Rascasse Audience Intelligence

Dragon (Dungeons & Dragons) Audience in United States

A data profile of the people who buy, follow and care about Dragon (Dungeons & Dragons) in United States — modelled from more than twelve digital signal sources. Dragon (Dungeons & Dragons) has an estimated audience of 1,914,639 people in United States.

#142among Video / Board Game in United States#309in Games

The average Dragon (Dungeons & Dragons) fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic: The Gathering, Collectible card game, Scale model, with strongest over-indexing on Magic: The Gathering (34.27× the country average).

Demographically, the Dragon (Dungeons & Dragons) audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dragon (Dungeons & Dragons) fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Magic: The Gathering.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dragon (Dungeons & Dragons) profile in United States.

Audience size
1.9M
in United States
Gender
41.4%♀
58.6% male
Age
30.2
average years
Country rank
#14737
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dragon (Dungeons & Dragons) fans

41.4% are female, 58.6% are male, average age 30.2.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Dragon (Dungeons & Dragons) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age30.2
Estimated audience size1,914,639
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Dragon (Dungeons & Dragons) audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Dragon (Dungeons & Dragons) audience comes from United States.

Worldwide audience distribution share by country for Dragon (Dungeons & Dragons)
CountryShare
United States23.8%
India6.4%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dragon (Dungeons & Dragons) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dragon (Dungeons & Dragons) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.50×
02Utah~20K1.49×
03Arizona~40K1.31×
04Idaho~10K1.28×
05Hawaii~8K1.28×
06New Mexico~9K1.24×
07Wyoming~3K1.20×
08Washington~40K1.19×
09Oklahoma~20K1.18×
10Alabama~20K1.15×
11Oregon~20K1.14×
12Arkansas~10K1.11×
13Kansas~10K1.11×
14Indiana~30K1.08×
15Missouri~30K1.07×
16Texas~100K1.05×
17Montana~4K1.05×
18Colorado~20K1.04×
19West Virginia~7K1.04×
20Kentucky~20K1.00×
21North Dakota~3K1.00×
22Vermont~3K1.00×
23Virginia~40K0.98×
24Maine~5K0.98×
25Nebraska~7K0.97×
26Ohio~40K0.96×
27Mississippi~10K0.96×
28California~200K0.95×
29North Carolina~40K0.95×
30Minnesota~20K0.95×
31Louisiana~20K0.95×
32Nevada~10K0.95×
33Iowa~10K0.95×
34South Dakota~3K0.94×
35Pennsylvania~50K0.93×
36Georgia~40K0.93×
37Michigan~40K0.93×
38Tennessee~30K0.93×
39Florida~90K0.91×
40Maryland~20K0.90×
41Wisconsin~20K0.90×
42New Hampshire~5K0.88×
43South Carolina~20K0.87×
44Massachusetts~30K0.86×
45Illinois~40K0.83×
46New York~70K0.80×
47Rhode Island~4K0.80×
48New Jersey~30K0.76×
49Delaware~3K0.71×
50Connecticut~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Dragon (Dungeons & Dragons), United States
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dragon (Dungeons & Dragons) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dragon (Dungeons & Dragons) audience
#·InterestCategoryAffinity×
01Magic: The GatheringGames34.27×
02Scale modelKids & Family20.73×
03Pokémon Trading Card GameGames17.27×
04Collectible card gameGames15.61×
05Concept artArts & Culture14.67×
06Josh BrolinMovies & TV13.12×
07PatreonInternet & Social Media10.23×
08The Lord of the RingsMovies & TV9.03×
09Guardians of the Galaxy (film)Movies & TV8.83×
10Graphic novelLiterature7.72×
11Rick and MortyMovies & TV7.22×
12Dungeons & DragonsGames7.22×
13The Legend of ZeldaGames6.61×
14Action role-playing gameGames5.46×
15PokémonGames5.27×
16Anime and manga fandomLiterature4.70×
17Board gamesGames4.13×
18GameStopGames3.81×
19BeetlejuiceMovies & TV3.30×
20Video gamesGames2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dragon (Dungeons & Dragons) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dragon (Dungeons & Dragons) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
IndividualismJOY1.85×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dragon (Dungeons & Dragons) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
TravellingTHRILL0.81×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dragon (Dungeons & Dragons) have in United States?

Dragon (Dungeons & Dragons) has an estimated audience of 1,914,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dragon (Dungeons & Dragons) fans?

41.4% of Dragon (Dungeons & Dragons) fans are female, 58.6% are male, with an average age of 30.2 years.

03

Which brands do Dragon (Dungeons & Dragons) fans like most?

Dragon (Dungeons & Dragons) fans show strongest brand affinity for Magic: The Gathering (34.27×), Collectible card game (15.61×), and Scale model (20.73×) over the country average.

04

Where do Dragon (Dungeons & Dragons) fans live in United States?

Dragon (Dungeons & Dragons) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dragon (Dungeons & Dragons) fans also like?

Beyond Dragon (Dungeons & Dragons) itself, the audience over-indexes on Collectible card game (15.61×), Scale model (20.73×), Patreon (10.23×), and Pokémon Trading Card Game (17.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Dragon (Dungeons & Dragons) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →