Dominoes Audience in United States

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Dominoes has an estimated audience of 342,863 people in United States. 49.9% are female, 50.1% are male, average age 34.7. Top regions: Texas, California, Florida. Top brand affinities: Wingstop, Burger King, Buffalo Wild Wings, Little Caesars, Pizza Hut.

The average Dominoes fan in United States is 34.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wingstop, Burger King, Buffalo Wild Wings, with strongest over-indexing on Wingstop (2.36× the country average). Demographically, the Dominoes audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Dominoes fans

Demographic split for Dominoes audience in United States
MetricValue
Female49.9%
Male50.1%
Average age34.7
Estimated audience size342,863

Audience persona

The typical Dominoes fan in United States is balanced, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Dominoes in United States
RegionReachAffinity
Texas40,4881.37×
California32,0100.85×
Florida25,2471.09×
New York17,3170.9×
North Carolina12,2931.19×
Pennsylvania10,5150.91×
Georgia10,4540.99×
Illinois10,0900.88×
Ohio9,5160.9×
Virginia8,5771.03×
New Jersey8,3270.95×
Massachusetts7,6881.14×
Washington7,4041.08×
Michigan6,6990.75×
Louisiana6,5691.49×
Tennessee6,5480.95×
Missouri5,7251.04×
Arizona5,5470.79×
Alabama5,5061.15×
Minnesota5,4331.11×
Maryland5,2230.89×
Indiana5,2220.83×
South Carolina5,0450.98×
Wisconsin4,7110.91×
Colorado4,7080.87×
Kentucky4,5601.06×
Oklahoma4,4161.16×
Arkansas4,1211.46×
Connecticut4,1011.19×
Oregon3,9751.01×
Mississippi3,5421.25×
Utah2,8810.94×
Nevada2,8070.85×
Iowa2,5540.9×
Kansas2,3090.85×
New Mexico1,9051.11×
Nebraska1,8321.07×
Idaho1,5990.93×
Hawaii1,4971.02×
West Virginia1,4100.88×
Rhode Island1,3681.25×
New Hampshire1,2660.94×
Maine1,0480.85×
South Dakota8861.12×
Delaware8740.92×
North Dakota7961.13×
Washington, District of Columbia6960.68×
Montana6380.67×
Wyoming5941.17×
Vermont5470.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dominoes audience
BrandAffinityCategory
Wingstop2.36×Food & Beverages
Burger King1.98×Food & Beverages
Buffalo Wild Wings2.33×Food & Beverages
Little Caesars2.34×Food & Beverages
Pizza Hut1.8×Food & Beverages
Godzilla2.26×Movies & TV
Taco Bell1.72×Food & Beverages
Chick-fil-A1.63×Food & Beverages
Texas Roadhouse1.64×Food & Beverages
Starbucks1.57×Food & Beverages
Chipotle Mexican Grill2.02×Food & Beverages
Doordash1.9×Food & Beverages
Pizza1.75×Food & Beverages
In-N-Out Burger1.63×Food & Beverages
Mobile game1.51×Games
Panera Bread1.69×Food & Beverages
LongHorn Steakhouse2.17×Food & Beverages
Take-out1.55×Food & Beverages
KFC1.79×Food & Beverages
IHOP1.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dominoes audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.17
IndulgenceJOY1.13
Urban LifestyleOPEN1.11
Social Media UsageJOY1.1
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Dominoes
CountryShare
United States42.4%
Brazil8.7%
United Kingdom6.8%

See Dominoes audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Dominoes have in United States?

Dominoes has an estimated audience of 342,863 people in United States, concentrated in Texas and California.

What is the gender split and age of Dominoes fans?

49.9% of Dominoes fans are female, 50.1% are male, with an average age of 34.7 years.

Which brands do Dominoes fans like most?

Dominoes fans show strongest brand affinity for Wingstop (2.36×), Burger King (1.98×), and Buffalo Wild Wings (2.33×) over the country average.

Where do Dominoes fans live in United States?

Dominoes fans in United States are most concentrated in Texas (reach 40,488), California (reach 32,010), and Florida (reach 25,247). These three regions account for the largest share of the active audience.

What other brands do Dominoes fans also like?

Beyond Dominoes itself, the audience over-indexes on Burger King (1.98×), Buffalo Wild Wings (2.33×), Little Caesars (2.34×), and Pizza Hut (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dominoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.