Rascasse Audience Intelligence

Don Julio Tequila Target Market in United States

A data profile of the people who buy, follow and care about Don Julio Tequila in United States — modelled from more than twelve digital signal sources. Don Julio Tequila has an estimated audience of 601,098 people in United States.

#44among Spirits in United States#3392among Brand in United States#1773in Food & Beverages

The average Don Julio Tequila fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Red wine, Outback Steakhouse, with strongest over-indexing on White wine (10.4× the country average).

Demographically, the Don Julio Tequila audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Julio Tequila fan in United States is balanced, around 33.1 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Julio Tequila profile in United States.

Audience size
601K
in United States
Gender
47.3%♀
52.7% male
Age
33.1
average years
Country rank
#32779
Brand in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Don Julio Tequila

47.3% are female, 52.7% are male, average age 33.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Don Julio Tequila audience in United States
MetricValue
Female47.3%
Male52.7%
Average age33.1
Estimated audience size601,098
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Don Julio Tequila audience in United States
Age bracketShare%
16-1931%
20-2927%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

60.8%

of the worldwide Don Julio Tequila audience comes from United States.

Worldwide audience distribution share by country for Don Julio Tequila
CountryShare
United States60.8%
Mexico18.7%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Julio Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Julio Tequila customers by region in United States
#RegionReachAffinity×
01Virginia~30K1.60×
02Alabama~10K1.46×
03Mississippi~8K1.42×
04Florida~60K1.35×
05New York~50K1.35×
06Georgia~30K1.34×
07North Carolina~30K1.34×
08Texas~80K1.33×
09Ohio~30K1.30×
10California~100K1.26×
11South Carolina~10K1.23×
12New Jersey~20K1.19×
13Nevada~8K1.19×
14Maryland~10K1.17×
15Louisiana~10K1.17×
16Illinois~30K1.16×
17Rhode Island~3K1.14×
18Arkansas~6K1.12×
19Tennessee~20K1.11×
20Washington, District of Columbia~2K1.09×
21Oklahoma~8K1.07×
22Connecticut~7K1.05×
23Delaware~2K1.02×
24Arizona~10K1.01×
25Indiana~10K1.00×
26New Mexico~3K0.97×
27Massachusetts~10K0.96×
28Kentucky~8K0.95×
29Michigan~20K0.94×
30Kansas~5K0.94×
31Pennsylvania~20K0.91×
32Oregon~7K0.90×
33Colorado~10K0.89×
34Missouri~10K0.87×
35Nebraska~3K0.87×
36Alaska~1K0.85×
37Idaho~3K0.84×
38Washington~10K0.83×
39Hawaii~2K0.83×
40Wisconsin~9K0.82×
41New Hampshire~2K0.82×
42North Dakota~1K0.82×
43South Dakota~1K0.81×
44Minnesota~8K0.80×
45Utah~5K0.79×
46Iowa~5K0.79×
47Montana~2K0.78×
48Vermont<1K0.77×
49West Virginia~2K0.73×
50Maine~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Don Julio Tequila, United States
0.72×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Julio Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Julio Tequila audience
#·InterestCategoryAffinity×
01Society6Shopping14.69×
02MargaritaFood & Beverages10.90×
03White wineFood & Beverages10.40×
04Johnnie WalkerFood & Beverages9.95×
05Red wineFood & Beverages7.89×
06Sunday BrunchKids & Family5.78×
07Outback SteakhouseFood & Beverages5.10×
08Natural foodsFood & Beverages4.46×
09Wine tastingFood & Beverages4.08×
10PhilanthropyArts & Culture3.92×
11WhataburgerFood & Beverages3.62×
12Solar energyHome & Garden3.39×
13Domino's PizzaFood & Beverages3.10×
14FedExBusiness & Career2.87×
15Mortgage loansBusiness & Career2.84×
16Pizza HutFood & Beverages2.79×
17Discount storesShopping2.78×
18SubwayFood & Beverages2.66×
19McDonald'sFood & Beverages2.23×
20TikTokInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Julio Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Julio Tequila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.44×
Convenience OrientationPREMIUM2.39×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Julio Tequila audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
TraditionCONSERVATISM0.76×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Don Julio Tequila's target market in United States?

Don Julio Tequila's target market in United States covers an estimated 601,098 people, concentrated in California and Texas.

02

What is the gender split and age of Don Julio Tequila customers?

47.3% of the Don Julio Tequila audience are female, 52.7% are male, with an average age of 33.1 years.

03

Which brands do Don Julio Tequila fans like most?

Don Julio Tequila fans show strongest brand affinity for White wine (10.4×), Red wine (7.89×), and Outback Steakhouse (5.1×) over the country average.

04

Where do Don Julio Tequila fans live in United States?

Don Julio Tequila fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Don Julio Tequila fans also like?

Beyond Don Julio Tequila itself, the audience over-indexes on Red wine (7.89×), Outback Steakhouse (5.1×), Domino's Pizza (3.1×), and Pizza Hut (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Don Julio Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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