David Chang Audience in United States

David Chang has an estimated audience of 489,882 people in United States. 75.9% are female, 24.1% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Jackie Chan, Jet Li, Taobao, Taiwan, Jamie Oliver.

The average David Chang fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jackie Chan, Jet Li, Taobao, with strongest over-indexing on Jackie Chan (19.08× the country average). Demographically, the David Chang audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of David Chang fans

Demographic split for David Chang audience in United States
MetricValue
Female75.9%
Male24.1%
Average age40.7
Estimated audience size489,882

Audience persona

The typical David Chang fan in United States is more female, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jackie Chan.

Top regions in United States

Top regions ranked by reach for David Chang in United States
RegionReachAffinity
California123,6402.3×
New York47,4841.73×
Texas35,1870.84×
Florida24,6830.74×
Illinois19,0821.17×
Washington18,0091.83×
Pennsylvania14,7290.89×
New Jersey14,4421.16×
Virginia14,4031.21×
Massachusetts13,3991.39×
Georgia11,9680.79×
North Carolina11,8910.81×
Arizona11,2931.13×
Nevada10,8772.3×
Ohio10,7520.71×
Michigan10,5920.83×
Colorado10,4011.35×
Maryland9,7411.16×
Oregon9,6851.72×
Minnesota7,9541.13×
Tennessee6,8520.7×
Missouri6,7310.85×
Indiana6,0390.67×
Wisconsin6,0290.82×
Connecticut5,8851.2×
South Carolina4,7970.65×
Hawaii4,0791.94×
Louisiana3,8240.61×
Alabama3,7200.54×
Kentucky3,6780.6×
Utah3,5960.82×
Oklahoma3,5540.65×
Kansas3,0520.79×
Washington, District of Columbia3,0352.06×
Iowa2,7580.68×
Arkansas2,2300.55×
New Mexico2,0470.83×
Idaho1,9810.81×
New Hampshire1,9591.01×
Nebraska1,7780.72×
Maine1,7521×
Rhode Island1,5801.01×
Mississippi1,4220.35×
Montana1,1100.82×
West Virginia1,0290.45×
Vermont9751.13×
Alaska9400.9×
Delaware8570.63×
Wyoming7030.97×
South Dakota5600.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Chang audience
BrandAffinityCategory
Jackie Chan19.08×Movies & TV
Jet Li30.86×Movies & TV
Taobao20.93×Shopping
Taiwan12.69×Travel & Leisure
Jamie Oliver36.06×Food & Beverages
Bruce Lee16.65×Movies & TV
Hair Extensions6.73×Beauty & Wellness
Beijing14.71×Travel & Leisure
Mooncake24.4×Food & Beverages
Michelle Yeoh17.66×Movies & TV
IU (singer)20.23×Music & Radio
Malaysia10.24×Travel & Leisure
Hong Kong8.64×Travel & Leisure
Patagonia7.35×Fashion & Accessoires
Fast food3.16×Food & Beverages
Fresh Off the Boat18.41×Movies & TV
Priyanka Chopra11.93×Movies & TV
Uniqlo6.87×Shopping
Steven Yeun15.44×Movies & TV
Local food3.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Chang audience
TraitClusterScore
Early Adopter MentalityPOWER2.02
Luxury OrientationPREMIUM1.95
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.75
MindfulnessBALANCE1.71
Design AffinityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for David Chang
CountryShare
United States78.7%
Canada7.3%
United Kingdom2.5%

See David Chang audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does David Chang have in United States?

David Chang has an estimated audience of 489,882 people in United States, concentrated in California and New York.

What is the gender split and age of David Chang fans?

75.9% of David Chang fans are female, 24.1% are male, with an average age of 40.7 years.

Which brands do David Chang fans like most?

David Chang fans show strongest brand affinity for Jackie Chan (19.08×), Jet Li (30.86×), and Taobao (20.93×) over the country average.

Where do David Chang fans live in United States?

David Chang fans in United States are most concentrated in California (reach 123,640), New York (reach 47,484), and Texas (reach 35,187). These three regions account for the largest share of the active audience.

What other brands do David Chang fans also like?

Beyond David Chang itself, the audience over-indexes on Jet Li (30.86×), Taobao (20.93×), Taiwan (12.69×), and Jamie Oliver (36.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Chang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.