DumBO Audience in United States

DumBO logo

DumBO has an estimated audience of 4,278,989 people in United States. 53.6% are female, 46.4% are male, average age 40.6. Top regions: New York, California, Texas. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average DumBO fan in United States is 40.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.77× the country average). Demographically, the DumBO audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of DumBO fans

Demographic split for DumBO audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.6
Estimated audience size4,278,989

Audience persona

The typical DumBO fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for DumBO in United States
RegionReachAffinity
New York1,538,0606.43×
California543,5461.16×
Texas381,6401.04×
Florida300,9301.04×
New Jersey212,0231.95×
Illinois130,6100.92×
Pennsylvania129,3510.9×
Georgia113,9140.86×
Ohio112,6970.85×
North Carolina111,1290.86×
Oklahoma110,6872.33×
Arizona93,9921.08×
Massachusetts92,1991.09×
Virginia92,1600.88×
Michigan87,7420.78×
Washington76,0560.89×
Tennessee72,8510.85×
Maryland70,6420.96×
Indiana68,2940.87×
Colorado54,7680.81×
Missouri52,0680.75×
Alabama51,0850.85×
South Carolina47,8350.74×
Wisconsin46,1350.72×
Kentucky45,8130.85×
Minnesota45,2380.74×
Connecticut44,8201.04×
Louisiana44,3360.8×
Oregon39,9970.82×
Nevada35,3870.86×
Utah35,2830.92×
Iowa30,2710.86×
Arkansas28,3060.8×
Mississippi27,7430.79×
Kansas27,3650.81×
New Mexico19,4550.91×
Idaho16,8110.78×
Nebraska16,0200.75×
West Virginia15,4130.77×
Hawaii13,8910.76×
New Hampshire13,5740.81×
Maine11,8330.77×
Rhode Island11,8090.87×
Washington, District of Columbia10,8820.85×
Delaware9,2450.78×
Montana8,3120.7×
South Dakota6,6850.68×
Alaska6,4350.7×
North Dakota5,5220.63×
Vermont5,4920.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DumBO audience
BrandAffinityCategory
Elsword25.77×Games
Israel2.94×Travel & Leisure
Kendra Scott1.52×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.34×Cars & Mobility
Stamp collecting1.79×Home & Garden
Home staging1.85×Home & Garden
Hocus Pocus1.69×Movies & TV
UK garage1.89×Music & Radio
Jeep Grand Cherokee (WJ)2.05×Cars & Mobility
Kento Yamazaki3.14×Movies & TV
Corona (band)1.59×Music & Radio
Primos Hunting5.39×Sports
Keeper (password manager)1.62×Technology & Electronics
Hayward, California2.69×Travel & Leisure
Consequence (rapper)1.57×Music & Radio
jordy nelson3.5×Sports
Inland Empire (film)2.22×Movies & TV
Isometric exercise1.88×Sports
La Opinión1.52×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DumBO audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for DumBO
CountryShare
United States46.7%
France11.1%
Italy9.6%

See DumBO audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does DumBO have in United States?

DumBO has an estimated audience of 4,278,989 people in United States, concentrated in New York and California.

What is the gender split and age of DumBO fans?

53.6% of DumBO fans are female, 46.4% are male, with an average age of 40.6 years.

Which brands do DumBO fans like most?

DumBO fans show strongest brand affinity for Elsword (25.77×), Israel (2.94×), and Kendra Scott (1.52×) over the country average.

Where do DumBO fans live in United States?

DumBO fans in United States are most concentrated in New York (reach 1,538,060), California (reach 543,546), and Texas (reach 381,640). These three regions account for the largest share of the active audience.

What other brands do DumBO fans also like?

Beyond DumBO itself, the audience over-indexes on Israel (2.94×), Kendra Scott (1.52×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DumBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.