Rascasse Audience Intelligence

Easter Bunny Audience in United States

A data profile of the people who buy, follow and care about Easter Bunny in United States — modelled from more than twelve digital signal sources. Easter Bunny has an estimated audience of 1,802,149 people in United States.

#94among Video game in United States#6671among Topic in United States#323in Kids & Family

The average Easter Bunny fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Bath and Bodyworks, Armageddon (1998 film), with strongest over-indexing on Scooby-Doo (5.82× the country average).

Demographically, the Easter Bunny audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easter Bunny fan in United States is more female, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter Bunny profile in United States.

Audience size
1.8M
in United States
Gender
84.3%♀
15.7% male
Age
38.2
average years
Country rank
#15442
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter Bunny fans

84.3% are female, 15.7% are male, average age 38.2.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Easter Bunny audience in United States
MetricValue
Female84.3%
Male15.7%
Average age38.2
Estimated audience size1,802,149
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Easter Bunny audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Easter Bunny audience comes from United States.

Worldwide audience distribution share by country for Easter Bunny
CountryShare
United States33.8%
Brazil13.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter Bunny audience in United States is strongest.

Fig. 05

Top regions by affinity

Easter Bunny fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.55×
02Arizona~50K1.49×
03Louisiana~30K1.25×
04West Virginia~10K1.25×
05Pennsylvania~70K1.21×
06Alaska~5K1.20×
07Kentucky~30K1.19×
08North Dakota~4K1.17×
09Ohio~60K1.14×
10New Hampshire~8K1.12×
11South Dakota~5K1.12×
12Wisconsin~30K1.11×
13Rhode Island~6K1.11×
14New Jersey~50K1.10×
15Arkansas~20K1.08×
16Connecticut~20K1.07×
17Massachusetts~40K1.06×
18Indiana~30K1.05×
19Missouri~30K1.05×
20Michigan~50K1.03×
21Utah~20K1.03×
22Iowa~20K1.02×
23Mississippi~20K1.02×
24Kansas~10K1.02×
25Illinois~60K1.01×
26Texas~200K1.00×
27Nebraska~9K1.00×
28Idaho~9K1.00×
29Maine~6K1.00×
30Montana~5K0.99×
31Minnesota~20K0.96×
32New York~100K0.95×
33Vermont~3K0.95×
34Oklahoma~20K0.94×
35South Carolina~30K0.93×
36New Mexico~8K0.93×
37Delaware~5K0.93×
38North Carolina~50K0.91×
39Tennessee~30K0.88×
40Hawaii~7K0.88×
41California~200K0.86×
42Virginia~40K0.86×
43Georgia~50K0.85×
44Nevada~10K0.85×
45Maryland~30K0.84×
46Florida~100K0.83×
47Washington~30K0.83×
48Colorado~20K0.81×
49Oregon~20K0.77×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Easter Bunny, United States
0.65×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter Bunny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter Bunny audience
#·InterestCategoryAffinity×
01Armageddon (1998 film)Movies & TV11.68×
02Scooby-DooMovies & TV5.82×
03Stitch!Movies & TV5.00×
04Bath and BodyworksShopping4.22×
05Valentine's DayKids & Family3.51×
06Greeting cardKids & Family3.27×
07Children's clothingFashion & Accessoires2.97×
08Child careKids & Family2.77×
09CupcakeFood & Beverages2.53×
10Discount storesShopping2.46×
11Five BelowShopping2.40×
12Cyber MondayShopping2.32×
13Pizza HutFood & Beverages2.10×
14Shopping mallsShopping1.96×
15SubwayFood & Beverages1.86×
16Organic foodFood & Beverages1.77×
17Dollar GeneralShopping1.75×
18McDonald'sFood & Beverages1.61×
19Trader Joe'sShopping1.58×
20StarbucksFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter Bunny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter Bunny audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.94×
Family OrientationCONSERVATISM1.90×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter Bunny audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.79×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter Bunny have in United States?

Easter Bunny has an estimated audience of 1,802,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Easter Bunny fans?

84.3% of Easter Bunny fans are female, 15.7% are male, with an average age of 38.2 years.

03

Which brands do Easter Bunny fans like most?

Easter Bunny fans show strongest brand affinity for Scooby-Doo (5.82×), Bath and Bodyworks (4.22×), and Armageddon (1998 film) (11.68×) over the country average.

04

Where do Easter Bunny fans live in United States?

Easter Bunny fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Easter Bunny fans also like?

Beyond Easter Bunny itself, the audience over-indexes on Bath and Bodyworks (4.22×), Armageddon (1998 film) (11.68×), Pizza Hut (2.1×), and Discount stores (2.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Easter Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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