Dodgers Nation Audience in United States

Dodgers Nation logo

Dodgers Nation has an estimated audience of 1,217,778 people in United States. 34.9% are female, 65.1% are male, average age 35.2. Top regions: California, Nevada, Arizona. Top brand affinities: Los Angeles Dodgers, Autism Awareness, Diabetes mellitus awareness, Los Angeles Kings, Microblogging.

The average Dodgers Nation fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, Arizona. Top brand affinities include Los Angeles Dodgers, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Los Angeles Dodgers (18.18× the country average). Demographically, the Dodgers Nation audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Video / Board Game

Demographics of Dodgers Nation fans

Demographic split for Dodgers Nation audience in United States
MetricValue
Female34.9%
Male65.1%
Average age35.2
Estimated audience size1,217,778

Audience persona

The typical Dodgers Nation fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Los Angeles Dodgers.

Top regions in United States

Top regions ranked by reach for Dodgers Nation in United States
RegionReachAffinity
California913,3347.45×
Nevada80,6716.85×
Arizona73,8802.97×
Florida51,0110.62×
Texas39,9690.38×
New York37,3960.55×
Hawaii36,8117.03×
New Jersey30,5690.99×
Virginia25,2650.85×
Washington20,3160.83×
Georgia14,4050.38×
Ohio13,9580.37×
Pennsylvania13,8280.34×
Oregon12,7910.92×
Mississippi12,1711.21×
Utah11,9721.1×
Illinois11,8890.29×
Indiana11,2490.51×
Louisiana9,9310.63×
Tennessee9,8230.4×
North Carolina9,6480.26×
New Mexico9,2981.52×
Colorado8,8800.46×
Maryland6,8810.33×
Kentucky6,8560.45×
Iowa6,7380.67×
Idaho6,4411.05×
Montana6,0671.8×
South Carolina5,8290.32×
West Virginia5,4380.96×
Alabama5,2150.31×
Oklahoma4,3540.32×
Delaware4,2961.28×
Michigan4,2290.13×
Missouri4,1250.21×
Arkansas4,0710.41×
Connecticut3,9050.32×
Massachusetts3,6310.15×
Wisconsin3,6050.2×
Washington, District of Columbia3,5270.96×
Minnesota2,0580.12×
Kansas1,7470.18×
South Dakota1,7260.61×
Nebraska1,6210.27×
Alaska1,5340.59×
New Hampshire1,2660.26×
North Dakota1,1860.47×
Wyoming1,1480.64×
Rhode Island1,1290.29×
Maine1,1280.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodgers Nation audience
BrandAffinityCategory
Los Angeles Dodgers18.18×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Los Angeles Kings25.45×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.45×Sports
KTLA13.66×Movies & TV
Calgary Flames20×Sports
Wingstop3.59×Food & Beverages
Buffalo Wild Wings3.89×Food & Beverages
New York Yankees4.46×Sports
Florida Panthers9.66×Sports
Charles, Prince of Wales18.87×Politics & Society
Aaron Judge7.13×Sports
Los Angeles Lakers3.63×Sports
Bachelor of Business Administration26.47×Business & Career
Diaper bag4.46×Kids & Family
Ottawa Senators16.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodgers Nation audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.65
Family OrientationCONSERVATISM1.5
Urban LifestyleOPEN1.16
Early Adopter MentalityPOWER1.13
Luxury OrientationPREMIUM1.13
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Dodgers Nation
CountryShare
United States72.6%
Japan23.3%
Canada1.5%

See Dodgers Nation audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Dodgers Nation have in United States?

Dodgers Nation has an estimated audience of 1,217,778 people in United States, concentrated in California and Nevada.

What is the gender split and age of Dodgers Nation fans?

34.9% of Dodgers Nation fans are female, 65.1% are male, with an average age of 35.2 years.

Which brands do Dodgers Nation fans like most?

Dodgers Nation fans show strongest brand affinity for Los Angeles Dodgers (18.18×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Dodgers Nation fans live in United States?

Dodgers Nation fans in United States are most concentrated in California (reach 913,334), Nevada (reach 80,671), and Arizona (reach 73,880). These three regions account for the largest share of the active audience.

What other brands do Dodgers Nation fans also like?

Beyond Dodgers Nation itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Los Angeles Kings (25.45×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodgers Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.