Ed and Lorraine Warren Audience in United States

Ed and Lorraine Warren logo

Ed and Lorraine Warren has an estimated audience of 1,579,994 people in United States. 82.8% are female, 17.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Racing, Saving, Panama, Mortgage insurance, Temple Grandin.

The average Ed and Lorraine Warren fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Racing, Saving, Panama, with strongest over-indexing on Racing (1.79× the country average). Demographically, the Ed and Lorraine Warren audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Ed and Lorraine Warren fans

Demographic split for Ed and Lorraine Warren audience in United States
MetricValue
Female82.8%
Male17.2%
Average age38.1
Estimated audience size1,579,994

Audience persona

The typical Ed and Lorraine Warren fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Racing.

Top regions in United States

Top regions ranked by reach for Ed and Lorraine Warren in United States
RegionReachAffinity
California162,0230.93×
Texas153,0291.13×
Florida83,6980.78×
New York62,9620.71×
Illinois51,6710.98×
Pennsylvania51,2610.96×
Ohio50,6331.04×
North Carolina48,0951.01×
Georgia45,9200.94×
Michigan39,4310.95×
Tennessee35,0871.11×
Arizona33,6701.04×
Indiana33,6031.16×
Virginia33,0680.86×
Washington29,1270.92×
New Jersey28,5440.71×
Colorado28,2241.13×
Missouri28,0221.1×
Kentucky25,8181.3×
Alabama24,8861.13×
Massachusetts24,4820.79×
Wisconsin23,0940.97×
South Carolina22,9180.96×
Louisiana21,9971.08×
Oklahoma21,7701.24×
Maryland21,7650.8×
Minnesota21,6240.96×
Connecticut19,5761.24×
Oregon17,6620.98×
Utah16,4671.16×
Nevada15,3341×
Arkansas15,2161.17×
Kansas14,9471.2×
Mississippi14,2411.09×
Iowa13,5011.04×
West Virginia9,2171.25×
Nebraska9,0211.14×
Idaho8,9951.14×
New Mexico8,9531.13×
New Hampshire5,7610.93×
Maine5,1640.91×
Montana4,8971.12×
Hawaii4,8280.71×
Rhode Island4,7080.94×
South Dakota4,0251.1×
Delaware3,4330.79×
North Dakota3,1740.98×
Alaska3,1620.94×
Wyoming2,4151.03×
Washington, District of Columbia2,4110.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ed and Lorraine Warren audience
BrandAffinityCategory
Racing1.79×Cars & Mobility
Saving1.88×Business & Career
Panama1.88×Travel & Leisure
Mortgage insurance1.8×Business & Career
Temple Grandin2.92×Literature
Jack White1.76×Movies & TV
REO Speedwagon1.83×Music & Radio
Eindhoven1.61×Travel & Leisure
Commercial mortgage1.5×Business & Career
Ironmongery2.25×Home & Garden
Lebanese cuisine1.55×Food & Beverages
Sacred Heart Catholic Church (Dubuque, Iowa)1.86×Politics & Society
Falafel1.68×Food & Beverages
Gary Clark, Jr.2.12×Music & Radio
Divergent series1.68×Movies & TV
ABC iview2.11×Movies & TV
Isabela (province)1.77×
Jorja Fox1.85×Movies & TV
CAD/CAM dentistry1.85×Health
aslan3.74×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ed and Lorraine Warren audience
TraitClusterScore
ExtroversionTHRILL1.8
LGBTQ+ IdentityOPEN1.35
MindfulnessBALANCE1.24
Social Media UsageJOY1.21
TraditionCONSERVATISM1.19
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Ed and Lorraine Warren
CountryShare
United States68.5%
United Kingdom11.2%
Germany3.0%

See Ed and Lorraine Warren audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Ed and Lorraine Warren have in United States?

Ed and Lorraine Warren has an estimated audience of 1,579,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Ed and Lorraine Warren fans?

82.8% of Ed and Lorraine Warren fans are female, 17.2% are male, with an average age of 38.1 years.

Which brands do Ed and Lorraine Warren fans like most?

Ed and Lorraine Warren fans show strongest brand affinity for Racing (1.79×), Saving (1.88×), and Panama (1.88×) over the country average.

Where do Ed and Lorraine Warren fans live in United States?

Ed and Lorraine Warren fans in United States are most concentrated in California (reach 162,023), Texas (reach 153,029), and Florida (reach 83,698). These three regions account for the largest share of the active audience.

What other brands do Ed and Lorraine Warren fans also like?

Beyond Ed and Lorraine Warren itself, the audience over-indexes on Saving (1.88×), Panama (1.88×), Mortgage insurance (1.8×), and Temple Grandin (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed and Lorraine Warren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.