Discharge Audience in United States
Discharge has an estimated audience of 889,589 people in United States. 67.5% are female, 32.5% are male, average age 43.3. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, headspace, Grace Slick.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Discharge audience skews more female with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Discharge fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 43.3 |
| Estimated audience size | 889,589 |
Audience persona
The typical Discharge fan in United States is more female, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 18.61× | Politics & Society |
| Goop | 12.29× | Internet & Social Media |
| headspace | 18.63× | Health |
| Grace Slick | 15.49× | Music & Radio |
| Cherish (group) | 18.52× | Music & Radio |
| Wok | 10.58× | Food & Beverages |
| Google Home | 10.22× | Technology & Electronics |
| Guitarist (magazine) | 15.84× | Music & Radio |
| Hibachi | 9.34× | Food & Beverages |
| Grinch | 4.55× | Movies & TV |
| Fairy godmother | 8.34× | Literature |
| Kikar HaShabbat | 17.9× | News |
| Vocal harmony | 4.87× | Music & Radio |
| El Paso County, Colorado | 13.08× | Travel & Leisure |
| Ira Glass | 17.52× | Music & Radio |
| La Jolla | 9.14× | Travel & Leisure |
| TV Fanatic | 10.35× | Movies & TV |
| Cryptic crossword | 14.99× | Technology & Electronics |
| Hardik Pandya | 13.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.39 |
| Career Orientation | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| India | 14.6% |
| Japan | 8.0% |
See Discharge audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Discharge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.