Diablo Audience in United States

Diablo has an estimated audience of 1,228,066 people in United States. 73.8% are female, 26.2% are male, average age 44.6. Top regions: California, Texas, Georgia. Top brand affinities: Jean Paul Gaultier, Burger King, American Airlines, Starbucks, Discount Tire.

The average Diablo fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Jean Paul Gaultier, Burger King, American Airlines, with strongest over-indexing on Jean Paul Gaultier (9.65× the country average). Demographically, the Diablo audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Diablo fans

Demographic split for Diablo audience in United States
MetricValue
Female73.8%
Male26.2%
Average age44.6
Estimated audience size1,228,066

Audience persona

The typical Diablo fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Diablo in United States
RegionReachAffinity
California127,3530.94×
Texas93,8090.89×
Georgia82,7402.19×
Florida68,0110.82×
New York59,9970.87×
Pennsylvania38,6390.93×
Illinois38,1800.93×
North Carolina37,5601.02×
South Carolina36,9612×
Ohio35,3500.93×
Michigan31,9861×
Washington31,4891.28×
Virginia29,1800.98×
Tennessee26,0281.06×
New Jersey25,8840.83×
Massachusetts24,9191.03×
Arizona21,7740.87×
Indiana21,2410.95×
Wisconsin19,8101.07×
Missouri19,4850.98×
Maryland18,9030.9×
Minnesota18,8661.07×
Colorado17,5200.91×
Arkansas15,8581.57×
Oregon15,0101.07×
Alabama14,1190.82×
Kentucky14,0340.91×
Louisiana13,3330.84×
Oklahoma12,7000.93×
Connecticut11,6540.95×
Utah10,7560.98×
Iowa10,7481.06×
Nevada10,6780.9×
Kansas8,8670.92×
Mississippi7,9870.79×
Idaho6,2241.01×
Nebraska5,9000.96×
New Hampshire5,2521.09×
Maine5,2501.19×
West Virginia4,9510.87×
New Mexico4,2280.69×
Hawaii3,9270.74×
Rhode Island3,5710.91×
Montana3,2920.97×
Delaware2,9670.88×
Washington, District of Columbia2,9510.8×
South Dakota2,5790.91×
Alaska2,4680.94×
Vermont2,4541.14×
North Dakota2,2830.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diablo audience
BrandAffinityCategory
Jean Paul Gaultier9.65×Fashion & Accessoires
Burger King1.81×Food & Beverages
American Airlines1.52×Travel & Leisure
Starbucks1.52×Food & Beverages
Discount Tire2.08×Shopping
Renewable energy1.85×Business & Career
Solar energy1.54×Home & Garden
Oklahoma City Thunder1.56×Sports
Sustainable energy1.77×Home & Garden
Public transport1.6×Cars & Mobility
Home insurance1.64×Business & Career
Tesla Motors1.54×Cars & Mobility
Efficient energy use1.76×Technology & Electronics
Solar power1.58×Home & Garden
Harley-Davidson1.59×Cars & Mobility
Lawn mower1.53×Home & Garden
Photovoltaic system2.65×Home & Garden
Call of Duty1.53×Games
Las Vegas Raiders1.55×Sports
Automobile repair shop1.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diablo audience
TraitClusterScore
SustainabilityBALANCE1.35
Pet OwnershipJOY1.32
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.29
Risk AppetiteTHRILL1.27
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Diablo
CountryShare
United States21.6%
Germany18.0%
Mexico8.7%

See Diablo audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Diablo have in United States?

Diablo has an estimated audience of 1,228,066 people in United States, concentrated in California and Texas.

What is the gender split and age of Diablo fans?

73.8% of Diablo fans are female, 26.2% are male, with an average age of 44.6 years.

Which brands do Diablo fans like most?

Diablo fans show strongest brand affinity for Jean Paul Gaultier (9.65×), Burger King (1.81×), and American Airlines (1.52×) over the country average.

Where do Diablo fans live in United States?

Diablo fans in United States are most concentrated in California (reach 127,353), Texas (reach 93,809), and Georgia (reach 82,740). These three regions account for the largest share of the active audience.

What other brands do Diablo fans also like?

Beyond Diablo itself, the audience over-indexes on Burger King (1.81×), American Airlines (1.52×), Starbucks (1.52×), and Discount Tire (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diablo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.