Rascasse Audience Intelligence

Donovan Mitchell Audience in United States

A data profile of the people who buy, follow and care about Donovan Mitchell in United States — modelled from more than twelve digital signal sources. Donovan Mitchell has an estimated audience of 4,242,736 people in United States.

#83among Basketball in United States#926among Person in United States#668in Sports

The average Donovan Mitchell fan in United States is 32.5 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, New York.

Top brand affinities include NBA Finals, Mobile game, Los Angeles Lakers, with strongest over-indexing on NBA Finals (2.09× the country average).

Demographically, the Donovan Mitchell audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donovan Mitchell fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donovan Mitchell profile in United States.

Audience size
4.2M
in United States
Gender
39.5%♀
60.5% male
Age
32.5
average years
Country rank
#7646
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donovan Mitchell fans

39.5% are female, 60.5% are male, average age 32.5.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Donovan Mitchell audience in United States
MetricValue
Female39.5%
Male60.5%
Average age32.5
Estimated audience size4,242,736
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Donovan Mitchell audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Donovan Mitchell audience comes from United States.

Worldwide audience distribution share by country for Donovan Mitchell
CountryShare
United States74.3%
Brazil5.0%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donovan Mitchell audience in United States is strongest.

Fig. 05

Top regions by affinity

Donovan Mitchell fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~500K3.99×
02Kentucky~90K1.69×
03New York~400K1.54×
04Maryland~100K1.52×
05Georgia~200K1.42×
06Louisiana~70K1.41×
07Utah~50K1.38×
08New Jersey~100K1.36×
09Connecticut~60K1.36×
10Michigan~100K1.35×
11Washington, District of Columbia~20K1.25×
12North Carolina~100K1.22×
13Indiana~90K1.21×
14Florida~300K1.16×
15Mississippi~40K1.16×
16Virginia~100K1.15×
17Delaware~10K1.15×
18Illinois~200K1.14×
19Pennsylvania~200K1.11×
20South Carolina~70K1.11×
21Alabama~60K1.09×
22Massachusetts~80K1.04×
23Tennessee~80K1.02×
24Arkansas~30K0.97×
25Texas~300K0.92×
26Missouri~60K0.90×
27Arizona~70K0.86×
28Rhode Island~10K0.85×
29Oklahoma~40K0.81×
30California~400K0.80×
31West Virginia~10K0.78×
32Nevada~30K0.77×
33New Hampshire~10K0.76×
34Kansas~20K0.75×
35Wisconsin~50K0.74×
36Maine~10K0.74×
37Colorado~50K0.73×
38Minnesota~40K0.73×
39Iowa~20K0.70×
40Hawaii~10K0.69×
41Vermont~5K0.69×
42North Dakota~5K0.64×
43Oregon~30K0.61×
44Washington~50K0.60×
45Alaska~5K0.60×
46Nebraska~10K0.58×
47South Dakota~5K0.58×
48Idaho~10K0.56×
49Montana~6K0.55×
50New Mexico~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Donovan Mitchell, United States
0.52×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donovan Mitchell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donovan Mitchell audience
#·InterestCategoryAffinity×
01Reggie JacksonSports11.98×
02Brook LopezSports11.10×
03Chris PaulSports4.00×
04Luka DončićSports3.59×
05Phoenix SunsSports2.70×
06Houston RocketsSports2.65×
07Cleveland CavaliersSports2.43×
08Giannis AntetokounmpoSports2.39×
09LeBron JamesSports2.21×
10Sneaker collectingFashion & Accessoires2.16×
11NBA FinalsSports2.09×
12Golden State WarriorsSports2.01×
13Hair ExtensionsBeauty & Wellness1.97×
14College basketballSports1.96×
15Los Angeles LakersSports1.95×
16Scooby-DooMovies & TV1.92×
17NBA playoffsSports1.88×
18Mobile gameGames1.85×
19Mixed martial artsSports1.66×
20ESPNMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donovan Mitchell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donovan Mitchell audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Risk AppetiteTHRILL1.19×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donovan Mitchell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.84×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donovan Mitchell have in United States?

Donovan Mitchell has an estimated audience of 4,242,736 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Donovan Mitchell fans?

39.5% of Donovan Mitchell fans are female, 60.5% are male, with an average age of 32.5 years.

03

Which brands do Donovan Mitchell fans like most?

Donovan Mitchell fans show strongest brand affinity for NBA Finals (2.09×), Mobile game (1.85×), and Los Angeles Lakers (1.95×) over the country average.

04

Where do Donovan Mitchell fans live in United States?

Donovan Mitchell fans in United States are most concentrated in Ohio (reach ~500K), California (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Donovan Mitchell fans also like?

Beyond Donovan Mitchell itself, the audience over-indexes on Mobile game (1.85×), Los Angeles Lakers (1.95×), LeBron James (2.21×), and NBA playoffs (1.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Donovan Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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