Do Nothing Audience in United States
Do Nothing has an estimated audience of 267,350 people in United States. 51.7% are female, 48.3% are male, average age 38.8. Top brand affinities: Hot pot, Planet Fitness, Google Maps, Indeed.com, Shrimp.
Top brand affinities include Hot pot, Planet Fitness, Google Maps, with strongest over-indexing on Hot pot (24.59× the country average). Demographically, the Do Nothing audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Do Nothing fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.8 |
| Estimated audience size | 267,350 |
Audience persona
The typical Do Nothing fan in United States is balanced, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hot pot.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hot pot | 24.59× | Food & Beverages |
| Planet Fitness | 3.87× | Sports |
| Google Maps | 3.75× | Internet & Social Media |
| Indeed.com | 3.6× | Business & Career |
| Shrimp | 6.32× | Food & Beverages |
| Diaper bag | 5.31× | Kids & Family |
| Alan Tudyk | 12.83× | Movies & TV |
| Tuna | 11.19× | Food & Beverages |
| Octopus | 11.84× | Pets & Animals |
| PSV Eindhoven | 25.71× | Sports |
| Circle K | 4.83× | Shopping |
| Wattpad | 7.62× | Internet & Social Media |
| Capital One | 2.7× | Business & Career |
| A&W Restaurants | 13.41× | Food & Beverages |
| Bass guitar | 3.25× | Music & Radio |
| Google News | 3.4× | News |
| Enterprise Rent-A-Car | 3.49× | Cars & Mobility |
| Golf Channel | 3.22× | Sports |
| Bruegger's Bagels | 13.13× | Food & Beverages |
| Metaphysics | 2.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.67 |
| Risk Appetite | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.19 |
| Urban Lifestyle | OPEN | 1.12 |
| Indulgence | JOY | 1.12 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| India | 17.4% |
| Japan | 10.0% |
See Do Nothing audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Do Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.