Dayton Dragons Audience in United States

Dayton Dragons has an estimated audience of 310,847 people in United States. 51.3% are female, 48.7% are male, average age 43.0. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: Cincinnati Reds, Ohio State Buckeyes football, Ohio State University, Cincinnati Bengals, Skyline Chili.

The average Dayton Dragons fan in United States is 43.0 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include Cincinnati Reds, Ohio State Buckeyes football, Ohio State University, with strongest over-indexing on Cincinnati Reds (22.07× the country average). Demographically, the Dayton Dragons audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Dayton Dragons fans

Demographic split for Dayton Dragons audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.0
Estimated audience size310,847

Audience persona

The typical Dayton Dragons fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Cincinnati Reds.

Top regions in United States

Top regions ranked by reach for Dayton Dragons in United States
RegionReachAffinity
Ohio233,13529.62×
Kentucky13,2853.41×
Indiana11,9022.1×
Michigan8,0630.99×
Florida8,0420.38×
Illinois6,1510.59×
California5,4860.16×
Texas4,9320.18×
New York4,7110.27×
North Carolina4,6830.5×
Tennessee4,4100.71×
Pennsylvania4,0390.39×
Virginia3,2710.43×
Georgia3,0380.32×
South Carolina2,4480.52×
New Jersey2,0620.26×
Iowa2,0480.8×
Wisconsin1,8980.41×
Arizona1,8950.3×
Alabama1,8760.43×
Louisiana1,4860.37×
Colorado1,3550.28×
Massachusetts1,3100.21×
Missouri1,2590.25×
West Virginia1,2570.87×
Washington1,2290.2×
Maryland1,1130.21×
Connecticut9460.3×
Mississippi9100.36×
Minnesota8070.18×
Montana5820.68×
Oklahoma5750.17×
Kansas5680.23×
Oregon5610.16×
Nevada5250.17×
Arkansas4560.18×
Washington, District of Columbia4010.43×
Utah3860.14×
Maine2930.26×
Nebraska2870.18×
Idaho2520.16×
New Hampshire2480.2×
Alaska2380.36×
New Mexico2300.15×
South Dakota1990.28×
Delaware1850.22×
Hawaii1810.14×
Rhode Island1630.16×
North Dakota1370.21×
Wyoming1330.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dayton Dragons audience
BrandAffinityCategory
Cincinnati Reds22.07×Sports
Ohio State Buckeyes football16.13×Sports
Ohio State University12.79×Business & Career
Cincinnati Bengals9.17×Sports
Skyline Chili20.97×Food & Beverages
Columbus Blue Jackets19.17×Sports
Kia Sportage16.93×Cars & Mobility
Calgary Flames20×Sports
Cleveland Browns5.3×Sports
Giant Eagle11.19×Shopping
Texas Roadhouse2.73×Food & Beverages
Duke Blue Devils men's basketball6.3×Sports
MSN2.61×News
Nebraska Cornhuskers football8.33×Sports
Hobby Lobby2.45×Home & Garden
Mud bogging11.15×Sports
Planet Fitness2.39×Sports
Kings Island17.23×Travel & Leisure
Bauer Hockey16.57×Sports
Honda City19.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dayton Dragons audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.25
Community OrientationOPEN1.21
Price SensitivityPREMIUM1.2
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Dayton Dragons
CountryShare
United States99.8%
Germany0.1%
Italy0.1%

See Dayton Dragons audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Dayton Dragons have in United States?

Dayton Dragons has an estimated audience of 310,847 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Dayton Dragons fans?

51.3% of Dayton Dragons fans are female, 48.7% are male, with an average age of 43.0 years.

Which brands do Dayton Dragons fans like most?

Dayton Dragons fans show strongest brand affinity for Cincinnati Reds (22.07×), Ohio State Buckeyes football (16.13×), and Ohio State University (12.79×) over the country average.

Where do Dayton Dragons fans live in United States?

Dayton Dragons fans in United States are most concentrated in Ohio (reach 233,135), Kentucky (reach 13,285), and Indiana (reach 11,902). These three regions account for the largest share of the active audience.

What other brands do Dayton Dragons fans also like?

Beyond Dayton Dragons itself, the audience over-indexes on Ohio State Buckeyes football (16.13×), Ohio State University (12.79×), Cincinnati Bengals (9.17×), and Skyline Chili (20.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dayton Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.