Rascasse Audience Intelligence

EDM Audience in United States

A data profile of the people who buy, follow and care about EDM in United States — modelled from more than twelve digital signal sources. EDM has an estimated audience of 1,668,969 people in United States.

#262among Musical genre in United States#6926among Topic in United States#1932in Music & Radio

The average EDM fan in United States is 27.6 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, California, Texas.

Top brand affinities include Electronic dance music, Disclosure (band), Martin Garrix, with strongest over-indexing on Electronic dance music (6.93× the country average).

Demographically, the EDM audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EDM fan in United States is more male, around 27.6 years old, with strong Mindfulness tendencies and a notable affinity for Electronic dance music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EDM profile in United States.

Audience size
1.7M
in United States
Gender
43.6%♀
56.4% male
Age
27.6
average years
Country rank
#16382
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EDM fans

43.6% are female, 56.4% are male, average age 27.6.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for EDM audience in United States
MetricValue
Female43.6%
Male56.4%
Average age27.6
Estimated audience size1,668,969
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the EDM audience in United States
Age bracketShare%
16-1948%
20-2931%
30-3913%
40-496%
50+3%
Fig. 04

Worldwide distribution

19.7%

of the worldwide EDM audience comes from United States.

Worldwide audience distribution share by country for EDM
CountryShare
United States19.7%
China10.3%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EDM audience in United States is strongest.

Fig. 05

Top regions by affinity

EDM fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K11.79×
02Maine~30K4.37×
03New Hampshire~8K1.28×
04Alaska~4K1.19×
05Nebraska~8K0.93×
06South Dakota~4K0.91×
07Minnesota~20K0.89×
08Colorado~20K0.87×
09Louisiana~20K0.87×
10Idaho~7K0.83×
11California~200K0.82×
12North Dakota~3K0.82×
13Washington~30K0.81×
14Hawaii~6K0.81×
15Nevada~10K0.79×
16Washington, District of Columbia~4K0.79×
17Vermont~2K0.79×
18Oregon~10K0.78×
19Montana~4K0.78×
20Utah~10K0.77×
21Wisconsin~20K0.75×
22Illinois~40K0.74×
23Virginia~30K0.74×
24Kansas~10K0.74×
25Missouri~20K0.73×
26New Mexico~6K0.73×
27Arizona~20K0.72×
28Massachusetts~20K0.72×
29Rhode Island~4K0.72×
30Oklahoma~10K0.71×
31Indiana~20K0.70×
32Delaware~3K0.70×
33Connecticut~10K0.69×
34Arkansas~9K0.69×
35Michigan~30K0.68×
36Kentucky~10K0.68×
37West Virginia~5K0.68×
38Florida~80K0.67×
39Texas~90K0.66×
40New York~60K0.66×
41Ohio~30K0.66×
42Georgia~30K0.66×
43North Carolina~30K0.65×
44Maryland~20K0.65×
45Pennsylvania~40K0.64×
46Tennessee~20K0.63×
47Mississippi~8K0.62×
48South Carolina~20K0.60×
49Alabama~10K0.59×
50New Jersey~20K0.58×
Fig. 06

Affinity by region

Affinity by region — EDM, United States
0.58×1.00×11.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EDM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EDM audience
#·InterestCategoryAffinity×
01Disclosure (band)Music & Radio26.95×
02Martin GarrixMusic & Radio26.64×
03BerghainMusic & Radio25.91×
04Cultural tourismTravel & Leisure20.05×
05International educationBusiness & Career11.52×
06Electronic dance musicMusic & Radio6.93×
07Goth subcultureFashion & Accessoires4.76×
08Antique carCars & Mobility4.33×
09Abstract artArts & Culture4.00×
10DancehallsMusic & Radio3.02×
11Digital photographyBusiness & Career2.86×
12Modern artArts & Culture2.60×
13Music festivalsMusic & Radio2.50×
14Self-loveHealth2.26×
15ConcertsMusic & Radio1.82×
16SupermanMovies & TV1.73×
17TikTokInternet & Social Media1.73×
18Blues musicMusic & Radio1.64×
19Electronic musicMusic & Radio1.62×
20Do it yourself (DIY)Home & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EDM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EDM audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.29×
Pet OwnershipJOY2.07×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EDM audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Convenience OrientationPREMIUM0.77×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EDM have in United States?

EDM has an estimated audience of 1,668,969 people in United States, concentrated in Iowa and California.

02

What is the gender split and age of EDM fans?

43.6% of EDM fans are female, 56.4% are male, with an average age of 27.6 years.

03

Which brands do EDM fans like most?

EDM fans show strongest brand affinity for Electronic dance music (6.93×), Disclosure (band) (26.95×), and Martin Garrix (26.64×) over the country average.

04

Where do EDM fans live in United States?

EDM fans in United States are most concentrated in Iowa (reach ~200K), California (reach ~200K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do EDM fans also like?

Beyond EDM itself, the audience over-indexes on Disclosure (band) (26.95×), Martin Garrix (26.64×), International education (11.52×), and Superman (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See EDM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EDM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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