Rascasse Audience Intelligence

Down (band) Audience in United States

A data profile of the people who buy, follow and care about Down (band) in United States — modelled from more than twelve digital signal sources. Down (band) has an estimated audience of 3,240,000 people in United States.

#62among Band in United States#4889among Topic in United States#954in Music & Radio

Down (band) fans in United States are concentrated in California, with strong brand affinity for Walgreens.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, Whataburger, Used car, with strongest over-indexing on Walgreens (1.9× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Down (band) fan in United States shows strong Urban Lifestyle tendencies and a notable affinity for Walgreens.

Category: Music & Radio · Type: Topic · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Down (band) profile in United States.

Audience size
3.2M
in United States
Country rank
#9630
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Down (band) fans

Fig. 02

Gender split

Demographic split for Down (band) audience in United States
MetricValue
Estimated audience size3,240,000
Fig. 04

Worldwide distribution

36.4%

of the worldwide Down (band) audience comes from United States.

Worldwide audience distribution share by country for Down (band)
CountryShare
France47.7%
United States36.4%
Austria7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Down (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Down (band) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.27×
02New Mexico~20K1.24×
03Oklahoma~40K1.19×
04Alabama~50K1.18×
05Mississippi~30K1.16×
06Arkansas~30K1.12×
07Kentucky~50K1.11×
08Florida~200K1.10×
09Kansas~30K1.10×
10Tennessee~70K1.09×
11Texas~300K1.08×
12West Virginia~20K1.08×
13Georgia~100K1.07×
14South Carolina~50K1.06×
15Maine~10K1.05×
16California~400K1.04×
17Indiana~60K1.04×
18North Carolina~100K1.03×
19Arizona~70K1.03×
20Hawaii~10K1.03×
21Wyoming~5K1.03×
22Missouri~50K1.02×
23Illinois~100K0.99×
24Ohio~100K0.99×
25Nevada~30K0.99×
26Alaska~7K0.99×
27Pennsylvania~100K0.98×
28New York~200K0.97×
29Washington~60K0.97×
30Oregon~40K0.97×
31Michigan~80K0.96×
32Massachusetts~60K0.96×
33Idaho~20K0.96×
34Montana~9K0.96×
35Maryland~50K0.95×
36Utah~30K0.95×
37New Jersey~80K0.94×
38Virginia~70K0.94×
39Iowa~30K0.94×
40South Dakota~7K0.94×
41Connecticut~30K0.93×
42Colorado~50K0.92×
43Nebraska~10K0.92×
44Minnesota~40K0.88×
45Delaware~8K0.88×
46North Dakota~6K0.88×
47Wisconsin~40K0.87×
48New Hampshire~10K0.87×
49Rhode Island~9K0.86×
50Washington, District of Columbia~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Down (band), United States
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Down (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Down (band) audience
#·InterestCategoryAffinity×
01Atlético MadridSports6.45×
02San Diego PadresSports4.59×
03Colorado RockiesSports4.12×
04Paris Saint-GermainSports3.05×
05Milwaukee BrewersSports3.00×
06WhataburgerFood & Beverages2.61×
07Public transportCars & Mobility2.44×
08Pittsburgh PiratesSports2.29×
09Air pollutionHealth2.22×
10Credit (finance)Business & Career2.19×
11FC BarcelonaSports2.10×
12Real Madrid C.F.Sports2.06×
13Used carCars & Mobility2.01×
14Detroit TigersSports1.91×
15WalgreensShopping1.90×
16CVS PharmacyShopping1.90×
17Sports clubSports1.89×
18Discount TireShopping1.67×
19PoshmarkShopping1.65×
20Street foodFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Down (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Down (band) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.28×
Need for SecurityCONSERVATISM1.23×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Down (band) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.27×
MindfulnessBALANCE0.46×
Quality AwarenessPREMIUM0.55×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Down (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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