Rascasse Audience Intelligence

Dalai Lama Audience in United States

A data profile of the people who buy, follow and care about Dalai Lama in United States — modelled from more than twelve digital signal sources. Dalai Lama has an estimated audience of 1,362,937 people in United States.

#3951among Person in United States#1172in Politics & Society

The average Dalai Lama fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, Buddhism, Trader Joe's, with strongest over-indexing on Politico (9.51× the country average).

Demographically, the Dalai Lama audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dalai Lama fan in United States is more female, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Politico.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dalai Lama profile in United States.

Audience size
1.4M
in United States
Gender
60.8%♀
39.2% male
Age
40.6
average years
Country rank
#19045
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dalai Lama fans

60.8% are female, 39.2% are male, average age 40.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Dalai Lama audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.6
Estimated audience size1,362,937
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dalai Lama audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Dalai Lama audience comes from United States.

Worldwide audience distribution share by country for Dalai Lama
CountryShare
United States14.9%
Germany11.1%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dalai Lama audience in United States is strongest.

Fig. 05

Top regions by affinity

Dalai Lama fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.59×
02Vermont~4K1.52×
03New York~100K1.39×
04Massachusetts~40K1.34×
05Washington~40K1.31×
06Hawaii~8K1.29×
07Oregon~20K1.27×
08California~200K1.22×
09Minnesota~30K1.21×
10Maine~6K1.19×
11Connecticut~20K1.16×
12New Hampshire~7K1.16×
13Colorado~30K1.12×
14Utah~10K1.12×
15New Jersey~40K1.09×
16Virginia~40K1.09×
17Rhode Island~5K1.09×
18Alaska~3K1.08×
19Montana~4K1.06×
20Maryland~30K1.02×
21Wisconsin~20K1.01×
22Illinois~50K1.00×
23New Mexico~7K1.00×
24Idaho~7K1.00×
25Pennsylvania~50K0.99×
26Indiana~30K0.96×
27North Carolina~40K0.93×
28Arizona~30K0.92×
29Florida~90K0.89×
30Iowa~10K0.88×
31Texas~100K0.87×
32Ohio~40K0.87×
33Georgia~40K0.87×
34Michigan~30K0.87×
35Nevada~10K0.87×
36Kansas~10K0.87×
37Delaware~4K0.87×
38Kentucky~20K0.86×
39Missouri~20K0.84×
40Nebraska~6K0.84×
41Oklahoma~10K0.83×
42North Dakota~3K0.83×
43Tennessee~20K0.82×
44South Dakota~3K0.82×
45Arkansas~10K0.80×
46South Carolina~20K0.79×
47West Virginia~5K0.79×
48Louisiana~10K0.75×
49Alabama~10K0.71×
50Mississippi~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Dalai Lama, United States
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dalai Lama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dalai Lama audience
#·InterestCategoryAffinity×
01VoltaireLiterature12.36×
02Mulberry (company)Fashion & Accessoires9.80×
03PoliticoPolitics & Society9.51×
04BuddhismHealth7.26×
05Late-night talk showMovies & TV5.07×
06HinduismPolitics & Society4.54×
07Sustainable energyHome & Garden3.05×
08Emmy AwardMovies & TV2.98×
09PhilanthropyArts & Culture2.84×
10The Washington PostNews2.71×
11Robert RedfordMovies & TV2.70×
12New York PostNews2.56×
13Renewable energyBusiness & Career2.48×
14Trader Joe'sShopping2.13×
15Charitable organizationPolitics & Society2.06×
16RedditInternet & Social Media1.91×
17ActivismPolitics & Society1.91×
18GeneticsKids & Family1.84×
19Nonprofit organizationPolitics & Society1.79×
20Organic foodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dalai Lama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dalai Lama audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.53×
Community OrientationOPEN1.80×
IndividualismJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dalai Lama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dalai Lama have in United States?

Dalai Lama has an estimated audience of 1,362,937 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dalai Lama fans?

60.8% of Dalai Lama fans are female, 39.2% are male, with an average age of 40.6 years.

03

Which brands do Dalai Lama fans like most?

Dalai Lama fans show strongest brand affinity for Politico (9.51×), Buddhism (7.26×), and Trader Joe's (2.13×) over the country average.

04

Where do Dalai Lama fans live in United States?

Dalai Lama fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dalai Lama fans also like?

Beyond Dalai Lama itself, the audience over-indexes on Buddhism (7.26×), Trader Joe's (2.13×), Philanthropy (2.84×), and Reddit (1.91×) compared to the United States average.

Appendix

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See Dalai Lama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dalai Lama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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