D.G. Yuengling & Son Audience in United States

D.G. Yuengling & Son logo

D.G. Yuengling & Son has an estimated audience of 404,386 people in United States. 30.7% are female, 69.3% are male, average age 40.1. Top regions: Pennsylvania, Florida, New Jersey. Top brand affinities: Israel, Alaska, Minnesota, Jeep Grand Cherokee (WJ), Sinaloa.

The average D.G. Yuengling & Son fan in United States is 40.1 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, New Jersey. Top brand affinities include Israel, Alaska, Minnesota, with strongest over-indexing on Israel (4.75× the country average). Demographically, the D.G. Yuengling & Son audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of D.G. Yuengling & Son fans

Demographic split for D.G. Yuengling & Son audience in United States
MetricValue
Female30.7%
Male69.3%
Average age40.1
Estimated audience size404,386

Audience persona

The typical D.G. Yuengling & Son fan in United States is more male, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for D.G. Yuengling & Son in United States
RegionReachAffinity
Pennsylvania168,16712.35×
Florida68,2622.49×
New Jersey28,5942.78×
New York19,0670.84×
Illinois17,6491.31×
Texas15,4370.44×
Maryland12,0501.73×
Ohio8,3410.67×
California8,0810.18×
Virginia7,9570.81×
North Carolina6,8640.56×
Missouri6,6991.03×
Michigan5,9920.57×
Delaware5,1204.59×
Indiana4,8280.65×
Tennessee4,7990.59×
Wisconsin4,5980.76×
Georgia4,5820.37×
Massachusetts4,3670.55×
South Carolina4,1930.69×
Kansas3,7131.17×
Connecticut3,2380.8×
Colorado3,0780.48×
Minnesota2,7010.47×
Oklahoma2,6970.6×
Kentucky2,6020.51×
Arizona2,5830.31×
West Virginia2,3621.25×
Alabama2,3170.41×
Iowa2,2910.69×
Louisiana2,1650.42×
Washington1,8010.22×
Nevada1,4870.38×
Arkansas1,4060.42×
Washington, District of Columbia1,2931.06×
Nebraska1,2570.62×
New Hampshire1,2420.78×
Mississippi9740.29×
Oregon8730.19×
Maine8390.58×
Alaska6020.7×
Rhode Island6000.47×
Hawaii5760.33×
Montana5680.51×
Idaho5570.27×
Utah5520.15×
New Mexico5240.26×
South Dakota5180.55×
Vermont5110.72×
North Dakota5040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for D.G. Yuengling & Son audience
BrandAffinityCategory
Israel4.75×Travel & Leisure
Alaska2.38×Travel & Leisure
Minnesota2.29×Travel & Leisure
Jeep Grand Cherokee (WJ)7.85×Cars & Mobility
Sinaloa3.89×Travel & Leisure
Keeper (password manager)6.3×Technology & Electronics
Kevin Carroll23.02×Movies & TV
Google Wallet6.31×Technology & Electronics
Who Wants to Be a Millionaire?7.25×Movies & TV
Nebraska1.71×Travel & Leisure
Google Analytics2.92×Internet & Social Media
Jeep Wagoneer3.22×Cars & Mobility
Staycation1.78×Home & Garden
Centurion (film)5.84×Movies & TV
JDSU1.54×Business & Career
jordy nelson7.62×Sports
Kielbasa8×Food & Beverages
Home staging2.43×Home & Garden
Wikia1.52×Internet & Social Media
Noodle (Gorillaz)1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by D.G. Yuengling & Son audience
TraitClusterScore
Quality AwarenessPREMIUM1.25
Social Media UsageJOY1.2
IndividualismJOY1.13
ExtroversionTHRILL1.12
DIY MentalityTHRILL1.11
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for D.G. Yuengling & Son
CountryShare
United States99.3%
Canada0.2%
Japan0.1%

See D.G. Yuengling & Son audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does D.G. Yuengling & Son have in United States?

D.G. Yuengling & Son has an estimated audience of 404,386 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of D.G. Yuengling & Son fans?

30.7% of D.G. Yuengling & Son fans are female, 69.3% are male, with an average age of 40.1 years.

Which brands do D.G. Yuengling & Son fans like most?

D.G. Yuengling & Son fans show strongest brand affinity for Israel (4.75×), Alaska (2.38×), and Minnesota (2.29×) over the country average.

Where do D.G. Yuengling & Son fans live in United States?

D.G. Yuengling & Son fans in United States are most concentrated in Pennsylvania (reach 168,167), Florida (reach 68,262), and New Jersey (reach 28,594). These three regions account for the largest share of the active audience.

What other brands do D.G. Yuengling & Son fans also like?

Beyond D.G. Yuengling & Son itself, the audience over-indexes on Alaska (2.38×), Minnesota (2.29×), Jeep Grand Cherokee (WJ) (7.85×), and Sinaloa (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for D.G. Yuengling & Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.