Davidson College Audience in United States
Davidson College has an estimated audience of 322,670 people in United States. 60.0% are female, 40.0% are male, average age 42.4. Top brand affinities: Paul Casey, The Kessler, Nikos Kazantzakis, Keeping Chickens, Scott Kelby.
Top brand affinities include Paul Casey, The Kessler, Nikos Kazantzakis, with strongest over-indexing on Paul Casey (51.73× the country average). Demographically, the Davidson College audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Davidson College fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.4 |
| Estimated audience size | 322,670 |
Audience persona
The typical Davidson College fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Paul Casey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Casey | 51.73× | Sports |
| The Kessler | 18.32× | Arts & Culture |
| Nikos Kazantzakis | 16.38× | Literature |
| Keeping Chickens | 15.69× | Pets & Animals |
| Scott Kelby | 13.18× | Literature |
| TV Key | 11.73× | Movies & TV |
| Keeping up with the Kardashian | 11.49× | Movies & TV |
| Chiasso | 10.64× | Travel & Leisure |
| Kepala Batas, Penang | 10.08× | Travel & Leisure |
| Association of Government Accountants | 8.74× | |
| Keegan Bradley | 8.67× | Sports |
| Linse Kessler | 8.6× | Movies & TV |
| Erdek | 8.44× | Travel & Leisure |
| Bundarra, New South Wales | 8.44× | Travel & Leisure |
| Kendal | 8.19× | Travel & Leisure |
| Kayah (singer) | 8.12× | Music & Radio |
| Urban horticulture | 7.56× | Home & Garden |
| Krujë | 7.2× | Travel & Leisure |
| The Ice Queen | 6.93× | Literature |
| Violet Chachki | 6.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| Brazil | 6.5% |
| United Kingdom | 6.4% |
See Davidson College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Davidson College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.