Down (band) Audience in United States

Down (band) logo

Down (band) has an estimated audience of 3,240,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., Used car, San Diego Padres, Atlético Madrid, FC Barcelona.

Down (band) fans in United States are concentrated in California, with strong brand affinity for Real Madrid C.F.. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., Used car, San Diego Padres, with strongest over-indexing on Real Madrid C.F. (2.46× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Band

Demographics of Down (band) fans

Demographic split for Down (band) audience in United States
MetricValue
Estimated audience size3,240,000

Audience persona

The typical Down (band) fan in United States shows strong Need for Security tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Down (band) in United States
RegionReachAffinity
California378,6511.06×
Texas315,9131.13×
Florida254,2751.16×
New York185,7931.03×
Georgia111,9331.12×
Illinois111,1191.03×
Pennsylvania108,0760.99×
North Carolina103,5131.06×
Ohio98,9610.99×
Michigan82,6780.98×
New Jersey81,1360.98×
Virginia74,5860.95×
Tennessee73,3371.13×
Arizona72,1051.09×
Washington66,0451.02×
Massachusetts64,4011.01×
Indiana62,2431.05×
Alabama54,0311.19×
Maryland53,9720.97×
South Carolina52,8921.09×
Missouri51,8540.99×
Louisiana50,5561.21×
Colorado48,6030.95×
Kentucky44,7161.1×
Oklahoma43,7081.21×
Wisconsin41,6100.85×
Minnesota40,3570.87×
Oregon37,6471.01×
Nevada31,7971.01×
Connecticut31,0850.96×
Kansas30,1321.18×
Mississippi28,8691.08×
Arkansas28,8691.08×
Utah27,6020.95×
Iowa24,1800.91×
New Mexico21,3961.32×
West Virginia15,3331.02×
Idaho14,5160.89×
Nebraska14,4360.89×
Hawaii14,0371.01×
Maine11,9811.03×
New Hampshire10,7440.84×
Washington, District of Columbia8,8320.91×
Rhode Island8,2420.8×
Montana8,0450.9×
Delaware7,2600.81×
Alaska6,1200.88×
South Dakota6,0330.81×
North Dakota5,2490.79×
Wyoming4,7470.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Down (band) audience
BrandAffinityCategory
Real Madrid C.F.2.46×Sports
Used car1.99×Cars & Mobility
San Diego Padres4.4×Sports
Atlético Madrid5.87×Sports
FC Barcelona1.99×Sports
Credit (finance)1.91×Business & Career
Milwaukee Brewers2.68×Sports
Manchester City F.C.2.46×Sports
Public transport1.61×Cars & Mobility
Toyota Corolla3.44×Cars & Mobility
Manchester United F.C.1.67×Sports
Juventus F.C.2.74×Sports
Table tennis2.86×Sports
J Balvin3.78×Music & Radio
Air pollution1.64×Health
Colorado Rockies2.77×Sports
Toyota RAV42.26×Cars & Mobility
Paris Saint-Germain2.1×Sports
A.C. Milan2.18×Sports
Pittsburgh Pirates1.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Down (band) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Urban LifestyleOPEN1.12
Price SensitivityPREMIUM1.03
Risk AppetiteTHRILL1.02
ExtroversionTHRILL1.01
Social Media UsageJOY0.91

Worldwide distribution

Worldwide audience distribution share by country for Down (band)
CountryShare
France47.7%
United States36.5%
Austria7.8%

See Down (band) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Down (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.