Dragon (Dungeons & Dragons) Audience in United States

Dragon (Dungeons & Dragons) has an estimated audience of 1,502,889 people in United States. 41.4% are female, 58.6% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Magic: The Gathering, Beetlejuice, DeviantArt, Collectible card game.

The average Dragon (Dungeons & Dragons) fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Magic: The Gathering, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dragon (Dungeons & Dragons) audience skews more male with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Dragon (Dungeons & Dragons) fans

Demographic split for Dragon (Dungeons & Dragons) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age30.2
Estimated audience size1,502,889

Audience persona

The typical Dragon (Dungeons & Dragons) fan in United States is more male, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dragon (Dungeons & Dragons) in United States
RegionReachAffinity
California161,2510.98×
Texas140,6621.09×
Florida97,5980.96×
New York72,2950.86×
Pennsylvania47,8480.95×
Ohio44,9440.97×
North Carolina44,2960.98×
Illinois43,9840.88×
Georgia43,9370.95×
Arizona41,2361.34×
Washington38,2481.27×
Michigan37,5650.96×
Virginia36,9591.01×
New Jersey30,3610.79×
Indiana29,4921.07×
Tennessee28,9210.96×
Massachusetts26,5480.9×
Missouri26,1331.08×
Colorado25,6241.08×
Maryland24,0510.93×
Alabama24,0281.14×
Minnesota21,1920.98×
Oregon20,4651.19×
Wisconsin20,4260.9×
Utah20,1871.5×
Oklahoma19,6351.18×
South Carolina19,5680.87×
Kentucky18,2600.97×
Louisiana17,6810.91×
Nevada14,0280.97×
Arkansas13,6101.1×
Kansas12,9991.1×
Iowa11,7130.95×
Mississippi11,5310.93×
Connecticut9,6600.64×
Idaho9,3351.24×
New Mexico8,9831.19×
Hawaii8,4451.31×
West Virginia7,0481.01×
Nebraska7,0480.94×
Maine5,1600.96×
New Hampshire5,1070.86×
Alaska4,4681.39×
Montana4,1310.99×
Rhode Island3,6210.76×
South Dakota2,9440.85×
North Dakota2,8410.92×
Delaware2,7990.67×
Washington, District of Columbia2,6740.59×
Vermont2,5780.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dragon (Dungeons & Dragons) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Magic: The Gathering39.19×Games
Beetlejuice11.11×Movies & TV
DeviantArt12.16×Internet & Social Media
Collectible card game14.32×Games
William Shatner18.26×Movies & TV
Pokémon Trading Card Game26.11×Games
Dungeons & Dragons13.99×Games
Capital One4.73×Business & Career
Bruce Willis8.5×Movies & TV
Rick and Morty8.45×Movies & TV
Lego Star Wars28×Kids & Family
Thingiverse16.77×Arts & Culture
Cyberpunk 207720.65×Games
Autism Awareness9.99×Health
Harrison Ford11.61×Movies & TV
Nicole Kidman9.38×Movies & TV
Diabetes mellitus awareness6.6×Health
The Legend of Zelda10×Games
Humble Bundle36.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dragon (Dungeons & Dragons) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
PatriotismCONSERVATISM1.52
IndividualismJOY1.45
Early Adopter MentalityPOWER1.32
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Dragon (Dungeons & Dragons)
CountryShare
United States22.7%
China7.7%
India4.4%

See Dragon (Dungeons & Dragons) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Dragon (Dungeons & Dragons) have in United States?

Dragon (Dungeons & Dragons) has an estimated audience of 1,502,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Dragon (Dungeons & Dragons) fans?

41.4% of Dragon (Dungeons & Dragons) fans are female, 58.6% are male, with an average age of 30.2 years.

Which brands do Dragon (Dungeons & Dragons) fans like most?

Dragon (Dungeons & Dragons) fans show strongest brand affinity for Finnair (675×), Magic: The Gathering (39.19×), and Beetlejuice (11.11×) over the country average.

Where do Dragon (Dungeons & Dragons) fans live in United States?

Dragon (Dungeons & Dragons) fans in United States are most concentrated in California (reach 161,251), Texas (reach 140,662), and Florida (reach 97,598). These three regions account for the largest share of the active audience.

What other brands do Dragon (Dungeons & Dragons) fans also like?

Beyond Dragon (Dungeons & Dragons) itself, the audience over-indexes on Magic: The Gathering (39.19×), Beetlejuice (11.11×), DeviantArt (12.16×), and Collectible card game (14.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.