Rascasse Audience Intelligence

Ed and Lorraine Warren Audience in United States

A data profile of the people who buy, follow and care about Ed and Lorraine Warren in United States — modelled from more than twelve digital signal sources. Ed and Lorraine Warren has an estimated audience of 2,653,204 people in United States.

#35among TV personality in United States#1863among Person in United States#1602in Movies & TV

The average Ed and Lorraine Warren fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Horror movies, Burger King, with strongest over-indexing on Britney Spears (3.4× the country average).

Demographically, the Ed and Lorraine Warren audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ed and Lorraine Warren fan in United States is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed and Lorraine Warren profile in United States.

Audience size
2.7M
in United States
Gender
82.8%♀
17.2% male
Age
38.1
average years
Country rank
#11382
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ed and Lorraine Warren fans

82.8% are female, 17.2% are male, average age 38.1.

Fig. 02

Gender split

82.8%
Female
17.2%
Male
Demographic split for Ed and Lorraine Warren audience in United States
MetricValue
Female82.8%
Male17.2%
Average age38.1
Estimated audience size2,653,204
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ed and Lorraine Warren audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3932%
40-4924%
50+8%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Ed and Lorraine Warren audience comes from United States.

Worldwide audience distribution share by country for Ed and Lorraine Warren
CountryShare
United States78.5%
United Kingdom7.5%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed and Lorraine Warren audience in United States is strongest.

Fig. 05

Top regions by affinity

Ed and Lorraine Warren fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.33×
02West Virginia~10K1.30×
03Oklahoma~20K1.22×
04Arkansas~20K1.17×
05North Dakota~4K1.15×
06Indiana~30K1.14×
07Kansas~10K1.14×
08Connecticut~20K1.13×
09Alabama~20K1.12×
10Nebraska~9K1.12×
11Texas~200K1.11×
12Utah~20K1.11×
13New Mexico~9K1.10×
14Ohio~50K1.09×
15Tennessee~30K1.09×
16Missouri~30K1.09×
17Idaho~9K1.09×
18Louisiana~20K1.08×
19Mississippi~10K1.08×
20Montana~5K1.08×
21Iowa~10K1.07×
22South Dakota~4K1.07×
23Pennsylvania~50K1.03×
24Colorado~30K1.03×
25Wyoming~2K1.03×
26Nevada~20K1.02×
27Arizona~30K1.01×
28Alaska~3K1.00×
29Rhode Island~5K0.99×
30North Carolina~50K0.97×
31South Carolina~20K0.97×
32Illinois~50K0.96×
33Michigan~40K0.96×
34Wisconsin~20K0.96×
35Maine~5K0.95×
36New Hampshire~6K0.94×
37Georgia~50K0.93×
38Oregon~20K0.92×
39California~200K0.90×
40Delaware~4K0.90×
41Minnesota~20K0.89×
42Virginia~30K0.87×
43Washington~30K0.87×
44Maryland~20K0.83×
45Hawaii~5K0.80×
46Massachusetts~20K0.79×
47Florida~80K0.76×
48New York~70K0.74×
49New Jersey~30K0.74×
50Washington, District of Columbia~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Ed and Lorraine Warren, United States
0.60×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed and Lorraine Warren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed and Lorraine Warren audience
#·InterestCategoryAffinity×
01Stephen KingLiterature5.90×
02Non-alcoholic beverageFood & Beverages3.73×
03Britney SpearsMusic & Radio3.40×
04Internet celebrityInternet & Social Media2.67×
05Horror moviesMovies & TV2.45×
06Dunkin' DonutsFood & Beverages2.39×
07WWESports2.18×
08Burger KingFood & Beverages2.13×
09Theme parksTravel & Leisure1.88×
10TelecommunicationTechnology & Electronics1.83×
11Beauty salonsBeauty & Wellness1.65×
12RedditInternet & Social Media1.63×
13BeerFood & Beverages1.59×
14EBayShopping1.57×
15T-MobileTechnology & Electronics1.57×
16ReligionBusiness & Career1.53×
17WineFood & Beverages1.53×
18Country musicMusic & Radio1.53×
19RecipesFood & Beverages1.51×
20WalmartShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed and Lorraine Warren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed and Lorraine Warren audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.71×
TraditionCONSERVATISM1.62×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed and Lorraine Warren audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.38×
Luxury OrientationPREMIUM0.44×
TravellingTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ed and Lorraine Warren have in United States?

Ed and Lorraine Warren has an estimated audience of 2,653,204 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ed and Lorraine Warren fans?

82.8% of Ed and Lorraine Warren fans are female, 17.2% are male, with an average age of 38.1 years.

03

Which brands do Ed and Lorraine Warren fans like most?

Ed and Lorraine Warren fans show strongest brand affinity for Britney Spears (3.4×), Horror movies (2.45×), and Burger King (2.13×) over the country average.

04

Where do Ed and Lorraine Warren fans live in United States?

Ed and Lorraine Warren fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ed and Lorraine Warren fans also like?

Beyond Ed and Lorraine Warren itself, the audience over-indexes on Horror movies (2.45×), Burger King (2.13×), Non-alcoholic beverage (3.73×), and Recipes (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ed and Lorraine Warren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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