Rascasse Audience Intelligence

Dip (food) Audience in United States

A data profile of the people who buy, follow and care about Dip (food) in United States — modelled from more than twelve digital signal sources. Dip (food) has an estimated audience of 3,481,387 people in United States.

#62among Dish in United States#4674among Topic in United States#583in Food & Beverages

The average Dip (food) fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Subway, McDonald's, with strongest over-indexing on Pizza Hut (2.93× the country average).

Demographically, the Dip (food) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dip (food) fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dip (food) profile in United States.

Audience size
3.5M
in United States
Gender
68.8%♀
31.2% male
Age
38.9
average years
Country rank
#9063
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dip (food) fans

68.8% are female, 31.2% are male, average age 38.9.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Dip (food) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.9
Estimated audience size3,481,387
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Dip (food) audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Dip (food) audience comes from United States.

Worldwide audience distribution share by country for Dip (food)
CountryShare
United States39.7%
Taiwan9.1%
Thailand6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dip (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dip (food) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.64×
02New York~300K1.35×
03Pennsylvania~200K1.29×
04California~500K1.18×
05New Jersey~100K1.18×
06Mississippi~30K1.13×
07Alabama~50K1.10×
08Louisiana~50K1.07×
09Kentucky~50K1.07×
10Texas~300K1.06×
11South Carolina~60K1.06×
12Illinois~100K1.05×
13Georgia~100K1.05×
14Nebraska~20K1.05×
15Arkansas~30K1.04×
16Iowa~30K1.03×
17Delaware~10K1.03×
18North Carolina~100K1.02×
19Florida~200K1.01×
20Ohio~100K1.01×
21Kansas~30K1.01×
22Indiana~60K1.00×
23Maryland~60K1.00×
24Virginia~80K0.99×
25Massachusetts~70K0.99×
26Oregon~40K0.99×
27West Virginia~20K0.99×
28Wisconsin~50K0.98×
29Oklahoma~40K0.98×
30Missouri~50K0.97×
31Connecticut~30K0.97×
32Hawaii~10K0.97×
33Alaska~7K0.97×
34North Dakota~7K0.97×
35Tennessee~70K0.96×
36Washington~70K0.95×
37Maine~10K0.93×
38South Dakota~8K0.93×
39Minnesota~50K0.92×
40Utah~30K0.92×
41New Hampshire~10K0.91×
42Rhode Island~10K0.91×
43Washington, District of Columbia~9K0.91×
44Arizona~60K0.90×
45New Mexico~20K0.89×
46Montana~9K0.89×
47Vermont~5K0.88×
48Michigan~80K0.87×
49Nevada~30K0.83×
50Colorado~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Dip (food), United States
0.80×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dip (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dip (food) audience
#·InterestCategoryAffinity×
01Naked WinesFood & Beverages6.63×
02BevMo!Shopping6.51×
03King SoopersShopping5.05×
04Fred MeyerShopping4.25×
05Potato chipFood & Beverages3.33×
06SausageFood & Beverages3.13×
07Pizza HutFood & Beverages2.93×
08SubwayFood & Beverages2.16×
09Domino's PizzaFood & Beverages2.15×
10PublixShopping2.03×
11Organic foodFood & Beverages2.00×
12KrogerFood & Beverages1.94×
13BreakfastFood & Beverages1.87×
14McDonald'sFood & Beverages1.86×
15Panda ExpressFood & Beverages1.82×
16Snack foodFood & Beverages1.80×
17LunchFood & Beverages1.79×
18Texas RoadhouseFood & Beverages1.71×
19StarbucksFood & Beverages1.64×
20Dollar GeneralShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dip (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dip (food) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Healthy LifestyleBALANCE1.63×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dip (food) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dip (food) have in United States?

Dip (food) has an estimated audience of 3,481,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dip (food) fans?

68.8% of Dip (food) fans are female, 31.2% are male, with an average age of 38.9 years.

03

Which brands do Dip (food) fans like most?

Dip (food) fans show strongest brand affinity for Pizza Hut (2.93×), Subway (2.16×), and McDonald's (1.86×) over the country average.

04

Where do Dip (food) fans live in United States?

Dip (food) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dip (food) fans also like?

Beyond Dip (food) itself, the audience over-indexes on Subway (2.16×), McDonald's (1.86×), Organic food (2×), and Domino's Pizza (2.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dip (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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