A data profile of the people who buy, follow and care about Dodgers Nation in United States — modelled from more than twelve digital signal sources. Dodgers Nation has an estimated audience of 1,217,206 people in United States.
The average Dodgers Nation fan in United States is 35.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Nevada, Arizona.
Top brand affinities include Los Angeles Kings, Los Angeles Dodgers, Wingstop, with strongest over-indexing on Los Angeles Kings (31.66× the country average).
Demographically, the Dodgers Nation audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dodgers Nation fan in United States is more male, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Los Angeles Kings.
The key figures that characterise the Dodgers Nation profile in United States.
34.9% are female, 65.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 35.2 |
| Estimated audience size | 1,217,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 11% |
Where the Dodgers Nation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~40K | 7.12× | |
| 02 | California | ~900K | 6.64× | |
| 03 | Nevada | ~70K | 5.96× | |
| 04 | Arizona | ~60K | 2.40× | |
| 05 | Mississippi | ~10K | 1.46× | |
| 06 | Montana | ~5K | 1.37× | |
| 07 | Delaware | ~5K | 1.34× | |
| 08 | New Mexico | ~8K | 1.24× | |
| 09 | Virginia | ~30K | 1.09× | |
| 10 | Washington, District of Columbia | ~4K | 1.08× | |
| 11 | Oregon | ~10K | 1.07× | |
| 12 | Idaho | ~7K | 1.07× | |
| 13 | Utah | ~10K | 1.02× | |
| 14 | Iowa | ~10K | 1.01× | |
| 15 | West Virginia | ~5K | 0.97× | |
| 16 | New Jersey | ~30K | 0.94× | |
| 17 | South Dakota | ~3K | 0.94× | |
| 18 | Alaska | ~2K | 0.94× | |
| 19 | North Dakota | ~2K | 0.94× | |
| 20 | Vermont | ~2K | 0.92× | |
| 21 | Rhode Island | ~3K | 0.89× | |
| 22 | Maine | ~4K | 0.88× | |
| 23 | New Hampshire | ~4K | 0.87× | |
| 24 | Nebraska | ~5K | 0.83× | |
| 25 | Kansas | ~8K | 0.81× | |
| 26 | Arkansas | ~8K | 0.79× | |
| 27 | Washington | ~20K | 0.78× | |
| 28 | Louisiana | ~10K | 0.77× | |
| 29 | Oklahoma | ~10K | 0.74× | |
| 30 | Minnesota | ~10K | 0.73× | |
| 31 | Connecticut | ~9K | 0.73× | |
| 32 | Indiana | ~20K | 0.72× | |
| 33 | Kentucky | ~10K | 0.72× | |
| 34 | Alabama | ~10K | 0.70× | |
| 35 | Missouri | ~10K | 0.68× | |
| 36 | South Carolina | ~10K | 0.68× | |
| 37 | Wisconsin | ~10K | 0.68× | |
| 38 | Colorado | ~10K | 0.66× | |
| 39 | Massachusetts | ~20K | 0.65× | |
| 40 | Florida | ~50K | 0.64× | |
| 41 | Tennessee | ~20K | 0.64× | |
| 42 | Maryland | ~10K | 0.62× | |
| 43 | Michigan | ~20K | 0.60× | |
| 44 | New York | ~40K | 0.59× | |
| 45 | Pennsylvania | ~20K | 0.59× | |
| 46 | Ohio | ~20K | 0.55× | |
| 47 | Georgia | ~20K | 0.54× | |
| 48 | North Carolina | ~20K | 0.54× | |
| 49 | Illinois | ~20K | 0.50× | |
| 50 | Texas | ~50K | 0.43× |
The strongest cross-interests of the Dodgers Nation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Angeles Kings | Sports | 31.66× | ||
| 02 | Calgary Flames | Sports | 20.00× | ||
| 03 | Ottawa Senators | Sports | 18.00× | ||
| 04 | KTLA | Movies & TV | 10.71× | ||
| 05 | Florida Panthers | Sports | 10.57× | ||
| 06 | New Era Cap Company | Fashion & Accessoires | 10.32× | ||
| 07 | Del Taco | Food & Beverages | 7.47× | ||
| 08 | Los Angeles Dodgers | Sports | 7.01× | ||
| 09 | Aaron Judge | Sports | 6.50× | ||
| 10 | Bleacher Report | Sports | 5.49× | ||
| 11 | Seattle Mariners | Sports | 5.37× | ||
| 12 | Cincinnati Reds | Sports | 5.09× | ||
| 13 | Dancehalls | Music & Radio | 4.79× | ||
| 14 | MLB.com | Sports | 4.50× | ||
| 15 | Buffalo Wild Wings | Food & Beverages | 4.29× | ||
| 16 | Diaper bag | Kids & Family | 4.14× | ||
| 17 | New York Yankees | Sports | 4.00× | ||
| 18 | Wingstop | Food & Beverages | 3.88× | ||
| 19 | FedEx | Business & Career | 3.64× | ||
| 20 | Mortgage loans | Business & Career | 3.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.01× | |
| Price Sensitivity | PREMIUM | 1.62× | |
| Urban Lifestyle | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Creativity | OPEN | 0.70× | |
| Extroversion | THRILL | 0.72× |
Dodgers Nation has an estimated audience of 1,217,206 people in United States, concentrated in California and Nevada.
34.9% of Dodgers Nation fans are female, 65.1% are male, with an average age of 35.2 years.
Dodgers Nation fans show strongest brand affinity for Los Angeles Kings (31.66×), Los Angeles Dodgers (7.01×), and Wingstop (3.88×) over the country average.
Dodgers Nation fans in United States are most concentrated in California (reach ~900K), Nevada (reach ~70K), and Arizona (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Dodgers Nation itself, the audience over-indexes on Los Angeles Dodgers (7.01×), Wingstop (3.88×), Buffalo Wild Wings (4.29×), and Calgary Flames (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dodgers Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.