Rascasse Audience Intelligence

Cumin Audience in United States

A data profile of the people who buy, follow and care about Cumin in United States — modelled from more than twelve digital signal sources. Cumin has an estimated audience of 336,099 people in United States.

#21among Plant in United States#13013among Topic in United States#2371in Food & Beverages

The average Cumin fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Walgreens, Non-alcoholic beverage, with strongest over-indexing on Trader Joe's (2.03× the country average).

Demographically, the Cumin audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cumin fan in United States is more female, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cumin profile in United States.

Audience size
336K
in United States
Gender
68.6%♀
31.4% male
Age
45.6
average years
Country rank
#45583
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cumin fans

68.6% are female, 31.4% are male, average age 45.6.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Cumin audience in United States
MetricValue
Female68.6%
Male31.4%
Average age45.6
Estimated audience size336,099
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Cumin audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4930%
50+32%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Cumin audience comes from United States.

Worldwide audience distribution share by country for Cumin
CountryShare
Germany36.4%
Saudi Arabia8.6%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cumin audience in United States is strongest.

Fig. 05

Top regions by affinity

Cumin fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.25×
02Washington~8K1.22×
03Illinois~10K1.20×
04Hawaii~2K1.20×
05New York~20K1.16×
06Oregon~4K1.16×
07Montana~1K1.14×
08Alaska<1K1.09×
09Texas~30K1.08×
10Michigan~10K1.08×
11Minnesota~5K1.08×
12Iowa~3K1.05×
13Kansas~3K1.05×
14Nebraska~2K1.05×
15New Jersey~9K1.02×
16Idaho~2K1.02×
17Virginia~8K1.01×
18Arizona~7K1.01×
19Massachusetts~7K1.01×
20Missouri~5K1.01×
21Arkansas~3K1.01×
22Washington, District of Columbia~1K1.01×
23North Dakota<1K1.01×
24New Mexico~2K1.00×
25Indiana~6K0.99×
26Oklahoma~4K0.99×
27South Dakota<1K0.99×
28Florida~20K0.98×
29Pennsylvania~10K0.98×
30Colorado~5K0.98×
31North Carolina~10K0.96×
32Nevada~3K0.96×
33Utah~3K0.96×
34Georgia~10K0.95×
35Wisconsin~5K0.95×
36Connecticut~3K0.95×
37Tennessee~6K0.94×
38Maryland~5K0.94×
39Ohio~10K0.93×
40Alabama~4K0.93×
41Kentucky~4K0.93×
42West Virginia~1K0.92×
43Louisiana~4K0.91×
44Mississippi~3K0.91×
45Vermont<1K0.89×
46New Hampshire~1K0.87×
47Maine~1K0.86×
48South Carolina~4K0.85×
49Delaware<1K0.82×
50Rhode Island<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Cumin, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cumin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cumin audience
#·InterestCategoryAffinity×
01Air FranceTravel & Leisure4.09×
02Non-alcoholic beverageFood & Beverages3.35×
03SmoothieFood & Beverages2.44×
04Frozen foodFood & Beverages2.39×
05Trader Joe'sShopping2.03×
06Slow cookerFood & Beverages2.03×
07WalgreensShopping1.88×
08Street foodFood & Beverages1.88×
09SteakhouseFood & Beverages1.85×
10Snack foodFood & Beverages1.75×
11CVS PharmacyShopping1.70×
12Child careKids & Family1.68×
13Hardware storeHome & Garden1.66×
14PharmacyBusiness & Career1.63×
15GrillingFood & Beverages1.60×
16Charitable organizationPolitics & Society1.60×
17Panera BreadFood & Beverages1.58×
18Rail transportTravel & Leisure1.58×
19BakeryFood & Beverages1.54×
20Soft drinksFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cumin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cumin audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
Community OrientationOPEN1.60×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cumin audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Sports ActivityPOWER0.72×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cumin have in United States?

Cumin has an estimated audience of 336,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cumin fans?

68.6% of Cumin fans are female, 31.4% are male, with an average age of 45.6 years.

03

Which brands do Cumin fans like most?

Cumin fans show strongest brand affinity for Trader Joe's (2.03×), Walgreens (1.88×), and Non-alcoholic beverage (3.35×) over the country average.

04

Where do Cumin fans live in United States?

Cumin fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cumin fans also like?

Beyond Cumin itself, the audience over-indexes on Walgreens (1.88×), Non-alcoholic beverage (3.35×), Grilling (1.6×), and Snack food (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cumin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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