Easter Bunny Audience in United States

Easter Bunny logo

Easter Bunny has an estimated audience of 1,802,149 people in United States. 84.3% are female, 15.7% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Scooby-Doo, Capital One, Google Maps, Diane Keaton, Indeed.com.

The average Easter Bunny fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Scooby-Doo, Capital One, Google Maps, with strongest over-indexing on Scooby-Doo (8.55× the country average). Demographically, the Easter Bunny audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Easter Bunny fans

Demographic split for Easter Bunny audience in United States
MetricValue
Female84.3%
Male15.7%
Average age38.2
Estimated audience size1,802,149

Audience persona

The typical Easter Bunny fan in United States is more female, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Easter Bunny in United States
RegionReachAffinity
California176,0660.89×
Texas146,7400.95×
New York103,1341.02×
Florida103,1130.85×
Arizona75,6622.06×
Pennsylvania72,0001.19×
Illinois62,2011.04×
Ohio60,8911.1×
Alabama53,2532.12×
North Carolina52,2190.96×
Michigan50,5201.07×
New Jersey48,7861.06×
Georgia47,3910.85×
Virginia40,4260.92×
Massachusetts36,6911.03×
Indiana34,4201.05×
Tennessee32,8150.91×
Missouri28,5890.98×
Washington28,0600.78×
Kentucky27,1851.2×
Maryland27,0800.87×
Louisiana26,7811.15×
Wisconsin26,6920.98×
South Carolina25,4810.94×
Minnesota22,4650.87×
Colorado21,4500.76×
Oklahoma18,9940.95×
Arkansas17,6471.19×
Connecticut17,3400.96×
Utah17,0381.06×
Mississippi15,2761.03×
Oregon15,1700.73×
Iowa15,0051.01×
Nevada14,9740.86×
Kansas14,0360.99×
West Virginia10,4721.25×
Nebraska8,3420.92×
Idaho8,3130.92×
New Mexico7,7970.86×
New Hampshire6,7190.95×
Alaska6,1811.6×
Maine5,8110.9×
Hawaii5,5430.72×
Rhode Island5,3540.93×
Delaware4,3820.88×
Montana4,3030.86×
South Dakota4,0560.97×
North Dakota3,2040.87×
Washington, District of Columbia3,0720.57×
Vermont2,4760.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easter Bunny audience
BrandAffinityCategory
Scooby-Doo8.55×Movies & TV
Capital One5.75×Business & Career
Google Maps5.24×Internet & Social Media
Diane Keaton7.36×Movies & TV
Indeed.com4.76×Business & Career
AccuWeather7.24×Home & Garden
Beetlejuice5.21×Movies & TV
Google News5.72×News
Billy Bob Thornton7.68×Movies & TV
Circle K5.68×Shopping
Matthew McConaughey7.32×Movies & TV
Bruce Willis5.64×Movies & TV
Khan Academy6.38×Business & Career
MSN3.03×News
Flickr7.37×Internet & Social Media
Enterprise Rent-A-Car4.47×Cars & Mobility
Stitch!7.66×Movies & TV
DeviantArt5.13×Internet & Social Media
Catherine Zeta-Jones8.22×Movies & TV
Kendra Scott7.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easter Bunny audience
TraitClusterScore
Price SensitivityPREMIUM1.83
Family OrientationCONSERVATISM1.81
CreativityOPEN1.45
IndulgenceJOY1.45
TravellingTHRILL1.31
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Easter Bunny
CountryShare
United States33.8%
Brazil13.5%
United Kingdom7.5%

See Easter Bunny audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Easter Bunny have in United States?

Easter Bunny has an estimated audience of 1,802,149 people in United States, concentrated in California and Texas.

What is the gender split and age of Easter Bunny fans?

84.3% of Easter Bunny fans are female, 15.7% are male, with an average age of 38.2 years.

Which brands do Easter Bunny fans like most?

Easter Bunny fans show strongest brand affinity for Scooby-Doo (8.55×), Capital One (5.75×), and Google Maps (5.24×) over the country average.

Where do Easter Bunny fans live in United States?

Easter Bunny fans in United States are most concentrated in California (reach 176,066), Texas (reach 146,740), and New York (reach 103,134). These three regions account for the largest share of the active audience.

What other brands do Easter Bunny fans also like?

Beyond Easter Bunny itself, the audience over-indexes on Capital One (5.75×), Google Maps (5.24×), Diane Keaton (7.36×), and Indeed.com (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.