Delaware River Audience in United States

Delaware River has an estimated audience of 1,598,945 people in United States. 56.1% are female, 43.9% are male, average age 42.9. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Philadelphia Phillies, Philadelphia Flyers, New Jersey Devils, Philadelphia Eagles, Philadelphia 76ers.

The average Delaware River fan in United States is 42.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Philadelphia Phillies, Philadelphia Flyers, New Jersey Devils, with strongest over-indexing on Philadelphia Phillies (9.04× the country average). Demographically, the Delaware River audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Delaware River fans

Demographic split for Delaware River audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.9
Estimated audience size1,598,945

Audience persona

The typical Delaware River fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Philadelphia Phillies.

Top regions in United States

Top regions ranked by reach for Delaware River in United States
RegionReachAffinity
Pennsylvania262,3564.87×
New Jersey236,0275.8×
New York200,2372.24×
California87,0130.49×
Texas64,4590.47×
Florida60,4770.56×
Virginia42,2371.08×
Delaware37,5198.5×
Maryland34,3321.25×
Ohio30,7350.62×
Massachusetts29,8670.95×
North Carolina29,5780.61×
Georgia28,9750.59×
Illinois26,3130.49×
Michigan20,7910.5×
Washington20,4240.64×
Connecticut18,9781.18×
Indiana17,4310.6×
Tennessee17,1030.53×
Arizona16,4370.5×
Colorado14,8480.59×
Missouri13,5430.53×
South Carolina12,7360.53×
Wisconsin11,7400.49×
Minnesota11,2960.49×
Kentucky10,3780.52×
Louisiana9,9880.48×
Oregon9,8500.54×
Kansas9,5500.76×
Oklahoma8,6380.49×
Utah8,6200.6×
Alabama8,1220.36×
Washington, District of Columbia7,8421.63×
Arkansas6,3090.48×
Nevada6,2250.4×
Iowa5,6080.43×
New Hampshire5,4450.86×
West Virginia5,0100.67×
Maine4,7460.83×
New Mexico4,4490.55×
Idaho4,3310.54×
Nebraska4,3000.54×
Mississippi4,2610.32×
Rhode Island4,0710.8×
Hawaii3,1030.45×
Montana2,7820.63×
Vermont2,7530.98×
Alaska1,8080.53×
South Dakota1,6470.45×
North Dakota1,6040.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delaware River audience
BrandAffinityCategory
Philadelphia Phillies9.04×Sports
Philadelphia Flyers10.17×Sports
New Jersey Devils12×Sports
Philadelphia Eagles3.1×Sports
Philadelphia 76ers2.38×Sports
New England Patriots1.56×Sports
New York Giants2.24×Sports
New York Yankees1.52×Sports
New York Knicks2.02×Sports
New York Rangers3.9×Sports
Bruce Springsteen2.77×Music & Radio
Rail transport1.53×Travel & Leisure
Pub1.58×Food & Beverages
Ottawa Senators5.53×Sports
New York Mets1.97×Sports
Philadelphia Union5.49×Sports
Standup paddleboarding1.61×Sports
Mobile payment1.74×Business & Career
Garden centre1.92×Home & Garden
Lacrosse2.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delaware River audience
TraitClusterScore
Community OrientationOPEN1.41
Career OrientationPOWER1.37
DIY MentalityTHRILL1.29
Quality AwarenessPREMIUM1.24
Family OrientationCONSERVATISM1.23
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Delaware River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Delaware River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Delaware River have in United States?

Delaware River has an estimated audience of 1,598,945 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Delaware River fans?

56.1% of Delaware River fans are female, 43.9% are male, with an average age of 42.9 years.

Which brands do Delaware River fans like most?

Delaware River fans show strongest brand affinity for Philadelphia Phillies (9.04×), Philadelphia Flyers (10.17×), and New Jersey Devils (12×) over the country average.

Where do Delaware River fans live in United States?

Delaware River fans in United States are most concentrated in Pennsylvania (reach 262,356), New Jersey (reach 236,027), and New York (reach 200,237). These three regions account for the largest share of the active audience.

What other brands do Delaware River fans also like?

Beyond Delaware River itself, the audience over-indexes on Philadelphia Flyers (10.17×), New Jersey Devils (12×), Philadelphia Eagles (3.1×), and Philadelphia 76ers (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delaware River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.