Do Nothing Audience in United States

Do Nothing logo

Do Nothing has an estimated audience of 267,350 people in United States. 51.7% are female, 48.3% are male, average age 38.8. Top brand affinities: Mathcore, Jaws, Historic site, Nebraska Cornhuskers football, FOX23 News.

Top brand affinities include Mathcore, Jaws, Historic site, with strongest over-indexing on Mathcore (13.41× the country average). Demographically, the Do Nothing audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of Do Nothing fans

Demographic split for Do Nothing audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.8
Estimated audience size267,350

Audience persona

The typical Do Nothing fan in United States is balanced, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Do Nothing audience
BrandAffinityCategory
Mathcore13.41×Music & Radio
Jaws7.09×Movies & TV
Historic site4.22×Arts & Culture
Nebraska Cornhuskers football3.53×Sports
FOX23 News9.07×Movies & TV
Staycation2.6×Home & Garden
Unique Gifts1.75×Shopping
Jesse Plemons2.46×Movies & TV
JDSU2.14×Business & Career
Vocal harmony3.02×Music & Radio
3D printing1.57×Technology & Electronics
La Chat18.82×Music & Radio
Queens College, City University of New York4.14×Business & Career
Grinch2.25×Movies & TV
Home staging2.93×Home & Garden
Urban horticulture1.93×Home & Garden
Charlamagne Tha God5.02×Movies & TV
Goop2.75×Internet & Social Media
Roger Daltrey5.06×Movies & TV
Nipsey Hussle2.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Do Nothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.67
Risk AppetiteTHRILL1.26
Early Adopter MentalityPOWER1.19
Urban LifestyleOPEN1.12
IndulgenceJOY1.12
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Do Nothing
CountryShare
United States36.4%
India17.4%
Japan10.0%

See Do Nothing audiences in other countries

More New wave audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Do Nothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.