Dip (food) Audience in United States

Dip (food) has an estimated audience of 3,481,387 people in United States. 68.8% are female, 31.2% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, Capital One.

The average Dip (food) fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dip (food) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Dip (food) fans

Demographic split for Dip (food) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.9
Estimated audience size3,481,387

Audience persona

The typical Dip (food) fan in United States is more female, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dip (food) in United States
RegionReachAffinity
California436,0521.14×
Texas329,5311.1×
New York267,5871.38×
Florida251,4321.07×
Pennsylvania134,1821.14×
New Jersey125,4001.42×
Illinois121,7681.05×
Georgia117,9081.1×
North Carolina109,6571.05×
Ohio106,9181×
Virginia90,3611.07×
Michigan86,3360.95×
Massachusetts72,3241.05×
Tennessee69,1510.99×
Washington67,0700.96×
Indiana63,9201.01×
Maryland59,9381×
Arizona59,0730.83×
South Carolina57,3661.1×
Alabama56,5631.16×
Missouri53,6510.96×
Wisconsin49,6180.95×
Louisiana48,5781.08×
Oregon46,7641.17×
Kentucky45,9931.05×
Minnesota43,6820.88×
Colorado42,2420.77×
Connecticut35,0831×
Mississippi34,6261.21×
Oklahoma34,3730.89×
Nevada33,2530.99×
Arkansas31,2811.09×
Iowa29,6751.03×
Idaho28,6261.64×
Kansas27,7411.01×
Utah27,4950.88×
Nebraska17,6121.01×
Hawaii17,3161.16×
West Virginia14,4800.89×
New Mexico13,5160.77×
Washington, District of Columbia11,1741.07×
New Hampshire10,8710.79×
Maine10,4050.83×
Rhode Island8,9610.81×
Delaware8,4070.88×
South Dakota6,8620.85×
North Dakota6,4120.9×
Montana6,3920.66×
Alaska6,0480.81×
Vermont4,6170.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dip (food) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
Capital One5.23×Business & Career
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Google Maps4.68×Internet & Social Media
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Indeed.com4.34×Business & Career
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dip (food) audience
TraitClusterScore
Healthy LifestyleBALANCE1.91
IndulgenceJOY1.48
Career OrientationPOWER1.38
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.22
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Dip (food)
CountryShare
United States39.9%
Taiwan9.2%
Thailand6.6%

See Dip (food) audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Dip (food) have in United States?

Dip (food) has an estimated audience of 3,481,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Dip (food) fans?

68.8% of Dip (food) fans are female, 31.2% are male, with an average age of 38.9 years.

Which brands do Dip (food) fans like most?

Dip (food) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Dip (food) fans live in United States?

Dip (food) fans in United States are most concentrated in California (reach 436,052), Texas (reach 329,531), and New York (reach 267,587). These three regions account for the largest share of the active audience.

What other brands do Dip (food) fans also like?

Beyond Dip (food) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and Capital One (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dip (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.