Rascasse Audience Intelligence

Disney's Pop Century Resort Target Market in United States

A data profile of the people who buy, follow and care about Disney's Pop Century Resort in United States — modelled from more than twelve digital signal sources. Disney's Pop Century Resort has an estimated audience of 606,897 people in United States.

#76among Hotel in United States#3367among Brand in United States#2552in Travel & Leisure

The average Disney's Pop Century Resort fan in United States is 39.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Zootopia, Kung Fu Panda, Finding Nemo, with strongest over-indexing on Zootopia (111.16× the country average).

Demographically, the Disney's Pop Century Resort audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney's Pop Century Resort fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Zootopia.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney's Pop Century Resort profile in United States.

Audience size
607K
in United States
Gender
71.9%♀
28.1% male
Age
39.8
average years
Country rank
#32578
Brand in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney's Pop Century Resort

71.9% are female, 28.1% are male, average age 39.8.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Disney's Pop Century Resort audience in United States
MetricValue
Female71.9%
Male28.1%
Average age39.8
Estimated audience size606,897
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Disney's Pop Century Resort audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Disney's Pop Century Resort audience comes from United States.

Worldwide audience distribution share by country for Disney's Pop Century Resort
CountryShare
United States85.7%
Canada4.5%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney's Pop Century Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney's Pop Century Resort customers by region in United States
#RegionReachAffinity×
01Florida~300K8.08×
02Alabama~20K2.04×
03Louisiana~10K1.76×
04Mississippi~8K1.72×
05South Carolina~10K1.55×
06Kentucky~10K1.54×
07West Virginia~4K1.50×
08Tennessee~20K1.48×
09Georgia~20K1.36×
10North Carolina~20K1.29×
11New Jersey~20K1.29×
12Pennsylvania~20K1.25×
13Maine~2K1.17×
14Indiana~10K1.11×
15Arkansas~5K1.09×
16Wisconsin~8K0.99×
17Delaware~1K0.98×
18New Hampshire~2K0.96×
19Illinois~20K0.95×
20Ohio~20K0.94×
21New York~30K0.90×
22Virginia~10K0.89×
23Missouri~8K0.88×
24Michigan~10K0.87×
25Rhode Island~2K0.87×
26Connecticut~5K0.85×
27North Dakota<1K0.79×
28Vermont<1K0.79×
29Massachusetts~8K0.78×
30Maryland~7K0.78×
31Texas~40K0.76×
32Oklahoma~5K0.76×
33Iowa~3K0.75×
34Nebraska~2K0.73×
35South Dakota<1K0.71×
36Alaska<1K0.71×
37Kansas~3K0.68×
38Minnesota~5K0.66×
39Utah~3K0.65×
40Washington, District of Columbia~1K0.64×
41Hawaii~1K0.62×
42Montana<1K0.62×
43Colorado~5K0.56×
44Idaho~2K0.56×
45New Mexico~2K0.55×
46Nevada~2K0.45×
47Oregon~3K0.44×
48Arizona~5K0.43×
49Washington~5K0.41×
50California~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Disney's Pop Century Resort, United States
0.32×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney's Pop Century Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney's Pop Century Resort audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV111.16×
02Kung Fu PandaMovies & TV66.07×
03Finding NemoMovies & TV33.58×
04My Little PonyKids & Family25.93×
05Minnie MouseMovies & TV23.68×
06MegamindMovies & TV20.00×
07Meet the RobinsonsMovies & TV20.00×
08DumboMovies & TV15.34×
09Wreck-It RalphMovies & TV14.55×
10WALL-EMovies & TV12.26×
11Disney StoreShopping10.83×
12Disneyland ParisTravel & Leisure10.12×
13Magic KingdomGames8.52×
14Holiday InnTravel & Leisure8.46×
15Nick Jr.Movies & TV8.18×
16MonstersMovies & TV8.11×
17Weather forecastingHome & Garden4.88×
18Scooby-DooMovies & TV3.87×
19Theme parksTravel & Leisure2.95×
20PinterestInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney's Pop Century Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney's Pop Century Resort audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Price SensitivityPREMIUM1.51×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney's Pop Century Resort audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Quality AwarenessPREMIUM0.79×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney's Pop Century Resort's target market in United States?

Disney's Pop Century Resort's target market in United States covers an estimated 606,897 people, concentrated in Florida and Texas.

02

What is the gender split and age of Disney's Pop Century Resort customers?

71.9% of the Disney's Pop Century Resort audience are female, 28.1% are male, with an average age of 39.8 years.

03

Which brands do Disney's Pop Century Resort fans like most?

Disney's Pop Century Resort fans show strongest brand affinity for Zootopia (111.16×), Kung Fu Panda (66.07×), and Finding Nemo (33.58×) over the country average.

04

Where do Disney's Pop Century Resort fans live in United States?

Disney's Pop Century Resort fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Disney's Pop Century Resort fans also like?

Beyond Disney's Pop Century Resort itself, the audience over-indexes on Kung Fu Panda (66.07×), Finding Nemo (33.58×), My Little Pony (25.93×), and Minnie Mouse (23.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's Pop Century Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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