Rascasse Audience Intelligence

Dimple Target Market in United States

A data profile of the people who buy, follow and care about Dimple in United States — modelled from more than twelve digital signal sources. Dimple has an estimated audience of 593,935 people in United States.

#45among Spirits in United States#3419among Brand in United States#1788in Food & Beverages

The average Dimple fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Charitable organization, with strongest over-indexing on Microwave oven (3.23× the country average).

Demographically, the Dimple audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dimple fan in United States is more female, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dimple profile in United States.

Audience size
594K
in United States
Gender
79.9%♀
20.1% male
Age
33.4
average years
Country rank
#33021
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dimple

79.9% are female, 20.1% are male, average age 33.4.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for Dimple audience in United States
MetricValue
Female79.9%
Male20.1%
Average age33.4
Estimated audience size593,935
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Dimple audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Dimple audience comes from United States.

Worldwide audience distribution share by country for Dimple
CountryShare
United States32.6%
United Kingdom10.7%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dimple audience in United States is strongest.

Fig. 05

Top regions by affinity

Dimple customers by region in United States
#RegionReachAffinity×
01California~90K1.45×
02Texas~60K1.28×
03Maryland~10K1.28×
04Georgia~20K1.21×
05Louisiana~9K1.16×
06Mississippi~6K1.16×
07Hawaii~3K1.15×
08North Carolina~20K1.14×
09New Jersey~20K1.14×
10Delaware~2K1.14×
11New York~40K1.13×
12Florida~40K1.10×
13Virginia~20K1.08×
14Oklahoma~7K1.08×
15Washington~10K1.06×
16Nevada~6K1.06×
17Illinois~20K1.05×
18Alabama~9K1.05×
19Kentucky~8K1.04×
20Arizona~10K1.02×
21Indiana~10K1.02×
22Connecticut~6K1.02×
23Massachusetts~10K1.01×
24Arkansas~5K1.01×
25Kansas~5K1.01×
26Alaska~1K1.01×
27Pennsylvania~20K1.00×
28Michigan~20K0.98×
29Nebraska~3K0.98×
30South Carolina~9K0.97×
31Utah~5K0.97×
32Iowa~5K0.97×
33Washington, District of Columbia~2K0.97×
34Tennessee~10K0.96×
35Oregon~6K0.95×
36Ohio~20K0.93×
37Rhode Island~2K0.93×
38Missouri~9K0.92×
39West Virginia~3K0.92×
40Minnesota~8K0.91×
41North Dakota~1K0.91×
42Idaho~3K0.90×
43South Dakota~1K0.89×
44New Mexico~3K0.88×
45Wisconsin~8K0.86×
46Maine~2K0.84×
47New Hampshire~2K0.83×
48Vermont<1K0.81×
49Montana~1K0.77×
50Colorado~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Dimple, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dimple audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dimple audience
#·InterestCategoryAffinity×
01Ligue 1Sports6.23×
02Baking powderFood & Beverages4.47×
03Mineral waterFood & Beverages3.65×
04Non-alcoholic beverageFood & Beverages3.63×
05Microwave ovenHome & Garden3.23×
06Charitable organizationPolitics & Society2.47×
07Anne HathawayMovies & TV2.30×
08Britney SpearsMusic & Radio2.26×
09Children's clothingFashion & Accessoires2.04×
10PharmacyBusiness & Career1.99×
11Career developmentBusiness & Career1.96×
12Rail transportTravel & Leisure1.95×
13United Parcel ServiceBusiness & Career1.82×
14Discount storesShopping1.70×
15Hardware storeHome & Garden1.69×
16ZooKids & Family1.68×
17Veterinary medicineBusiness & Career1.60×
18MassageHealth1.60×
19Nonprofit organizationPolitics & Society1.58×
20TraditionPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dimple audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dimple audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.47×
Career OrientationPOWER2.03×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dimple audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Early Adopter MentalityPOWER0.81×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dimple's target market in United States?

Dimple's target market in United States covers an estimated 593,935 people, concentrated in California and Texas.

02

What is the gender split and age of Dimple customers?

79.9% of the Dimple audience are female, 20.1% are male, with an average age of 33.4 years.

03

Which brands do Dimple fans like most?

Dimple fans show strongest brand affinity for Microwave oven (3.23×), Non-alcoholic beverage (3.63×), and Charitable organization (2.47×) over the country average.

04

Where do Dimple fans live in United States?

Dimple fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dimple fans also like?

Beyond Dimple itself, the audience over-indexes on Non-alcoholic beverage (3.63×), Charitable organization (2.47×), Mineral water (3.65×), and Britney Spears (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Dimple audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dimple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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