Rascasse Audience Intelligence

Davidson College Audience in United States

A data profile of the people who buy, follow and care about Davidson College in United States — modelled from more than twelve digital signal sources. Davidson College has an estimated audience of 322,670 people in United States.

#424among University in United States#5426among POI in United States#2863in Business & Career

Davidson College has an estimated audience of 322,670 people in United States. 60.0% are female, 40.0% are male, average age 42.4. Top brand affinities: Colgate University, Brown University, Yale University, Boston College, University of Hawaii at Manoa.

Top brand affinities include Colgate University, Brown University, Yale University, with strongest over-indexing on Colgate University (212.92× the country average).

Demographically, the Davidson College audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

The typical Davidson College fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Davidson College profile in United States.

Audience size
323K
in United States
Gender
60.0%♀
40.0% male
Age
42.4
average years
Country rank
#46534
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Davidson College fans

60.0% are female, 40.0% are male, average age 42.4.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Davidson College audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.4
Estimated audience size322,670
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Davidson College audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4926%
50+27%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Davidson College audience comes from United States.

Worldwide audience distribution share by country for Davidson College
CountryShare
United States64.2%
Brazil6.3%
United Kingdom6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Davidson College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Davidson College audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career212.92×
02Brown UniversityBusiness & Career53.36×
03University of Hawaii at ManoaBusiness & Career46.85×
04University of Illinois at ChicagoBusiness & Career41.86×
05Boston CollegeBusiness & Career39.96×
06Yale UniversityBusiness & Career25.89×
07New York UniversityBusiness & Career18.76×
08Carnegie Mellon UniversityBusiness & Career16.38×
09Virginia TechBusiness & Career15.65×
10University of PennsylvaniaBusiness & Career15.49×
11University of South CarolinaBusiness & Career14.67×
12Duke UniversityBusiness & Career13.66×
13Purdue UniversityBusiness & Career13.08×
14Northwestern UniversityBusiness & Career12.08×
15Columbia UniversityBusiness & Career10.39×
16University of FloridaBusiness & Career9.30×
17Bath and BodyworksShopping6.31×
18Sustainable energyHome & Garden4.38×
19Mortgage loansBusiness & Career2.87×
20Bank of AmericaBusiness & Career2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Davidson College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Davidson College audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.64×
Convenience OrientationPREMIUM1.64×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Davidson College audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.83×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Davidson College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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