Rascasse Audience Intelligence

Disney's Grand Floridian Resort & Spa Target Market in United States

A data profile of the people who buy, follow and care about Disney's Grand Floridian Resort & Spa in United States — modelled from more than twelve digital signal sources. Disney's Grand Floridian Resort & Spa has an estimated audience of 779,058 people in United States.

#52among Hotel in United States#2884among Brand in United States#2133in Travel & Leisure

The average Disney's Grand Floridian Resort & Spa fan in United States is 43.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Zootopia, Kung Fu Panda, Finding Nemo, with strongest over-indexing on Zootopia (63.03× the country average).

Demographically, the Disney's Grand Floridian Resort & Spa audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney's Grand Floridian Resort & Spa fan in United States is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Zootopia.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney's Grand Floridian Resort & Spa profile in United States.

Audience size
779K
in United States
Gender
71.5%♀
28.5% male
Age
43.3
average years
Country rank
#27943
Brand in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney's Grand Floridian Resort & Spa

71.5% are female, 28.5% are male, average age 43.3.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Disney's Grand Floridian Resort & Spa audience in United States
MetricValue
Female71.5%
Male28.5%
Average age43.3
Estimated audience size779,058
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Disney's Grand Floridian Resort & Spa audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Disney's Grand Floridian Resort & Spa audience comes from United States.

Worldwide audience distribution share by country for Disney's Grand Floridian Resort & Spa
CountryShare
United States94.2%
United Kingdom1.3%
Brazil0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney's Grand Floridian Resort & Spa audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney's Grand Floridian Resort & Spa customers by region in United States
#RegionReachAffinity×
01Florida~200K10.60×
02Georgia~20K1.62×
03New Jersey~10K1.40×
04South Carolina~7K1.36×
05Connecticut~5K1.36×
06Massachusetts~8K1.25×
07Rhode Island~1K1.24×
08New Hampshire~2K1.21×
09Alabama~5K1.14×
10Louisiana~5K1.12×
11Delaware~1K1.12×
12Pennsylvania~10K1.09×
13North Carolina~10K1.05×
14Kentucky~4K1.05×
15New York~20K1.03×
16West Virginia~2K1.02×
17Tennessee~7K1.01×
18Maine~1K1.00×
19Mississippi~3K0.99×
20Ohio~10K0.98×
21Indiana~6K0.95×
22Virginia~8K0.94×
23Vermont<1K0.90×
24Maryland~5K0.89×
25Illinois~10K0.87×
26Alaska<1K0.86×
27North Dakota<1K0.85×
28South Dakota<1K0.84×
29Montana<1K0.81×
30Washington, District of Columbia<1K0.80×
31Michigan~7K0.79×
32Hawaii~1K0.79×
33Arkansas~2K0.77×
34Nebraska~1K0.77×
35Wisconsin~4K0.75×
36Iowa~2K0.75×
37Idaho~1K0.73×
38New Mexico~1K0.71×
39Kansas~2K0.70×
40Missouri~4K0.69×
41Oklahoma~3K0.69×
42Colorado~3K0.65×
43Utah~2K0.65×
44Minnesota~3K0.64×
45Texas~20K0.63×
46Nevada~2K0.63×
47Oregon~2K0.57×
48Arizona~4K0.56×
49Washington~4K0.53×
50California~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Disney's Grand Floridian Resort & Spa, United States
0.50×1.00×10.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney's Grand Floridian Resort & Spa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney's Grand Floridian Resort & Spa audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV63.03×
02Kung Fu PandaMovies & TV37.53×
03Finding NemoMovies & TV24.58×
04Minnie MouseMovies & TV22.29×
05My Little PonyKids & Family17.52×
06MegamindMovies & TV11.57×
07Meet the RobinsonsMovies & TV11.17×
08High-net-worth individualBusiness & Career10.82×
09DumboMovies & TV9.12×
10QVCMovies & TV8.67×
11Disney StoreShopping7.51×
12Weather forecastingHome & Garden5.68×
13FedExBusiness & Career5.06×
14First class travelTravel & Leisure4.63×
15Discount storesShopping3.67×
16Mortgage loansBusiness & Career3.33×
17Shopping mallsShopping3.15×
18PinterestInternet & Social Media2.95×
19AirbnbTravel & Leisure2.53×
20Trader Joe'sShopping2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney's Grand Floridian Resort & Spa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney's Grand Floridian Resort & Spa audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.61×
Quality AwarenessPREMIUM2.04×
Convenience OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney's Grand Floridian Resort & Spa audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney's Grand Floridian Resort & Spa's target market in United States?

Disney's Grand Floridian Resort & Spa's target market in United States covers an estimated 779,058 people, concentrated in Florida and New York.

02

What is the gender split and age of Disney's Grand Floridian Resort & Spa customers?

71.5% of the Disney's Grand Floridian Resort & Spa audience are female, 28.5% are male, with an average age of 43.3 years.

03

Which brands do Disney's Grand Floridian Resort & Spa fans like most?

Disney's Grand Floridian Resort & Spa fans show strongest brand affinity for Zootopia (63.03×), Kung Fu Panda (37.53×), and Finding Nemo (24.58×) over the country average.

04

Where do Disney's Grand Floridian Resort & Spa fans live in United States?

Disney's Grand Floridian Resort & Spa fans in United States are most concentrated in Florida (reach ~200K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Disney's Grand Floridian Resort & Spa fans also like?

Beyond Disney's Grand Floridian Resort & Spa itself, the audience over-indexes on Kung Fu Panda (37.53×), Finding Nemo (24.58×), Minnie Mouse (22.29×), and QVC (8.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's Grand Floridian Resort & Spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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