Delaware River Audience in United States

Delaware River logo

Delaware River has an estimated audience of 1,598,945 people in United States. 56.1% are female, 43.9% are male, average age 42.9. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, Minnesota, Google Analytics, Sinaloa, Graham Greene (actor).

The average Delaware River fan in United States is 42.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, Minnesota, Google Analytics, with strongest over-indexing on Google Wallet (10.17× the country average). Demographically, the Delaware River audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Delaware River fans

Demographic split for Delaware River audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.9
Estimated audience size1,598,945

Audience persona

The typical Delaware River fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Delaware River in United States
RegionReachAffinity
Pennsylvania262,3564.87×
New Jersey236,0275.8×
New York200,2372.24×
California87,0130.49×
Texas64,4590.47×
Florida60,4770.56×
Virginia42,2371.08×
Delaware37,5198.5×
Maryland34,3321.25×
Ohio30,7350.62×
Massachusetts29,8670.95×
North Carolina29,5780.61×
Georgia28,9750.59×
Illinois26,3130.49×
Michigan20,7910.5×
Washington20,4240.64×
Connecticut18,9781.18×
Indiana17,4310.6×
Tennessee17,1030.53×
Arizona16,4370.5×
Colorado14,8480.59×
Missouri13,5430.53×
South Carolina12,7360.53×
Wisconsin11,7400.49×
Minnesota11,2960.49×
Kentucky10,3780.52×
Louisiana9,9880.48×
Oregon9,8500.54×
Kansas9,5500.76×
Oklahoma8,6380.49×
Utah8,6200.6×
Alabama8,1220.36×
Washington, District of Columbia7,8421.63×
Arkansas6,3090.48×
Nevada6,2250.4×
Iowa5,6080.43×
New Hampshire5,4450.86×
West Virginia5,0100.67×
Maine4,7460.83×
New Mexico4,4490.55×
Idaho4,3310.54×
Nebraska4,3000.54×
Mississippi4,2610.32×
Rhode Island4,0710.8×
Hawaii3,1030.45×
Montana2,7820.63×
Vermont2,7530.98×
Alaska1,8080.53×
South Dakota1,6470.45×
North Dakota1,6040.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delaware River audience
BrandAffinityCategory
Google Wallet10.17×Technology & Electronics
Minnesota1.68×Travel & Leisure
Google Analytics3.9×Internet & Social Media
Sinaloa1.85×Travel & Leisure
Graham Greene (actor)2.24×
CAC 401.74×Business & Career
Nasi goreng12×Food & Beverages
WGN-TV1.53×Movies & TV
Mackenzie Foy1.81×Fashion & Accessoires
Golden Gate5.53×Games
Food qualityFood & Beverages
Rajasthan2.06×Travel & Leisure
Otto Graham2.02×Sports
Bulacan1.61×Travel & Leisure
John Key2.13×Politics & Society
henry louis gates jr2.38×Movies & TV
Summer Days (And Summer Nights!!)1.66×Music & Radio
İznik1.78×Travel & Leisure
JS Kabylie1.97×Sports
cake decorating shop1.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delaware River audience
TraitClusterScore
Community OrientationOPEN1.41
Career OrientationPOWER1.37
DIY MentalityTHRILL1.29
Quality AwarenessPREMIUM1.24
Family OrientationCONSERVATISM1.23
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Delaware River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Delaware River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Delaware River have in United States?

Delaware River has an estimated audience of 1,598,945 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Delaware River fans?

56.1% of Delaware River fans are female, 43.9% are male, with an average age of 42.9 years.

Which brands do Delaware River fans like most?

Delaware River fans show strongest brand affinity for Google Wallet (10.17×), Minnesota (1.68×), and Google Analytics (3.9×) over the country average.

Where do Delaware River fans live in United States?

Delaware River fans in United States are most concentrated in Pennsylvania (reach 262,356), New Jersey (reach 236,027), and New York (reach 200,237). These three regions account for the largest share of the active audience.

What other brands do Delaware River fans also like?

Beyond Delaware River itself, the audience over-indexes on Minnesota (1.68×), Google Analytics (3.9×), Sinaloa (1.85×), and Graham Greene (actor) (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delaware River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.