A data profile of the people who buy, follow and care about Dartmouth College in United States — modelled from more than twelve digital signal sources. Dartmouth College has an estimated audience of 1,489,258 people in United States.
Dartmouth College has an estimated audience of 1,489,258 people in United States. 54.8% are female, 45.2% are male, average age 44.1. Top brand affinities: Colgate University, HEC Paris, Dr. Seuss, London Business School, Yale University.
Top brand affinities include Colgate University, HEC Paris, Dr. Seuss, with strongest over-indexing on Colgate University (31.82× the country average).
Demographically, the Dartmouth College audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Dartmouth College fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.
The key figures that characterise the Dartmouth College profile in United States.
54.8% are female, 45.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.1 |
| Estimated audience size | 1,489,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 35% |
The strongest cross-interests of the Dartmouth College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HEC Paris | Business & Career | 73.18× | ||
| 02 | London Business School | Business & Career | 58.84× | ||
| 03 | Colgate University | Business & Career | 31.82× | ||
| 04 | Brown University | Business & Career | 25.90× | ||
| 05 | Dr. Seuss | Literature | 23.88× | ||
| 06 | Yale University | Business & Career | 19.31× | ||
| 07 | University of Chicago | Business & Career | 13.71× | ||
| 08 | Princeton University | Business & Career | 10.85× | ||
| 09 | Northwestern University | Business & Career | 10.61× | ||
| 10 | University of Pennsylvania | Business & Career | 10.32× | ||
| 11 | Duke University | Business & Career | 10.17× | ||
| 12 | Ivy League | Business & Career | 9.44× | ||
| 13 | Columbia University | Business & Career | 8.62× | ||
| 14 | University of California, Los Angeles | Business & Career | 7.26× | ||
| 15 | Drudge Report | Sports | 6.19× | ||
| 16 | New York Post | News | 3.74× | ||
| 17 | Innovation | Business & Career | 3.24× | ||
| 18 | Political science | Business & Career | 3.11× | ||
| 19 | Talk radio | Music & Radio | 2.84× | ||
| 20 | Chick-fil-A | Food & Beverages | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.50× | |
| Community Orientation | OPEN | 1.89× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dartmouth College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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