Dartmouth College Audience in United States
Dartmouth College has an estimated audience of 1,489,258 people in United States. 54.8% are female, 45.2% are male, average age 44.1. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Capital One, Colgate University, HEC Paris.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Dartmouth College audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Dartmouth College fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.1 |
| Estimated audience size | 1,489,258 |
Audience persona
The typical Dartmouth College fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Capital One | 7.44× | Business & Career |
| Colgate University | 35.23× | Business & Career |
| HEC Paris | 81.13× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Clint Eastwood | 11.33× | Movies & TV |
| Stanford University | 21.14× | Business & Career |
| London Business School | 58.36× | Business & Career |
| Kia Sportage | 24× | Cars & Mobility |
| Google Maps | 4.36× | Internet & Social Media |
| Income tax | 13.19× | Business & Career |
| Bruce Willis | 7.77× | Movies & TV |
| Indeed.com | 4.18× | Business & Career |
| Diane Keaton | 6.26× | Movies & TV |
| AccuWeather | 6.5× | Home & Garden |
| CarGurus | 5.6× | Cars & Mobility |
| DuckDuckGo | 8.64× | Internet & Social Media |
| Yale University | 19.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.08 |
| Community Orientation | OPEN | 1.77 |
| Travelling | THRILL | 1.43 |
| Mindfulness | BALANCE | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| Japan | 5.5% |
| Canada | 3.6% |
See Dartmouth College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dartmouth College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.