Cranberry sauce Audience in United States

Cranberry sauce has an estimated audience of 347,066 people in United States. 72.8% are female, 27.2% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Khan Academy, Circle K.

The average Cranberry sauce fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.5× the country average). Demographically, the Cranberry sauce audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Cranberry sauce fans

Demographic split for Cranberry sauce audience in United States
MetricValue
Female72.8%
Male27.2%
Average age45.1
Estimated audience size347,066

Audience persona

The typical Cranberry sauce fan in United States is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cranberry sauce in United States
RegionReachAffinity
California41,8441.1×
Texas27,0410.91×
Florida22,0900.94×
New York18,6080.96×
Pennsylvania13,0171.11×
Illinois12,6461.09×
North Carolina11,5581.11×
Ohio11,0201.03×
Georgia9,8820.92×
Michigan9,4031.04×
Virginia8,5741.01×
New Jersey8,4780.96×
Massachusetts8,3841.23×
Washington7,8481.13×
Tennessee7,2461.04×
Arizona6,9090.98×
Colorado6,0541.11×
Maryland5,8240.98×
Indiana5,6030.88×
Missouri5,5660.99×
Minnesota5,4431.09×
Wisconsin5,3681.03×
Oregon4,7861.2×
South Carolina4,7320.91×
Alabama4,6840.97×
Connecticut3,9151.12×
Kentucky3,5700.82×
Utah3,4801.12×
Oklahoma3,4740.9×
Louisiana3,2910.74×
Nevada3,0750.92×
Arkansas2,9461.03×
Iowa2,7760.97×
Mississippi2,5900.91×
Kansas2,5380.93×
Idaho1,8441.06×
New Mexico1,6450.95×
Nebraska1,6410.94×
Maine1,5511.25×
New Hampshire1,5301.12×
Hawaii1,4260.96×
West Virginia1,3920.86×
Montana1,1611.21×
Rhode Island1,0160.92×
Washington, District of Columbia9230.88×
Delaware8290.87×
Alaska7861.06×
Vermont7591.25×
South Dakota6220.78×
North Dakota5410.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cranberry sauce audience
BrandAffinityCategory
Capital One4.5×Business & Career
Google Maps4.38×Internet & Social Media
Indeed.com4.15×Business & Career
Khan Academy7.16×Business & Career
Circle K5.28×Shopping
Pizza Hut2.88×Food & Beverages
CarGurus4.03×Cars & Mobility
Subway2.92×Food & Beverages
Fox News Channel1.91×Movies & TV
Enterprise Rent-A-Car3.84×Cars & Mobility
Breakfast2.83×Food & Beverages
Lunch2.98×Food & Beverages
Reddit2.46×Internet & Social Media
Home insurance4.12×Business & Career
Livemusic3.23×Music & Radio
Take-out2.94×Food & Beverages
AccuWeather3.86×Home & Garden
United States Postal Service2.42×Business & Career
DeviantArt4.18×Internet & Social Media
Google News3.34×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cranberry sauce audience
TraitClusterScore
IndulgenceJOY1.97
SustainabilityBALANCE1.91
Healthy LifestyleBALANCE1.88
Urban LifestyleOPEN1.65
Family OrientationCONSERVATISM1.61
Convenience OrientationPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Cranberry sauce
CountryShare
United States53.1%
Canada11.7%
United Kingdom11.3%

See Cranberry sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Cranberry sauce have in United States?

Cranberry sauce has an estimated audience of 347,066 people in United States, concentrated in California and Texas.

What is the gender split and age of Cranberry sauce fans?

72.8% of Cranberry sauce fans are female, 27.2% are male, with an average age of 45.1 years.

Which brands do Cranberry sauce fans like most?

Cranberry sauce fans show strongest brand affinity for Capital One (4.5×), Google Maps (4.38×), and Indeed.com (4.15×) over the country average.

Where do Cranberry sauce fans live in United States?

Cranberry sauce fans in United States are most concentrated in California (reach 41,844), Texas (reach 27,041), and Florida (reach 22,090). These three regions account for the largest share of the active audience.

What other brands do Cranberry sauce fans also like?

Beyond Cranberry sauce itself, the audience over-indexes on Google Maps (4.38×), Indeed.com (4.15×), Khan Academy (7.16×), and Circle K (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cranberry sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.