Rascasse Audience Intelligence

Duster Audience in United States

A data profile of the people who buy, follow and care about Duster in United States — modelled from more than twelve digital signal sources. Duster has an estimated audience of 892,738 people in United States.

#496among Singer-songwriter in United States#5790among Person in United States#3359in Music & Radio

The average Duster fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tram, Helicopter, Discount Tire, with strongest over-indexing on Tram (38.93× the country average).

Demographically, the Duster audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duster fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Tram.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duster profile in United States.

Audience size
893K
in United States
Gender
35.4%♀
64.6% male
Age
42.2
average years
Country rank
#25534
Person in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duster fans

35.4% are female, 64.6% are male, average age 42.2.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Duster audience in United States
MetricValue
Female35.4%
Male64.6%
Average age42.2
Estimated audience size892,738
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Duster audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Duster audience comes from United States.

Worldwide audience distribution share by country for Duster
CountryShare
Brazil22.1%
India15.1%
United States13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duster audience in United States is strongest.

Fig. 05

Top regions by affinity

Duster fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K4.27×
02Idaho~9K1.17×
03California~200K1.16×
04Oregon~20K1.11×
05Texas~100K1.05×
06Georgia~50K1.04×
07Washington~30K1.04×
08Arizona~30K1.01×
09Oklahoma~20K1.01×
10Connecticut~10K1.00×
11Utah~10K0.99×
12New Mexico~7K0.99×
13Illinois~50K0.98×
14Kentucky~20K0.98×
15Kansas~10K0.97×
16New York~80K0.96×
17North Carolina~40K0.96×
18Virginia~30K0.96×
19Maryland~20K0.96×
20Colorado~20K0.96×
21Arkansas~10K0.96×
22Massachusetts~30K0.95×
23Missouri~20K0.95×
24West Virginia~6K0.95×
25South Carolina~20K0.94×
26Maine~5K0.94×
27Washington, District of Columbia~4K0.94×
28Michigan~40K0.93×
29Indiana~20K0.93×
30Alabama~20K0.92×
31Pennsylvania~40K0.91×
32Tennessee~30K0.91×
33Minnesota~20K0.91×
34Louisiana~20K0.91×
35Nevada~10K0.91×
36North Dakota~3K0.91×
37Vermont~2K0.91×
38Ohio~40K0.90×
39New Jersey~30K0.90×
40Alaska~3K0.90×
41New Hampshire~5K0.89×
42Rhode Island~4K0.89×
43Delaware~4K0.89×
44Montana~4K0.88×
45Mississippi~10K0.87×
46South Dakota~3K0.87×
47Florida~90K0.86×
48Wisconsin~20K0.85×
49Iowa~10K0.84×
50Hawaii~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Duster, United States
0.84×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duster audience
#·InterestCategoryAffinity×
01TramCars & Mobility38.93×
02Car clubCars & Mobility5.26×
03HelicopterCars & Mobility5.10×
04SuperchargerCars & Mobility4.96×
05Electric motorcycles and scootersCars & Mobility3.98×
06Compact carCars & Mobility3.74×
07Automobile repair shopCars & Mobility3.01×
08Kyle BuschSports2.94×
09Racing gamesGames2.81×
10Rail transportTravel & Leisure2.78×
11Dump truckCars & Mobility2.78×
12Discount TireShopping2.75×
13Public transportCars & Mobility2.26×
14CarvanaCars & Mobility2.24×
15Solar energyHome & Garden2.01×
16CarGurusCars & Mobility1.99×
17LogisticsBusiness & Career1.97×
18Mixed martial artsSports1.76×
19United Parcel ServiceBusiness & Career1.75×
20AutoZoneCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duster audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.39×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duster have in United States?

Duster has an estimated audience of 892,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Duster fans?

35.4% of Duster fans are female, 64.6% are male, with an average age of 42.2 years.

03

Which brands do Duster fans like most?

Duster fans show strongest brand affinity for Tram (38.93×), Helicopter (5.1×), and Discount Tire (2.75×) over the country average.

04

Where do Duster fans live in United States?

Duster fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Duster fans also like?

Beyond Duster itself, the audience over-indexes on Helicopter (5.1×), Discount Tire (2.75×), Rail transport (2.78×), and Compact car (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Duster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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