Cumin Audience in United States

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Cumin has an estimated audience of 336,099 people in United States. 68.6% are female, 31.4% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Cockpit, Cacique, Tierra Cali, Ohio State Buckeyes women's basketball, Parma.

The average Cumin fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cockpit, Cacique, Tierra Cali, with strongest over-indexing on Cockpit (3.33× the country average). Demographically, the Cumin audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Plant

Demographics of Cumin fans

Demographic split for Cumin audience in United States
MetricValue
Female68.6%
Male31.4%
Average age45.6
Estimated audience size336,099

Audience persona

The typical Cumin fan in United States is more female, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Cockpit.

Top regions in United States

Top regions ranked by reach for Cumin in United States
RegionReachAffinity
California47,8561.29×
Texas32,4411.12×
Florida23,0921.01×
New York22,8531.22×
Illinois14,3371.28×
Pennsylvania11,3341×
North Carolina10,1731.01×
Michigan10,0861.15×
Ohio9,9480.96×
Georgia9,9080.96×
New Jersey9,1201.07×
Virginia8,5921.05×
Washington8,5031.26×
Arizona6,9901.02×
Massachusetts6,8311.03×
Tennessee6,4880.96×
Indiana5,9650.97×
Missouri5,5301.02×
Maryland5,3910.93×
Colorado5,2891×
Minnesota5,2581.09×
Wisconsin4,7700.94×
Oregon4,6161.2×
South Carolina4,4970.89×
Alabama4,0490.86×
Kentucky3,8410.91×
Louisiana3,7960.88×
Oklahoma3,6520.98×
Connecticut3,3030.98×
Nevada3,1580.97×
Iowa3,0211.09×
Utah2,8830.96×
Kansas2,7411.04×
Arkansas2,5550.92×
Mississippi2,4130.87×
Hawaii1,7221.19×
Nebraska1,7161.02×
Idaho1,5940.95×
New Mexico1,5820.94×
West Virginia1,4140.9×
New Hampshire1,1320.85×
Washington, District of Columbia1,0911.08×
Montana1,0191.09×
Maine1,0020.83×
Rhode Island8200.77×
South Dakota7250.93×
Alaska7080.99×
Delaware6890.74×
North Dakota6290.91×
Wyoming5301.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cumin audience
BrandAffinityCategory
Cockpit3.33×Travel & Leisure
Cacique3.56×Food & Beverages
Tierra Cali1.59×Travel & Leisure
Ohio State Buckeyes women's basketball1.91×Sports
Parma1.78×Travel & Leisure
Cachorros1.79×Pets & Animals
Academy Award for Best Film Editing1.89×Movies & TV
Lion of Judah1.76×
Tequila Cazadores1.57×Food & Beverages
Erika Buenfil1.63×Movies & TV
Cake Craft and Decoration1.54×Food & Beverages
Manizales1.59×Travel & Leisure
Caza1.84×Arts & Culture
Davao Region1.95×Travel & Leisure
James M. Cain3.19×Literature
Ext JS1.53×Technology & Electronics
Jbc1.69×Kids & Family
Casey Cagle3.01×Politics & Society
Cadaqués1.79×Travel & Leisure
Cache Cache1.59×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cumin audience
TraitClusterScore
Family OrientationCONSERVATISM1.84
Healthy LifestyleBALANCE1.7
Urban LifestyleOPEN1.66
Community OrientationOPEN1.28
TravellingTHRILL1.26
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Cumin
CountryShare
Germany22.0%
Saudi Arabia11.0%
United States10.1%

See Cumin audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Cumin have in United States?

Cumin has an estimated audience of 336,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Cumin fans?

68.6% of Cumin fans are female, 31.4% are male, with an average age of 45.6 years.

Which brands do Cumin fans like most?

Cumin fans show strongest brand affinity for Cockpit (3.33×), Cacique (3.56×), and Tierra Cali (1.59×) over the country average.

Where do Cumin fans live in United States?

Cumin fans in United States are most concentrated in California (reach 47,856), Texas (reach 32,441), and Florida (reach 23,092). These three regions account for the largest share of the active audience.

What other brands do Cumin fans also like?

Beyond Cumin itself, the audience over-indexes on Cacique (3.56×), Tierra Cali (1.59×), Ohio State Buckeyes women's basketball (1.91×), and Parma (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.