Rascasse Audience Intelligence

Easter Bunny Audience in Germany

A data profile of the people who buy, follow and care about Easter Bunny in Germany — modelled from more than twelve digital signal sources. Easter Bunny has an estimated audience of 263,790 people in Germany.

#114among Video game in Germany#6575among Topic in Germany#364in Kids & Family

The average Easter Bunny fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Dropbox (service), with strongest over-indexing on Telegram (13.95× the country average).

Demographically, the Easter Bunny audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easter Bunny fan in Germany is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter Bunny profile in Germany.

Audience size
264K
in Germany
Gender
70.2%♀
29.8% male
Age
37.8
average years
Country rank
#18980
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter Bunny fans

70.2% are female, 29.8% are male, average age 37.8.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Easter Bunny audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age37.8
Estimated audience size263,790
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Easter Bunny audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Easter Bunny audience comes from Germany.

Worldwide audience distribution share by country for Easter Bunny
CountryShare
United States33.8%
Brazil13.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter Bunny audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easter Bunny fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.22×
02Sachsen~20K1.21×
03Baden-Württemberg~40K1.19×
04Thüringen~8K1.17×
05Bayern~50K1.16×
06Sachsen-Anhalt~7K1.07×
07Saarland~3K1.04×
08Rheinland-Pfalz~10K1.03×
09Niedersachsen~30K1.01×
10Mecklenburg-Vorpommern~5K0.99×
11Nordrhein-Westfalen~50K0.94×
12Schleswig-Holstein~9K0.92×
13Hessen~20K0.88×
14Bremen~2K0.77×
15Hamburg~5K0.76×
16Berlin~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Easter Bunny, Germany
0.73×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter Bunny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter Bunny audience
#·InterestCategoryAffinity×
01OptimismBusiness & Career33.77×
02Same-sex marriageKids & Family32.78×
03Climate engineeringBusiness & Career26.73×
04Scotland national football teamSports24.55×
05Ramadan (calendar month)Politics & Society22.21×
06Love ActuallyMovies & TV20.00×
07Earth DayPolitics & Society20.00×
08Wales national football teamSports20.00×
09Sustainable businessBusiness & Career19.47×
10International Olympic CommitteeSports18.96×
11TransgenderismPolitics & Society17.66×
12Small Business AdministrationBusiness & Career17.29×
13Ukraine national football teamSports17.03×
14Dropbox (service)Technology & Electronics16.97×
15New Year's EveHome & Garden15.11×
16TelegramInternet & Social Media13.95×
17TrelloInternet & Social Media12.43×
18Sustainable consumptionFood & Beverages11.93×
19FundraisingBusiness & Career9.09×
20Children's literatureLiterature6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter Bunny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter Bunny audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.64×
Family OrientationCONSERVATISM2.28×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter Bunny audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Career OrientationPOWER0.97×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter Bunny have in Germany?

Easter Bunny has an estimated audience of 263,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Easter Bunny fans?

70.2% of Easter Bunny fans are female, 29.8% are male, with an average age of 37.8 years.

03

Which brands do Easter Bunny fans like most?

Easter Bunny fans show strongest brand affinity for Telegram (13.95×), Love Actually (20×), and Dropbox (service) (16.97×) over the country average.

04

Where do Easter Bunny fans live in Germany?

Easter Bunny fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Easter Bunny fans also like?

Beyond Easter Bunny itself, the audience over-indexes on Love Actually (20×), Dropbox (service) (16.97×), Same-sex marriage (32.78×), and Ramadan (calendar month) (22.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Easter Bunny audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easter Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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