47Nevada~3K0.87×
48Washington, District of Columbia<1K0.87×
49North Dakota<1K0.86×
50Louisiana~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Cranberry sauce, United States
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cranberry sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cranberry sauce audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages11.67×
02Elderly careHealth10.87×
03FedExBusiness & Career8.21×
04Sustainable energyHome & Garden7.27×
05LotteryGames7.26×
06QVCMovies & TV5.60×
07Online bankingBusiness & Career5.60×
08First class travelTravel & Leisure5.43×
09SubwayFood & Beverages5.32×
10Renewable energyBusiness & Career5.16×
11Pizza HutFood & Beverages4.93×
12McDonald'sFood & Beverages3.75×
13Mortgage loansBusiness & Career3.69×
14Discount storesShopping3.50×
15Shopping mallsShopping3.01×
16PinterestInternet & Social Media2.80×
17AirbnbTravel & Leisure2.80×
18Organic foodFood & Beverages2.68×
19RedditInternet & Social Media2.66×
20StarbucksFood & Beverages2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cranberry sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cranberry sauce audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.89×
Convenience OrientationPREMIUM2.52×
SustainabilityBALANCE2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cranberry sauce audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cranberry sauce have in United States?

Cranberry sauce has an estimated audience of 347,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cranberry sauce fans?

72.8% of Cranberry sauce fans are female, 27.2% are male, with an average age of 45.1 years.

03

Which brands do Cranberry sauce fans like most?

Cranberry sauce fans show strongest brand affinity for FedEx (8.21×), Subway (5.32×), and Pizza Hut (4.93×) over the country average.

04

Where do Cranberry sauce fans live in United States?

Cranberry sauce fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cranberry sauce fans also like?

Beyond Cranberry sauce itself, the audience over-indexes on Subway (5.32×), Pizza Hut (4.93×), Sustainable energy (7.27×), and McDonald's (3.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cranberry sauce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cranberry sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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