Delaware River Audience in United States

Delaware River has an estimated audience of 1,598,945 people in United States. 56.1% are female, 43.9% are male, average age 42.9. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, Minnesota, Google Analytics, Sinaloa, Graham Greene (actor).
The average Delaware River fan in United States is 42.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, Minnesota, Google Analytics, with strongest over-indexing on Google Wallet (10.17× the country average). Demographically, the Delaware River audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Delaware River fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.9 |
| Estimated audience size | 1,598,945 |
Audience persona
The typical Delaware River fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Wallet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 262,356 | 4.87× |
| New Jersey | 236,027 | 5.8× |
| New York | 200,237 | 2.24× |
| California | 87,013 | 0.49× |
| Texas | 64,459 | 0.47× |
| Florida | 60,477 | 0.56× |
| Virginia | 42,237 | 1.08× |
| Delaware | 37,519 | 8.5× |
| Maryland | 34,332 | 1.25× |
| Ohio | 30,735 | 0.62× |
| Massachusetts | 29,867 | 0.95× |
| North Carolina | 29,578 | 0.61× |
| Georgia | 28,975 | 0.59× |
| Illinois | 26,313 | 0.49× |
| Michigan | 20,791 | 0.5× |
| Washington | 20,424 | 0.64× |
| Connecticut | 18,978 | 1.18× |
| Indiana | 17,431 | 0.6× |
| Tennessee | 17,103 | 0.53× |
| Arizona | 16,437 | 0.5× |
| Colorado | 14,848 | 0.59× |
| Missouri | 13,543 | 0.53× |
| South Carolina | 12,736 | 0.53× |
| Wisconsin | 11,740 | 0.49× |
| Minnesota | 11,296 | 0.49× |
| Kentucky | 10,378 | 0.52× |
| Louisiana | 9,988 | 0.48× |
| Oregon | 9,850 | 0.54× |
| Kansas | 9,550 | 0.76× |
| Oklahoma | 8,638 | 0.49× |
| Utah | 8,620 | 0.6× |
| Alabama | 8,122 | 0.36× |
| Washington, District of Columbia | 7,842 | 1.63× |
| Arkansas | 6,309 | 0.48× |
| Nevada | 6,225 | 0.4× |
| Iowa | 5,608 | 0.43× |
| New Hampshire | 5,445 | 0.86× |
| West Virginia | 5,010 | 0.67× |
| Maine | 4,746 | 0.83× |
| New Mexico | 4,449 | 0.55× |
| Idaho | 4,331 | 0.54× |
| Nebraska | 4,300 | 0.54× |
| Mississippi | 4,261 | 0.32× |
| Rhode Island | 4,071 | 0.8× |
| Hawaii | 3,103 | 0.45× |
| Montana | 2,782 | 0.63× |
| Vermont | 2,753 | 0.98× |
| Alaska | 1,808 | 0.53× |
| South Dakota | 1,647 | 0.45× |
| North Dakota | 1,604 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 10.17× | Technology & Electronics |
| Minnesota | 1.68× | Travel & Leisure |
| Google Analytics | 3.9× | Internet & Social Media |
| Sinaloa | 1.85× | Travel & Leisure |
| Graham Greene (actor) | 2.24× | |
| CAC 40 | 1.74× | Business & Career |
| Nasi goreng | 12× | Food & Beverages |
| WGN-TV | 1.53× | Movies & TV |
| Mackenzie Foy | 1.81× | Fashion & Accessoires |
| Golden Gate | 5.53× | Games |
| Food quality | 2× | Food & Beverages |
| Rajasthan | 2.06× | Travel & Leisure |
| Otto Graham | 2.02× | Sports |
| Bulacan | 1.61× | Travel & Leisure |
| John Key | 2.13× | Politics & Society |
| henry louis gates jr | 2.38× | Movies & TV |
| Summer Days (And Summer Nights!!) | 1.66× | Music & Radio |
| İznik | 1.78× | Travel & Leisure |
| JS Kabylie | 1.97× | Sports |
| cake decorating shop | 1.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Career Orientation | POWER | 1.37 |
| DIY Mentality | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Germany | 0.5% |
| Italy | 0.1% |
See Delaware River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does Delaware River have in United States?
Delaware River has an estimated audience of 1,598,945 people in United States, concentrated in Pennsylvania and New Jersey.
What is the gender split and age of Delaware River fans?
56.1% of Delaware River fans are female, 43.9% are male, with an average age of 42.9 years.
Which brands do Delaware River fans like most?
Delaware River fans show strongest brand affinity for Google Wallet (10.17×), Minnesota (1.68×), and Google Analytics (3.9×) over the country average.
Where do Delaware River fans live in United States?
Delaware River fans in United States are most concentrated in Pennsylvania (reach 262,356), New Jersey (reach 236,027), and New York (reach 200,237). These three regions account for the largest share of the active audience.
What other brands do Delaware River fans also like?
Beyond Delaware River itself, the audience over-indexes on Minnesota (1.68×), Google Analytics (3.9×), Sinaloa (1.85×), and Graham Greene (actor) (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Delaware River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.