Easter Bunny Audience in Germany
Easter Bunny has an estimated audience of 263,790 people in Germany. 70.2% are female, 29.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Artistic inspiration, Home Office, Saving.
The average Easter Bunny fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Artistic inspiration, with strongest over-indexing on Progressive rock (3.7× the country average). Demographically, the Easter Bunny audience skews more female with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Video game
Demographics of Easter Bunny fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 37.8 |
| Estimated audience size | 263,790 |
Audience persona
The typical Easter Bunny fan in Germany is more female, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,507 | 0.94× |
| Bayern | 48,717 | 1.15× |
| Baden-Württemberg | 43,080 | 1.2× |
| Niedersachsen | 25,186 | 0.98× |
| Hessen | 18,928 | 0.94× |
| Sachsen | 14,648 | 1.13× |
| Rheinland-Pfalz | 14,188 | 1.07× |
| Brandenburg | 10,006 | 1.22× |
| Berlin | 8,587 | 0.73× |
| Thüringen | 8,083 | 1.2× |
| Schleswig-Holstein | 7,930 | 0.84× |
| Sachsen-Anhalt | 7,623 | 1.12× |
| Mecklenburg-Vorpommern | 4,864 | 0.97× |
| Hamburg | 4,488 | 0.75× |
| Saarland | 3,246 | 1× |
| Bremen | 1,698 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.7× | Music & Radio |
| Rossmann | 1.58× | Shopping |
| Artistic inspiration | 2.42× | Arts & Culture |
| Home Office | 2.3× | Business & Career |
| Saving | 2.45× | Business & Career |
| Business English | 3.37× | Business & Career |
| Stradivarius | 1.88× | Shopping |
| Inha University | 18.25× | Business & Career |
| Brunello Cucinelli | 4.02× | Fashion & Accessoires |
| Ipekyol | 3.4× | Shopping |
| Mothercare | 1.54× | Kids & Family |
| Natural rubber | 1.79× | Cars & Mobility |
| Enzkreis | 7.34× | Travel & Leisure |
| Friedrich Gulda | 14.87× | Music & Radio |
| 1UP.com | 60.31× | Games |
| Gilbert Burns (fighter) | 9.55× | Sports |
| Caprivi Strip | 5.53× | |
| Helvellyn | 16.89× | Travel & Leisure |
| Volvo V60 | 2.65× | Cars & Mobility |
| Eco Friendly Living | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.15 |
| Family Orientation | CONSERVATISM | 2.11 |
| DIY Mentality | THRILL | 1.79 |
| Sustainability | BALANCE | 1.66 |
| Price Sensitivity | PREMIUM | 1.55 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Brazil | 13.5% |
| United Kingdom | 7.5% |
See Easter Bunny audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Easter Bunny have in Germany?
Easter Bunny has an estimated audience of 263,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Easter Bunny fans?
70.2% of Easter Bunny fans are female, 29.8% are male, with an average age of 37.8 years.
Which brands do Easter Bunny fans like most?
Easter Bunny fans show strongest brand affinity for Progressive rock (3.7×), Rossmann (1.58×), and Artistic inspiration (2.42×) over the country average.
Where do Easter Bunny fans live in Germany?
Easter Bunny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,507), Bayern (reach 48,717), and Baden-Württemberg (reach 43,080). These three regions account for the largest share of the active audience.
What other brands do Easter Bunny fans also like?
Beyond Easter Bunny itself, the audience over-indexes on Rossmann (1.58×), Artistic inspiration (2.42×), Home Office (2.3×), and Saving (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easter Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.