Duster Audience in United States
Duster has an estimated audience of 1,470,025 people in United States. 35.4% are female, 64.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, Urban Outfitters, N1 road (South Africa), MK.
The average Duster fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, Urban Outfitters, with strongest over-indexing on Israel (3.49× the country average). Demographically, the Duster audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Duster fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 42.2 |
| Estimated audience size | 1,470,025 |
Audience persona
The typical Duster fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 213,012 | 1.32× |
| Texas | 148,795 | 1.18× |
| Florida | 89,552 | 0.9× |
| New York | 86,975 | 1.06× |
| Illinois | 51,057 | 1.04× |
| Georgia | 47,586 | 1.05× |
| Pennsylvania | 44,538 | 0.9× |
| North Carolina | 43,614 | 0.99× |
| Ohio | 41,699 | 0.92× |
| Michigan | 38,571 | 1× |
| New Jersey | 34,274 | 0.92× |
| Virginia | 34,056 | 0.95× |
| Washington | 32,821 | 1.11× |
| Arizona | 30,983 | 1.03× |
| Nebraska | 30,912 | 4.19× |
| Massachusetts | 28,044 | 0.97× |
| Tennessee | 27,605 | 0.94× |
| Indiana | 25,078 | 0.93× |
| Maryland | 23,851 | 0.94× |
| Colorado | 23,597 | 1.02× |
| Missouri | 21,229 | 0.9× |
| Oregon | 18,578 | 1.1× |
| South Carolina | 18,550 | 0.84× |
| Minnesota | 18,522 | 0.88× |
| Wisconsin | 18,093 | 0.82× |
| Oklahoma | 17,667 | 1.08× |
| Alabama | 17,101 | 0.83× |
| Kentucky | 17,036 | 0.92× |
| Louisiana | 16,367 | 0.86× |
| Utah | 15,039 | 1.14× |
| Connecticut | 14,833 | 1.01× |
| Nevada | 13,701 | 0.96× |
| Arkansas | 11,036 | 0.91× |
| Kansas | 10,535 | 0.91× |
| Idaho | 10,501 | 1.42× |
| Iowa | 10,150 | 0.84× |
| Mississippi | 9,388 | 0.78× |
| New Mexico | 7,416 | 1.01× |
| West Virginia | 6,092 | 0.89× |
| Hawaii | 5,285 | 0.84× |
| New Hampshire | 4,601 | 0.79× |
| Maine | 4,521 | 0.86× |
| Washington, District of Columbia | 4,457 | 1.01× |
| Rhode Island | 3,797 | 0.81× |
| Delaware | 3,063 | 0.76× |
| Montana | 2,856 | 0.7× |
| North Dakota | 2,547 | 0.84× |
| South Dakota | 2,499 | 0.74× |
| Alaska | 2,330 | 0.74× |
| Vermont | 1,986 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.49× | Travel & Leisure |
| Elsword | 20.63× | Games |
| Urban Outfitters | 1.74× | Shopping |
| N1 road (South Africa) | 3.78× | Travel & Leisure |
| MK | 3.73× | Music & Radio |
| Minnesota | 1.55× | Travel & Leisure |
| Wikia | 2.77× | Internet & Social Media |
| Keith Stanfield | 5.32× | Movies & TV |
| Hog Hunting | 1.92× | Sports |
| Monogram | 1.94× | Home & Garden |
| Jeep Wagoneer | 2.73× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 2.93× | Cars & Mobility |
| Riedel (glass manufacturer) | 11.75× | Home & Garden |
| Keene, New Hampshire | 8.58× | Travel & Leisure |
| Isla Holbox | 10.76× | Travel & Leisure |
| Corona (band) | 2.42× | Music & Radio |
| Acoustic music | 1.92× | Music & Radio |
| Keeper (password manager) | 2.65× | Technology & Electronics |
| Better Off Dead (film) | 4.37× | Movies & TV |
| Google Wallet | 2.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.37 |
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.9% |
| United States | 20.8% |
| India | 11.5% |
See Duster audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Duster have in United States?
Duster has an estimated audience of 1,470,025 people in United States, concentrated in California and Texas.
What is the gender split and age of Duster fans?
35.4% of Duster fans are female, 64.6% are male, with an average age of 42.2 years.
Which brands do Duster fans like most?
Duster fans show strongest brand affinity for Israel (3.49×), Elsword (20.63×), and Urban Outfitters (1.74×) over the country average.
Where do Duster fans live in United States?
Duster fans in United States are most concentrated in California (reach 213,012), Texas (reach 148,795), and Florida (reach 89,552). These three regions account for the largest share of the active audience.
What other brands do Duster fans also like?
Beyond Duster itself, the audience over-indexes on Elsword (20.63×), Urban Outfitters (1.74×), N1 road (South Africa) (3.78×), and MK (3.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Duster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.