Dartmouth College Audience in United States
Dartmouth College has an estimated audience of 1,489,258 people in United States. 54.8% are female, 45.2% are male, average age 44.1. Top brand affinities: Paul Casey, Elsword, Linse Kessler, Mojinos Escozíos, Habtamu Wondimu.
Top brand affinities include Paul Casey, Elsword, Linse Kessler, with strongest over-indexing on Paul Casey (25.63× the country average). Demographically, the Dartmouth College audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Dartmouth College fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.1 |
| Estimated audience size | 1,489,258 |
Audience persona
The typical Dartmouth College fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Paul Casey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Casey | 25.63× | Sports |
| Elsword | 24.0× | Games |
| Linse Kessler | 22.66× | Movies & TV |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Habtamu Wondimu | 17.52× | Politics & Society |
| The Ice Queen | 15.62× | Literature |
| MacKeeper | 13.21× | Technology & Electronics |
| Wedding Favors shop | 12.67× | Kids & Family |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Scott Kelby | 11.67× | Literature |
| Iowa Speedway | 11.37× | Sports |
| Hendri Saputra | 11.33× | Sports |
| Greeicy Rendón | 11.08× | Movies & TV |
| Sumulong Highway | 10.93× | Travel & Leisure |
| Keeping Chickens | 9.99× | Pets & Animals |
| Keegan Bradley | 9.27× | Sports |
| Quimperlé | 8.8× | Travel & Leisure |
| National Chiao Tung University | 8.53× | Business & Career |
| Keeping up with the Kardashian | 8.44× | Movies & TV |
| Abu Hamour | 8.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.08 |
| Community Orientation | OPEN | 1.77 |
| Travelling | THRILL | 1.43 |
| Mindfulness | BALANCE | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| Japan | 5.5% |
| Canada | 3.6% |
See Dartmouth College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dartmouth College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.