Duster Audience in United States

Duster has an estimated audience of 1,470,025 people in United States. 35.4% are female, 64.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Tram, Horoscope, Day trading, Kia Sportage, Indianapolis Motor Speedway.

The average Duster fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tram, Horoscope, Day trading, with strongest over-indexing on Tram (26.79× the country average). Demographically, the Duster audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Duster fans

Demographic split for Duster audience in United States
MetricValue
Female35.4%
Male64.6%
Average age42.2
Estimated audience size1,470,025

Audience persona

The typical Duster fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tram.

Top regions in United States

Top regions ranked by reach for Duster in United States
RegionReachAffinity
California213,0121.32×
Texas148,7951.18×
Florida89,5520.9×
New York86,9751.06×
Illinois51,0571.04×
Georgia47,5861.05×
Pennsylvania44,5380.9×
North Carolina43,6140.99×
Ohio41,6990.92×
Michigan38,5711×
New Jersey34,2740.92×
Virginia34,0560.95×
Washington32,8211.11×
Arizona30,9831.03×
Nebraska30,9124.19×
Massachusetts28,0440.97×
Tennessee27,6050.94×
Indiana25,0780.93×
Maryland23,8510.94×
Colorado23,5971.02×
Missouri21,2290.9×
Oregon18,5781.1×
South Carolina18,5500.84×
Minnesota18,5220.88×
Wisconsin18,0930.82×
Oklahoma17,6671.08×
Alabama17,1010.83×
Kentucky17,0360.92×
Louisiana16,3670.86×
Utah15,0391.14×
Connecticut14,8331.01×
Nevada13,7010.96×
Arkansas11,0360.91×
Kansas10,5350.91×
Idaho10,5011.42×
Iowa10,1500.84×
Mississippi9,3880.78×
New Mexico7,4161.01×
West Virginia6,0920.89×
Hawaii5,2850.84×
New Hampshire4,6010.79×
Maine4,5210.86×
Washington, District of Columbia4,4571.01×
Rhode Island3,7970.81×
Delaware3,0630.76×
Montana2,8560.7×
North Dakota2,5470.84×
South Dakota2,4990.74×
Alaska2,3300.74×
Vermont1,9860.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duster audience
BrandAffinityCategory
Tram26.79×Cars & Mobility
Horoscope11.18×Health
Day trading12.26×Business & Career
Kia Sportage20.63×Cars & Mobility
Indianapolis Motor Speedway13.3×Sports
Blended whiskey10.6×Food & Beverages
Property insurance14.36×Home & Garden
Critical illness insurance13.76×Business & Career
Roulette10.75×Games
MSN2.85×News
Staples (Canada)3.49×Business & Career
Whole grain9.23×Food & Beverages
Pet insurance9.83×Pets & Animals
Term life insurance10.35×Business & Career
Cross-country skiing8.98×Sports
Helicopter3.86×Cars & Mobility
Home inspection10.48×Home & Garden
General insurance11.62×Business & Career
Carvana3.64×Cars & Mobility
Honda HR-V14.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duster audience
TraitClusterScore
Risk AppetiteTHRILL2.37
PatriotismCONSERVATISM1.49
Luxury OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.3
Need for SecurityCONSERVATISM1.29
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Duster
CountryShare
Brazil20.9%
United States20.8%
India11.5%

See Duster audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Duster have in United States?

Duster has an estimated audience of 1,470,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Duster fans?

35.4% of Duster fans are female, 64.6% are male, with an average age of 42.2 years.

Which brands do Duster fans like most?

Duster fans show strongest brand affinity for Tram (26.79×), Horoscope (11.18×), and Day trading (12.26×) over the country average.

Where do Duster fans live in United States?

Duster fans in United States are most concentrated in California (reach 213,012), Texas (reach 148,795), and Florida (reach 89,552). These three regions account for the largest share of the active audience.

What other brands do Duster fans also like?

Beyond Duster itself, the audience over-indexes on Horoscope (11.18×), Day trading (12.26×), Kia Sportage (20.63×), and Indianapolis Motor Speedway (13.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.