Rascasse Audience Intelligence

Dexcom Target Market in United States

A data profile of the people who buy, follow and care about Dexcom in United States — modelled from more than twelve digital signal sources. Dexcom has an estimated audience of 1,890,835 people in United States.

#1526among Brand in United States#514in Health

The average Dexcom fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Endocrinology, Diabetes mellitus type 2 awareness, Pharmacy, with strongest over-indexing on Endocrinology (13.54× the country average).

Demographically, the Dexcom audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dexcom fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Endocrinology.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dexcom profile in United States.

Audience size
1.9M
in United States
Gender
58.0%♀
42.0% male
Age
46.7
average years
Country rank
#14896
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dexcom

58.0% are female, 42.0% are male, average age 46.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Dexcom audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.7
Estimated audience size1,890,835
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Dexcom audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4925%
50+40%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Dexcom audience comes from United States.

Worldwide audience distribution share by country for Dexcom
CountryShare
United States58.1%
United Kingdom7.3%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dexcom audience in United States is strongest.

Fig. 05

Top regions by affinity

Dexcom customers by region in United States
#RegionReachAffinity×
01Arizona~90K2.42×
02West Virginia~10K1.34×
03South Dakota~6K1.29×
04Connecticut~20K1.21×
05Kentucky~30K1.18×
06California~200K1.14×
07Louisiana~30K1.12×
08North Dakota~4K1.10×
09Nebraska~10K1.09×
10Tennessee~40K1.06×
11Indiana~40K1.06×
12Oklahoma~20K1.06×
13Ohio~60K1.05×
14New Hampshire~8K1.05×
15Missouri~30K1.04×
16Arkansas~20K1.04×
17North Carolina~60K1.03×
18Wisconsin~30K1.02×
19Iowa~20K1.02×
20Maine~7K1.02×
21Illinois~60K1.01×
22Montana~5K1.00×
23Minnesota~30K0.99×
24Pennsylvania~60K0.98×
25Massachusetts~40K0.98×
26South Carolina~30K0.98×
27Kansas~10K0.98×
28Virginia~40K0.96×
29Florida~100K0.95×
30Vermont~3K0.95×
31Michigan~50K0.94×
32Mississippi~10K0.94×
33Idaho~9K0.94×
34Alabama~20K0.93×
35Georgia~50K0.92×
36Maryland~30K0.91×
37Utah~20K0.91×
38Delaware~5K0.90×
39Oregon~20K0.89×
40New Jersey~40K0.88×
41New York~90K0.87×
42Texas~100K0.86×
43Washington~30K0.86×
44Rhode Island~5K0.84×
45Alaska~3K0.84×
46Colorado~20K0.77×
47New Mexico~7K0.76×
48Hawaii~6K0.75×
49Washington, District of Columbia~4K0.73×
50Nevada~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Dexcom, United States
0.72×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dexcom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dexcom audience
#·InterestCategoryAffinity×
01EndocrinologyHealth13.54×
02Diabetes mellitus type 2 awarenessHealth6.78×
03CholesterolFood & Beverages3.92×
04PharmacyBusiness & Career3.41×
05Sugar substituteFood & Beverages2.87×
06Health insuranceBusiness & Career2.81×
07Life insuranceBusiness & Career2.71×
08Credit (finance)Business & Career2.13×
09GeneticsKids & Family1.83×
10Pizza HutFood & Beverages1.75×
11Dollar GeneralShopping1.73×
12BreakfastFood & Beverages1.73×
13Nonprofit organizationPolitics & Society1.66×
14T-MobileTechnology & Electronics1.63×
15Credit cardsBusiness & Career1.60×
16InsuranceBusiness & Career1.58×
17Mortgage loansBusiness & Career1.57×
18Health careBusiness & Career1.53×
19McDonald'sFood & Beverages1.53×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dexcom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dexcom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Quality AwarenessPREMIUM1.70×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dexcom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.69×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dexcom's target market in United States?

Dexcom's target market in United States covers an estimated 1,890,835 people, concentrated in California and Texas.

02

What is the gender split and age of Dexcom customers?

58.0% of the Dexcom audience are female, 42.0% are male, with an average age of 46.7 years.

03

Which brands do Dexcom fans like most?

Dexcom fans show strongest brand affinity for Endocrinology (13.54×), Diabetes mellitus type 2 awareness (6.78×), and Pharmacy (3.41×) over the country average.

04

Where do Dexcom fans live in United States?

Dexcom fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dexcom fans also like?

Beyond Dexcom itself, the audience over-indexes on Diabetes mellitus type 2 awareness (6.78×), Pharmacy (3.41×), Health insurance (2.81×), and Cholesterol (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Dexcom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dexcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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