Rascasse Audience Intelligence

David Chang Audience in United States

A data profile of the people who buy, follow and care about David Chang in United States — modelled from more than twelve digital signal sources. David Chang has an estimated audience of 484,601 people in United States.

#177among TV personality in United States#9071among Person in United States#6940in Movies & TV

The average David Chang fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Beijing, Michelle Yeoh, Taiwan, with strongest over-indexing on Beijing (21.15× the country average).

Demographically, the David Chang audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Chang fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Beijing.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Chang profile in United States.

Audience size
485K
in United States
Gender
75.9%♀
24.1% male
Age
40.7
average years
Country rank
#37345
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Chang fans

75.9% are female, 24.1% are male, average age 40.7.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for David Chang audience in United States
MetricValue
Female75.9%
Male24.1%
Average age40.7
Estimated audience size484,601
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the David Chang audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

77.9%

of the worldwide David Chang audience comes from United States.

Worldwide audience distribution share by country for David Chang
CountryShare
United States77.9%
Canada7.2%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Chang audience in United States is strongest.

Fig. 05

Top regions by affinity

David Chang fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.28×
02California~100K2.09×
03Washington, District of Columbia~3K1.83×
04Hawaii~4K1.77×
05Washington~20K1.66×
06New York~40K1.60×
07Oregon~9K1.58×
08Massachusetts~10K1.33×
09Colorado~10K1.32×
10Virginia~10K1.20×
11Connecticut~6K1.16×
12Minnesota~8K1.14×
13Vermont<1K1.14×
14Maryland~10K1.13×
15Illinois~20K1.11×
16New Jersey~10K1.11×
17New Hampshire~2K1.06×
18Arizona~10K1.05×
19Maine~2K1.01×
20Rhode Island~2K1.01×
21Montana~1K0.99×
22Alaska~1K0.97×
23Pennsylvania~20K0.93×
24Wisconsin~7K0.90×
25Idaho~2K0.89×
26New Mexico~2K0.88×
27Missouri~7K0.87×
28Utah~4K0.85×
29North Carolina~10K0.83×
30Michigan~10K0.83×
31Kansas~3K0.83×
32Delaware~1K0.83×
33Texas~30K0.82×
34Nebraska~2K0.82×
35North Dakota<1K0.82×
36South Dakota<1K0.80×
37Georgia~10K0.79×
38Tennessee~8K0.79×
39Iowa~3K0.78×
40Florida~30K0.76×
41Oklahoma~4K0.75×
42Ohio~10K0.73×
43Indiana~7K0.73×
44West Virginia~2K0.73×
45Louisiana~4K0.71×
46South Carolina~5K0.70×
47Arkansas~3K0.70×
48Kentucky~4K0.68×
49Mississippi~3K0.64×
50Alabama~4K0.63×
Fig. 06

Affinity by region

Affinity by region — David Chang, United States
0.63×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Chang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Chang audience
#·InterestCategoryAffinity×
01Michelle YeohMovies & TV29.97×
02Jet LiMovies & TV29.00×
03Jamie OliverFood & Beverages28.13×
04MooncakeFood & Beverages26.10×
05Fresh Off the BoatMovies & TV22.47×
06TaobaoShopping22.05×
07M. Night ShyamalanMovies & TV21.95×
08Priyanka ChopraMovies & TV21.38×
09BeijingTravel & Leisure21.15×
10Kumail NanjianiMovies & TV20.38×
11Padma LakshmiFashion & Accessoires20.19×
12BaiduInternet & Social Media20.00×
13Viola DavisMovies & TV19.88×
14Bruce LeeMovies & TV19.20×
15IU (singer)Music & Radio19.08×
16Jackie ChanMovies & TV17.46×
17TaiwanTravel & Leisure15.46×
18MalaysiaTravel & Leisure14.01×
19Hong KongTravel & Leisure8.82×
20RecipesFood & Beverages2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Chang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Chang audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.17×
TraditionCONSERVATISM2.10×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Chang audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
SpiritualityBALANCE1.00×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Chang have in United States?

David Chang has an estimated audience of 484,601 people in United States, concentrated in California and New York.

02

What is the gender split and age of David Chang fans?

75.9% of David Chang fans are female, 24.1% are male, with an average age of 40.7 years.

03

Which brands do David Chang fans like most?

David Chang fans show strongest brand affinity for Beijing (21.15×), Michelle Yeoh (29.97×), and Taiwan (15.46×) over the country average.

04

Where do David Chang fans live in United States?

David Chang fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do David Chang fans also like?

Beyond David Chang itself, the audience over-indexes on Michelle Yeoh (29.97×), Taiwan (15.46×), Priyanka Chopra (21.38×), and Jackie Chan (17.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See David Chang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for David Chang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →