DROP Audience in United States

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DROP has an estimated audience of 2,606,280 people in United States. 53.7% are female, 46.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Regional styles of Mexican music, Japanese domestic market, Kendra Scott.

The average DROP fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Regional styles of Mexican music, with strongest over-indexing on Elsword (26.06× the country average). Demographically, the DROP audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of DROP fans

Demographic split for DROP audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.5
Estimated audience size2,606,280

Audience persona

The typical DROP fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for DROP in United States
RegionReachAffinity
California373,3911.3×
Texas271,0931.21×
Florida190,7631.08×
New York174,0281.19×
Illinois92,9411.07×
Georgia88,3361.1×
Pennsylvania84,8440.97×
North Carolina82,8701.06×
Ohio81,8631.02×
Michigan68,5571.01×
New Jersey68,0151.03×
Virginia67,3031.06×
Washington58,5211.12×
Tennessee57,4311.1×
Arizona55,7051.05×
Massachusetts55,0221.07×
Indiana47,3100.99×
Maryland45,3321.01×
Colorado44,7671.09×
Missouri41,8951×
Oregon38,3411.28×
South Carolina38,1620.97×
Wisconsin36,7490.94×
Minnesota35,9160.96×
Louisiana32,5840.97×
Alabama32,0260.88×
Kentucky31,3340.96×
Oklahoma31,2131.08×
Nevada28,5641.13×
Utah27,2931.17×
Connecticut26,1891×
Arkansas21,2490.99×
Iowa20,2120.94×
Kansas19,4680.95×
Mississippi19,3670.9×
Idaho13,5061.03×
New Mexico11,7640.9×
Nebraska11,6620.89×
Hawaii11,4521.02×
West Virginia10,2260.84×
New Hampshire9,0320.88×
Maine8,4550.91×
Washington, District of Columbia8,4431.08×
Rhode Island7,7250.93×
Montana6,2800.87×
Delaware6,0590.84×
Alaska5,0010.9×
South Dakota4,8270.8×
North Dakota4,3460.81×
Vermont3,9830.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DROP audience
BrandAffinityCategory
Elsword26.06×Games
Israel2.9×Travel & Leisure
Regional styles of Mexican music1.59×Music & Radio
Japanese domestic market2.47×Politics & Society
Kendra Scott1.51×Fashion & Accessoires
Jeep Wagoneer2.3×Cars & Mobility
Cam Ward1.51×Sports
Stamp collecting1.82×Home & Garden
Home staging1.88×Home & Garden
Hocus Pocus1.67×Movies & TV
UK garage1.89×Music & Radio
Jeep Grand Cherokee (WJ)2.02×Cars & Mobility
Kento Yamazaki3.14×Movies & TV
Corona (band)1.58×Music & Radio
Primos Hunting5.4×Sports
Keeper (password manager)1.6×Technology & Electronics
Hayward, California2.68×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
Inland Empire (film)2.22×Movies & TV
jordy nelson3.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DROP audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.15
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for DROP
CountryShare
United States25.8%
Japan8.1%
Germany6.9%

See DROP audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does DROP have in United States?

DROP has an estimated audience of 2,606,280 people in United States, concentrated in California and Texas.

What is the gender split and age of DROP fans?

53.7% of DROP fans are female, 46.3% are male, with an average age of 40.5 years.

Which brands do DROP fans like most?

DROP fans show strongest brand affinity for Elsword (26.06×), Israel (2.9×), and Regional styles of Mexican music (1.59×) over the country average.

Where do DROP fans live in United States?

DROP fans in United States are most concentrated in California (reach 373,391), Texas (reach 271,093), and Florida (reach 190,763). These three regions account for the largest share of the active audience.

What other brands do DROP fans also like?

Beyond DROP itself, the audience over-indexes on Israel (2.9×), Regional styles of Mexican music (1.59×), Japanese domestic market (2.47×), and Kendra Scott (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DROP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.