Down (band) Audience in United States
Down (band) has an estimated audience of 3,240,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Spinal muscular atrophy, Leverage (TV series), iZombie, Life of Pi, Diane Sawyer.
Down (band) fans in United States are concentrated in California, with strong brand affinity for Spinal muscular atrophy. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spinal muscular atrophy, Leverage (TV series), iZombie, with strongest over-indexing on Spinal muscular atrophy (3.66× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Band
Demographics of Down (band) fans
| Metric | Value |
|---|---|
| Estimated audience size | 3,240,000 |
Audience persona
The typical Down (band) fan in United States shows strong Need for Security tendencies and a notable affinity for Spinal muscular atrophy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 378,651 | 1.06× |
| Texas | 315,913 | 1.13× |
| Florida | 254,275 | 1.16× |
| New York | 185,793 | 1.03× |
| Georgia | 111,933 | 1.12× |
| Illinois | 111,119 | 1.03× |
| Pennsylvania | 108,076 | 0.99× |
| North Carolina | 103,513 | 1.06× |
| Ohio | 98,961 | 0.99× |
| Michigan | 82,678 | 0.98× |
| New Jersey | 81,136 | 0.98× |
| Virginia | 74,586 | 0.95× |
| Tennessee | 73,337 | 1.13× |
| Arizona | 72,105 | 1.09× |
| Washington | 66,045 | 1.02× |
| Massachusetts | 64,401 | 1.01× |
| Indiana | 62,243 | 1.05× |
| Alabama | 54,031 | 1.19× |
| Maryland | 53,972 | 0.97× |
| South Carolina | 52,892 | 1.09× |
| Missouri | 51,854 | 0.99× |
| Louisiana | 50,556 | 1.21× |
| Colorado | 48,603 | 0.95× |
| Kentucky | 44,716 | 1.1× |
| Oklahoma | 43,708 | 1.21× |
| Wisconsin | 41,610 | 0.85× |
| Minnesota | 40,357 | 0.87× |
| Oregon | 37,647 | 1.01× |
| Nevada | 31,797 | 1.01× |
| Connecticut | 31,085 | 0.96× |
| Kansas | 30,132 | 1.18× |
| Mississippi | 28,869 | 1.08× |
| Arkansas | 28,869 | 1.08× |
| Utah | 27,602 | 0.95× |
| Iowa | 24,180 | 0.91× |
| New Mexico | 21,396 | 1.32× |
| West Virginia | 15,333 | 1.02× |
| Idaho | 14,516 | 0.89× |
| Nebraska | 14,436 | 0.89× |
| Hawaii | 14,037 | 1.01× |
| Maine | 11,981 | 1.03× |
| New Hampshire | 10,744 | 0.84× |
| Washington, District of Columbia | 8,832 | 0.91× |
| Rhode Island | 8,242 | 0.8× |
| Montana | 8,045 | 0.9× |
| Delaware | 7,260 | 0.81× |
| Alaska | 6,120 | 0.88× |
| South Dakota | 6,033 | 0.81× |
| North Dakota | 5,249 | 0.79× |
| Wyoming | 4,747 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spinal muscular atrophy | 3.66× | Health |
| Leverage (TV series) | 2.2× | Movies & TV |
| iZombie | 4.2× | Movies & TV |
| Life of Pi | 2.86× | Movies & TV |
| Diane Sawyer | 2.33× | Movies & TV |
| Cultural studies | 2.74× | Business & Career |
| Mad About You | 2.68× | Movies & TV |
| Penn & Teller | 1.78× | Movies & TV |
| Better Off Dead (film) | 2.12× | Movies & TV |
| The Tree of Life (film) | 2.4× | Movies & TV |
| Title Nine | 2.04× | Fashion & Accessoires |
| Israeli cuisine | 1.63× | Food & Beverages |
| Rapid prototyping | 2.83× | Business & Career |
| Ext JS | 4.4× | Technology & Electronics |
| Totally Spies! | 1.83× | Movies & TV |
| Barclays Center | 1.79× | Sports |
| Stop Bullying | 2.36× | Politics & Society |
| Equinix | 1.8× | Business & Career |
| Toros de Tijuana | 3.4× | Sports |
| Tokyo Story | 2.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Urban Lifestyle | OPEN | 1.12 |
| Price Sensitivity | PREMIUM | 1.03 |
| Risk Appetite | THRILL | 1.02 |
| Extroversion | THRILL | 1.01 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 47.7% |
| United States | 36.5% |
| Austria | 7.8% |
See Down (band) audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Down (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.