Duck Dynasty Audience in United States

Duck Dynasty logo

Duck Dynasty has an estimated audience of 4,433,610 people in United States. 47.4% are female, 52.6% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Deer, Waterfowl, Fly fishing, Fishing rod, Fishing line.

The average Duck Dynasty fan in United States is 37.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Deer, Waterfowl, Fly fishing, with strongest over-indexing on Deer (4.84× the country average). Demographically, the Duck Dynasty audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Duck Dynasty fans

Demographic split for Duck Dynasty audience in United States
MetricValue
Female47.4%
Male52.6%
Average age37.3
Estimated audience size4,433,610

Audience persona

The typical Duck Dynasty fan in United States is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Deer.

Top regions in United States

Top regions ranked by reach for Duck Dynasty in United States
RegionReachAffinity
Texas419,8281.1×
California257,5430.53×
Florida238,1600.79×
North Carolina171,8901.29×
Georgia158,1421.16×
Ohio156,8031.15×
Tennessee149,8311.68×
Pennsylvania125,0770.84×
New York119,8400.48×
Louisiana110,2441.93×
Illinois109,5820.74×
Michigan108,1800.93×
Indiana105,0211.3×
Virginia100,8800.93×
Alabama98,8411.6×
Missouri97,2991.36×
Kentucky97,0071.75×
South Carolina95,6891.43×
Oklahoma83,9211.7×
Arkansas71,1471.95×
Mississippi69,8991.91×
Arizona67,4280.74×
Wisconsin61,4180.92×
Washington59,3790.67×
Colorado51,1770.73×
Minnesota51,1430.81×
New Jersey49,3920.44×
Maryland47,2610.62×
Iowa41,7011.14×
Kansas41,5151.19×
Massachusetts40,4080.46×
Utah35,5150.89×
Oregon35,0410.69×
West Virginia34,9711.69×
Nevada24,6370.57×
Connecticut23,6880.53×
Idaho23,2701.05×
Nebraska22,3671.01×
New Mexico20,2250.91×
Hawaii13,2760.7×
Maine12,8890.81×
Montana12,3861.01×
New Hampshire11,6840.67×
South Dakota11,0801.08×
North Dakota9,7941.08×
Delaware7,5410.62×
Wyoming7,0141.07×
Alaska6,9740.74×
Rhode Island6,6210.47×
Washington, District of Columbia6,1310.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duck Dynasty audience
BrandAffinityCategory
Deer4.84×Pets & Animals
Waterfowl5.61×Pets & Animals
Fly fishing3.6×Sports
Fishing rod3.62×Sports
Fishing line3.68×Sports
Bass fishing3.09×Sports
Fishing tackle3.19×Sports
Largemouth bass4.36×Food & Beverages
Blues music1.57×Music & Radio
Fishing bait3.89×Pets & Animals
Kayak fishing3.81×Sports
Heavy metal music1.5×Music & Radio
Cars (film)2.26×Movies & TV
Alternative rock1.6×Music & Radio
Fox hunting2.57×Sports
Trophy hunting2.38×Sports
Motor vehicle1.51×Cars & Mobility
Bass (fish)4.13×Pets & Animals
REI2.03×Fashion & Accessoires
Turkey hunting2.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duck Dynasty audience
TraitClusterScore
Risk AppetiteTHRILL1.85
PatriotismCONSERVATISM1.75
Luxury OrientationPREMIUM1.55
IndividualismJOY1.14
DIY MentalityTHRILL1.05
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Duck Dynasty
CountryShare
United States84.1%
Canada5.4%
United Kingdom4.1%

See Duck Dynasty audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Duck Dynasty have in United States?

Duck Dynasty has an estimated audience of 4,433,610 people in United States, concentrated in Texas and California.

What is the gender split and age of Duck Dynasty fans?

47.4% of Duck Dynasty fans are female, 52.6% are male, with an average age of 37.3 years.

Which brands do Duck Dynasty fans like most?

Duck Dynasty fans show strongest brand affinity for Deer (4.84×), Waterfowl (5.61×), and Fly fishing (3.6×) over the country average.

Where do Duck Dynasty fans live in United States?

Duck Dynasty fans in United States are most concentrated in Texas (reach 419,828), California (reach 257,543), and Florida (reach 238,160). These three regions account for the largest share of the active audience.

What other brands do Duck Dynasty fans also like?

Beyond Duck Dynasty itself, the audience over-indexes on Waterfowl (5.61×), Fly fishing (3.6×), Fishing rod (3.62×), and Fishing line (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duck Dynasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.