Drop Dead, Gorgeous Audience in United States

Drop Dead, Gorgeous has an estimated audience of 710,617 people in United States. 89.1% are female, 10.9% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Batman, Gothic fashion, Cosplay, Fortnite, Makeup Tutorials.

The average Drop Dead, Gorgeous fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Batman, Gothic fashion, Cosplay, with strongest over-indexing on Batman (1.66× the country average). Demographically, the Drop Dead, Gorgeous audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Drop Dead, Gorgeous fans

Demographic split for Drop Dead, Gorgeous audience in United States
MetricValue
Female89.1%
Male10.9%
Average age37.8
Estimated audience size710,617

Audience persona

The typical Drop Dead, Gorgeous fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for Drop Dead, Gorgeous in United States
RegionReachAffinity
California85,4261.09×
Texas55,5900.91×
New York40,7551.03×
Florida32,2700.67×
Illinois26,5921.12×
Minnesota25,6682.52×
Pennsylvania20,5100.86×
Arizona20,1671.39×
Ohio19,0660.87×
Washington18,6131.31×
Georgia18,5080.85×
Michigan16,9820.91×
North Carolina16,9240.79×
Colorado15,4901.38×
Massachusetts13,6210.97×
Virginia12,9410.75×
Tennessee12,9320.91×
Oregon12,9231.59×
Missouri12,6331.1×
New Jersey12,0670.67×
Indiana11,4890.88×
Wisconsin11,2541.05×
Maryland8,5950.7×
Oklahoma8,5091.08×
Utah8,3741.32×
Kentucky8,2700.93×
Louisiana8,2340.9×
South Carolina7,6580.72×
Alabama7,4990.76×
Iowa6,7571.15×
Nevada6,0970.89×
Connecticut5,8820.83×
Kansas5,6321.01×
Arkansas5,4100.92×
Idaho3,7091.04×
New Mexico3,6961.04×
Mississippi3,6800.63×
Nebraska3,5711×
Montana2,7581.4×
Maine2,6291.03×
New Hampshire2,5100.9×
West Virginia2,4870.75×
Washington, District of Columbia2,4051.13×
Rhode Island1,9760.87×
Hawaii1,8390.6×
North Dakota1,7511.2×
South Dakota1,7491.06×
Alaska1,5861.04×
Vermont1,3291.07×
Delaware1,3080.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drop Dead, Gorgeous audience
BrandAffinityCategory
Batman1.66×Movies & TV
Gothic fashion2.88×Fashion & Accessoires
Cosplay2.24×Games
Fortnite1.71×Games
Makeup Tutorials1.68×Beauty & Wellness
Comedy club2.04×Movies & TV
Call of Duty1.72×Games
Body modification1.53×Beauty & Wellness
Gay pride1.64×Politics & Society
Cardi B1.62×Music & Radio
League of Legends1.61×Games
Eye shadow1.62×Beauty & Wellness
Beyoncé1.73×Music & Radio
World of Warcraft1.54×Games
Rihanna1.54×Music & Radio
Shōnen manga1.57×Literature
Dave Chappelle2.43×Movies & TV
Eminem1.56×Music & Radio
Fashion blog1.65×Fashion & Accessoires
Nu metal1.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drop Dead, Gorgeous audience
TraitClusterScore
ExtroversionTHRILL1.53
LGBTQ+ IdentityOPEN1.24
MindfulnessBALANCE0.96
Design AffinityPREMIUM0.96
Social Media UsageJOY0.95
Sports ActivityPOWER0.91

Worldwide distribution

Worldwide audience distribution share by country for Drop Dead, Gorgeous
CountryShare
United States66.5%
United Kingdom9.2%
India2.8%

See Drop Dead, Gorgeous audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Drop Dead, Gorgeous have in United States?

Drop Dead, Gorgeous has an estimated audience of 710,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Drop Dead, Gorgeous fans?

89.1% of Drop Dead, Gorgeous fans are female, 10.9% are male, with an average age of 37.8 years.

Which brands do Drop Dead, Gorgeous fans like most?

Drop Dead, Gorgeous fans show strongest brand affinity for Batman (1.66×), Gothic fashion (2.88×), and Cosplay (2.24×) over the country average.

Where do Drop Dead, Gorgeous fans live in United States?

Drop Dead, Gorgeous fans in United States are most concentrated in California (reach 85,426), Texas (reach 55,590), and New York (reach 40,755). These three regions account for the largest share of the active audience.

What other brands do Drop Dead, Gorgeous fans also like?

Beyond Drop Dead, Gorgeous itself, the audience over-indexes on Gothic fashion (2.88×), Cosplay (2.24×), Fortnite (1.71×), and Makeup Tutorials (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drop Dead, Gorgeous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.