Rascasse Audience Intelligence

D.G. Yuengling & Son Target Market in United States

A data profile of the people who buy, follow and care about D.G. Yuengling & Son in United States — modelled from more than twelve digital signal sources. D.G. Yuengling & Son has an estimated audience of 405,999 people in United States.

#43among Beer in United States#4276among Brand in United States#2177in Food & Beverages

The average D.G. Yuengling & Son fan in United States is 40.1 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, New Jersey.

Top brand affinities include Sunoco, Onitsuka Tiger, America First Credit Union, with strongest over-indexing on Sunoco (11.45× the country average).

Demographically, the D.G. Yuengling & Son audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical D.G. Yuengling & Son fan in United States is more male, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunoco.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D.G. Yuengling & Son profile in United States.

Audience size
406K
in United States
Gender
30.7%♀
69.3% male
Age
40.1
average years
Country rank
#41280
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of D.G. Yuengling & Son

30.7% are female, 69.3% are male, average age 40.1.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for D.G. Yuengling & Son audience in United States
MetricValue
Female30.7%
Male69.3%
Average age40.1
Estimated audience size405,999
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the D.G. Yuengling & Son audience in United States
Age bracketShare%
16-195%
20-2924%
30-3933%
40-4929%
50+8%
Fig. 04

Worldwide distribution

99.3%

of the worldwide D.G. Yuengling & Son audience comes from United States.

Worldwide audience distribution share by country for D.G. Yuengling & Son
CountryShare
United States99.3%
Canada0.2%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D.G. Yuengling & Son audience in United States is strongest.

Fig. 05

Top regions by affinity

D.G. Yuengling & Son customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K11.69×
02Delaware~4K3.43×
03New Jersey~20K2.12×
04Florida~60K2.11×
05Wisconsin~10K1.88×
06Maryland~10K1.67×
07Iowa~4K1.27×
08West Virginia~2K1.13×
09Michigan~10K1.07×
10Washington, District of Columbia~1K1.01×
11Alaska<1K0.97×
12Vermont<1K0.97×
13North Dakota<1K0.96×
14South Dakota<1K0.95×
15Maine~1K0.94×
16Montana~1K0.94×
17Hawaii~2K0.93×
18New Hampshire~1K0.93×
19Rhode Island~1K0.93×
20Idaho~2K0.92×
21Virginia~9K0.91×
22Nebraska~2K0.91×
23New Mexico~2K0.91×
24Mississippi~3K0.90×
25Connecticut~4K0.89×
26Arkansas~3K0.88×
27Kansas~3K0.88×
28Utah~3K0.87×
29Illinois~10K0.86×
30Oklahoma~4K0.85×
31Nevada~3K0.85×
32Louisiana~4K0.84×
33Oregon~4K0.84×
34New York~20K0.83×
35Kentucky~4K0.83×
36Missouri~5K0.82×
37Indiana~6K0.81×
38South Carolina~5K0.81×
39Alabama~5K0.81×
40Minnesota~5K0.80×
41Tennessee~6K0.76×
42Ohio~9K0.75×
43Washington~6K0.75×
44Colorado~5K0.75×
45Arizona~6K0.73×
46Massachusetts~6K0.73×
47North Carolina~9K0.70×
48Georgia~8K0.66×
49Texas~20K0.52×
50California~20K0.45×
Fig. 06

Affinity by region

Affinity by region — D.G. Yuengling & Son, United States
0.45×1.00×11.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D.G. Yuengling & Son audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D.G. Yuengling & Son audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports22.39×
02Onitsuka TigerFashion & Accessoires17.91×
03America First Credit UnionBusiness & Career17.91×
04BeatboxingMusic & Radio12.81×
05SunocoCars & Mobility11.45×
06Suncoast Credit UnionBusiness & Career10.40×
07SlickdealsShopping10.18×
08Safelite AutoGlassCars & Mobility9.35×
09Philadelphia PhilliesSports6.45×
10World SeriesSports6.43×
11Western UnionBusiness & Career5.89×
12Weather forecastingHome & Garden4.92×
13Staples (Canada)Business & Career3.67×
14FedExBusiness & Career3.65×
15Facebook MessengerInternet & Social Media3.37×
16Papa John's PizzaFood & Beverages2.99×
17Mortgage loansBusiness & Career2.69×
18SubwayFood & Beverages2.33×
19Pizza HutFood & Beverages2.32×
20McDonald'sFood & Beverages2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D.G. Yuengling & Son audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by D.G. Yuengling & Son audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
PatriotismCONSERVATISM1.76×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by D.G. Yuengling & Son audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
MindfulnessBALANCE0.66×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is D.G. Yuengling & Son's target market in United States?

D.G. Yuengling & Son's target market in United States covers an estimated 405,999 people, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of D.G. Yuengling & Son customers?

30.7% of the D.G. Yuengling & Son audience are female, 69.3% are male, with an average age of 40.1 years.

03

Which brands do D.G. Yuengling & Son fans like most?

D.G. Yuengling & Son fans show strongest brand affinity for Sunoco (11.45×), Onitsuka Tiger (17.91×), and America First Credit Union (17.91×) over the country average.

04

Where do D.G. Yuengling & Son fans live in United States?

D.G. Yuengling & Son fans in United States are most concentrated in Pennsylvania (reach ~200K), Florida (reach ~60K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do D.G. Yuengling & Son fans also like?

Beyond D.G. Yuengling & Son itself, the audience over-indexes on Onitsuka Tiger (17.91×), America First Credit Union (17.91×), Maryland Terrapins men's basketball (22.39×), and Slickdeals (10.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for D.G. Yuengling & Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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