Dexcom Audience in United States

Dexcom logo

Dexcom has an estimated audience of 1,863,624 people in United States. 58.0% are female, 42.0% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Layne Staley, UK garage, edureka, Jack White.

The average Dexcom fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Layne Staley, UK garage, with strongest over-indexing on Product design (1.65× the country average). Demographically, the Dexcom audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Dexcom fans

Demographic split for Dexcom audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.7
Estimated audience size1,863,624

Audience persona

The typical Dexcom fan in United States is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Dexcom in United States
RegionReachAffinity
California238,5141.16×
Texas150,1540.94×
Florida106,0180.84×
New York96,2620.92×
Arizona74,5871.96×
Illinois67,2821.08×
Pennsylvania64,9141.03×
North Carolina63,0431.12×
Ohio62,7871.09×
Georgia52,8160.92×
Virginia47,5391.05×
Michigan46,2600.95×
New Jersey42,0500.89×
Indiana39,4541.16×
Tennessee39,3001.05×
Massachusetts37,2731.02×
Washington36,3850.97×
Missouri33,7581.12×
Maryland30,8090.96×
Kentucky29,8431.28×
Wisconsin28,5391.02×
South Carolina27,5200.98×
Minnesota26,4400.99×
Louisiana25,6751.07×
Colorado24,4150.83×
Alabama23,5880.91×
Oklahoma21,2701.03×
Oregon21,1210.99×
Connecticut17,2840.92×
Iowa16,8141.1×
Arkansas16,7311.09×
Utah16,1120.97×
Nevada14,9260.83×
Kansas14,6481×
Mississippi12,4550.81×
West Virginia11,0281.27×
Nebraska10,2361.1×
Idaho8,8820.95×
New Hampshire7,2080.98×
New Mexico6,8880.74×
Maine6,8491.03×
Hawaii5,7690.72×
South Dakota5,1801.2×
Montana4,9680.96×
Rhode Island4,8740.82×
Washington, District of Columbia4,6550.83×
Delaware4,4460.86×
North Dakota4,0121.05×
Vermont3,0250.92×
Alaska2,8860.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dexcom audience
BrandAffinityCategory
Product design1.65×Business & Career
Layne Staley3.67×Music & Radio
UK garage3×Music & Radio
edureka15.06×Business & Career
Jack White1.81×Movies & TV
Cachaça6.74×Food & Beverages
Northrop Grumman1.92×Business & Career
Brunello Cucinelli2.2×Fashion & Accessoires
Embroidery Library4.4×Home & Garden
WKRN-TV1.8×Movies & TV
Overboard (film)2.05×Movies & TV
Artistic inspiration1.52×Arts & Culture
Isometric exercise2.08×Sports
Fast Five1.87×Movies & TV
Elina Svitolina2.02×Sports
Solo climbing1.52×Sports
Certified diabetes educator2.92×Business & Career
Hattiesburg, Mississippi2.15×Travel & Leisure
Lebanese cuisine1.55×Food & Beverages
Brooklyn College2.29×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dexcom audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Family OrientationCONSERVATISM1.44
Career OrientationPOWER1.27
Need for SecurityCONSERVATISM1.27
Price SensitivityPREMIUM1.18
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Dexcom
CountryShare
United States58.4%
United Kingdom7.1%
Germany6.8%

See Dexcom audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Dexcom have in United States?

Dexcom has an estimated audience of 1,863,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Dexcom fans?

58.0% of Dexcom fans are female, 42.0% are male, with an average age of 46.7 years.

Which brands do Dexcom fans like most?

Dexcom fans show strongest brand affinity for Product design (1.65×), Layne Staley (3.67×), and UK garage (3×) over the country average.

Where do Dexcom fans live in United States?

Dexcom fans in United States are most concentrated in California (reach 238,514), Texas (reach 150,154), and Florida (reach 106,018). These three regions account for the largest share of the active audience.

What other brands do Dexcom fans also like?

Beyond Dexcom itself, the audience over-indexes on Layne Staley (3.67×), UK garage (3×), edureka (15.06×), and Jack White (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dexcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.