Dimple Audience in United States

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Dimple has an estimated audience of 587,654 people in United States. 79.9% are female, 20.1% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Whataburger, Bank account, Mortgage insurance, The Finder (U.S. TV series).

The average Dimple fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Whataburger, Bank account, with strongest over-indexing on Dog breed (1.64× the country average). Demographically, the Dimple audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Dimple fans

Demographic split for Dimple audience in United States
MetricValue
Female79.9%
Male20.1%
Average age33.4
Estimated audience size587,654

Audience persona

The typical Dimple fan in United States is more female, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Dimple in United States
RegionReachAffinity
California89,7001.39×
Texas65,6871.3×
Florida47,0371.18×
New York40,5301.23×
Georgia21,7501.2×
Illinois21,7101.11×
North Carolina19,8591.12×
Pennsylvania19,7561×
New Jersey17,5871.18×
Ohio17,0320.94×
Michigan15,9291.04×
Virginia15,5271.08×
Maryland13,8291.37×
Washington13,2081.12×
Arizona12,7701.06×
Massachusetts12,0871.04×
Tennessee11,7290.99×
Indiana10,9011.02×
Louisiana8,7141.15×
Alabama8,5941.05×
Missouri8,5320.9×
South Carolina8,4940.96×
Minnesota7,8380.93×
Wisconsin7,7520.88×
Kentucky7,7151.05×
Colorado7,2000.78×
Oklahoma7,1881.1×
Oregon6,6690.99×
Connecticut6,2081.05×
Nevada6,1651.08×
Mississippi5,5131.14×
Utah4,9530.94×
Arkansas4,9151.02×
Kansas4,6781.01×
Iowa4,6730.97×
Hawaii2,9311.16×
Nebraska2,6680.91×
Idaho2,5350.86×
New Mexico2,4030.82×
West Virginia2,3840.87×
Delaware1,8591.15×
New Hampshire1,8450.8×
Washington, District of Columbia1,7961.02×
Maine1,7100.81×
Rhode Island1,6480.88×
Alaska1,1610.92×
Montana1,1100.68×
North Dakota9530.79×
South Dakota9510.7×
Vermont6910.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dimple audience
BrandAffinityCategory
Dog breed1.64×Pets & Animals
Whataburger1.6×Food & Beverages
Bank account2×Business & Career
Mortgage insurance1.63×Business & Career
The Finder (U.S. TV series)7.41×Movies & TV
Cachorro1.69×Pets & Animals
Picnic1.93×Kids & Family
Julius Caesar (play)1.73×
English literature1.57×Literature
Tierra caliente1.59×Travel & Leisure
Parma2.08×Travel & Leisure
International University of Business Agriculture and Technology1.65×Business & Career
Cacique1.63×Food & Beverages
Cacique1.56×Food & Beverages
Príncipe1.6×Travel & Leisure
Brookside1.83×Movies & TV
Gary Clark, Jr.1.81×Music & Radio
Cachorros1.7×Pets & Animals
E-box1.67×Health
Chachapoyas, Peru1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dimple audience
TraitClusterScore
Community OrientationOPEN1.88
Family OrientationCONSERVATISM1.85
Career OrientationPOWER1.46
Price SensitivityPREMIUM1.38
Risk AppetiteTHRILL1.35
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Dimple
CountryShare
United States34.9%
United Kingdom11.6%
Japan8.4%

See Dimple audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Dimple have in United States?

Dimple has an estimated audience of 587,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Dimple fans?

79.9% of Dimple fans are female, 20.1% are male, with an average age of 33.4 years.

Which brands do Dimple fans like most?

Dimple fans show strongest brand affinity for Dog breed (1.64×), Whataburger (1.6×), and Bank account (2×) over the country average.

Where do Dimple fans live in United States?

Dimple fans in United States are most concentrated in California (reach 89,700), Texas (reach 65,687), and Florida (reach 47,037). These three regions account for the largest share of the active audience.

What other brands do Dimple fans also like?

Beyond Dimple itself, the audience over-indexes on Whataburger (1.6×), Bank account (2×), Mortgage insurance (1.63×), and The Finder (U.S. TV series) (7.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dimple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.