Don Julio Tequila Audience in United States

Don Julio Tequila logo

Don Julio Tequila has an estimated audience of 700,648 people in United States. 47.3% are female, 52.7% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Historic site, Elsword, Grinch, Regional styles of Mexican music.

The average Don Julio Tequila fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Historic site, Elsword, with strongest over-indexing on Home construction (1.99× the country average). Demographically, the Don Julio Tequila audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Don Julio Tequila fans

Demographic split for Don Julio Tequila audience in United States
MetricValue
Female47.3%
Male52.7%
Average age33.1
Estimated audience size700,648

Audience persona

The typical Don Julio Tequila fan in United States is balanced, around 33.1 years old, with strong Indulgence tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Don Julio Tequila in United States
RegionReachAffinity
California104,9801.36×
Texas89,2351.48×
Florida71,5331.51×
New York57,3411.46×
North Carolina30,4361.44×
Georgia28,9531.34×
Illinois27,7931.19×
New Jersey22,3931.26×
Virginia22,3851.31×
Ohio22,0071.02×
Pennsylvania21,1980.9×
Alabama16,3541.67×
Michigan16,1960.88×
Arizona15,9021.11×
Tennessee15,7951.12×
Maryland14,8941.24×
Massachusetts14,2461.03×
South Carolina13,0491.24×
Indiana12,4130.97×
Washington11,8940.85×
Louisiana11,1831.24×
Colorado9,6340.87×
Missouri9,5150.84×
Oklahoma9,0581.16×
Mississippi9,0321.56×
Wisconsin8,6910.82×
Kentucky8,5770.98×
Nevada8,1671.21×
Minnesota7,5760.75×
Connecticut7,4381.06×
Oregon7,2920.91×
Arkansas6,7851.18×
Utah5,1460.82×
Kansas5,0380.91×
Iowa4,5630.79×
New Mexico3,4740.99×
Rhode Island3,0261.36×
Nebraska2,8060.8×
Idaho2,6110.74×
Washington, District of Columbia2,3681.12×
Hawaii2,0970.7×
New Hampshire1,8970.69×
Delaware1,7830.92×
West Virginia1,6260.5×
Maine1,1740.47×
Montana1,0880.56×
South Dakota9020.56×
Alaska8990.6×
North Dakota8370.58×
Wyoming5260.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Julio Tequila audience
BrandAffinityCategory
Home construction1.99×Home & Garden
Historic site5.86×Arts & Culture
Elsword21.32×Games
Grinch4.75×Movies & TV
Regional styles of Mexican music3.25×Music & Radio
Governor of Michigan8.45×Politics & Society
Birthday Gifts3.67×Kids & Family
Unique Gifts2.69×Shopping
Stamp collecting5.17×Home & Garden
Goop5.6×Internet & Social Media
Vocal harmony4.37×Music & Radio
Mathcore7.43×Music & Radio
St. Ives13.03×Travel & Leisure
Fairy godmother6.64×Literature
Home equity1.64×Home & Garden
Panama3.03×Travel & Leisure
Wok5.27×Food & Beverages
Hibachi5.86×Food & Beverages
Keene, New Hampshire14.69×Travel & Leisure
Nationality1.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Julio Tequila audience
TraitClusterScore
IndulgenceJOY1.89
Convenience OrientationPREMIUM1.53
LGBTQ+ IdentityOPEN1.51
Luxury OrientationPREMIUM1.28
ExtroversionTHRILL1.25
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Don Julio Tequila
CountryShare
United States64.7%
Mexico16.9%
Brazil3.1%

See Don Julio Tequila audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Don Julio Tequila have in United States?

Don Julio Tequila has an estimated audience of 700,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Don Julio Tequila fans?

47.3% of Don Julio Tequila fans are female, 52.7% are male, with an average age of 33.1 years.

Which brands do Don Julio Tequila fans like most?

Don Julio Tequila fans show strongest brand affinity for Home construction (1.99×), Historic site (5.86×), and Elsword (21.32×) over the country average.

Where do Don Julio Tequila fans live in United States?

Don Julio Tequila fans in United States are most concentrated in California (reach 104,980), Texas (reach 89,235), and Florida (reach 71,533). These three regions account for the largest share of the active audience.

What other brands do Don Julio Tequila fans also like?

Beyond Don Julio Tequila itself, the audience over-indexes on Historic site (5.86×), Elsword (21.32×), Grinch (4.75×), and Regional styles of Mexican music (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Julio Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.