EDM Audience in United States

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EDM has an estimated audience of 1,668,969 people in United States. 43.6% are female, 56.4% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Bachelor of Business Administration, Livemusic, Electronic dance music, Martin Garrix, Resident Advisor.

The average EDM fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bachelor of Business Administration, Livemusic, Electronic dance music, with strongest over-indexing on Bachelor of Business Administration (43.03× the country average). Demographically, the EDM audience skews more male with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of EDM fans

Demographic split for EDM audience in United States
MetricValue
Female43.6%
Male56.4%
Average age27.6
Estimated audience size1,668,969

Audience persona

The typical EDM fan in United States is more male, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for EDM in United States
RegionReachAffinity
California259,8391.42×
Texas155,3071.08×
Florida116,3931.03×
New York107,7591.16×
Illinois62,5851.13×
Pennsylvania54,2150.96×
Ohio52,7121.03×
North Carolina47,6340.95×
Georgia46,3730.9×
Virginia44,8521.1×
Washington44,3051.32×
Michigan43,7291×
New Jersey39,4310.93×
Massachusetts37,6941.15×
Arizona36,5261.07×
Colorado34,1471.3×
Tennessee30,3360.91×
Indiana30,1040.99×
Maryland27,9450.97×
Missouri27,4401.02×
Minnesota27,0481.13×
Wisconsin26,8511.07×
Oregon24,7351.29×
South Carolina21,6150.86×
Nevada19,6601.22×
Oklahoma18,1180.98×
Alabama17,9110.77×
Utah17,8961.2×
Kentucky17,6180.84×
Louisiana17,3990.81×
Connecticut17,1511.02×
Kansas13,5941.03×
Iowa13,0550.95×
Arkansas11,3440.83×
Idaho9,7031.16×
Hawaii8,2121.14×
Mississippi8,0430.58×
New Mexico7,9120.95×
Nebraska7,7870.93×
Washington, District of Columbia6,7971.35×
New Hampshire6,2610.95×
West Virginia5,7500.74×
Maine5,5520.93×
Rhode Island4,5750.86×
Montana4,5260.98×
Alaska3,5520.99×
South Dakota3,1740.82×
Delaware3,0730.67×
Vermont2,6780.91×
North Dakota2,5750.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EDM audience
BrandAffinityCategory
Bachelor of Business Administration43.03×Business & Career
Livemusic5×Music & Radio
Electronic dance music5.24×Music & Radio
Martin Garrix27.42×Music & Radio
Resident Advisor16.33×Music & Radio
Superman1.9×Movies & TV
Non-fiction books5.2×Literature
Do it yourself (DIY)2.25×Home & Garden
TikTok2.03×Internet & Social Media
Lace wig3.44×Beauty & Wellness
Streetwear3.14×Fashion & Accessoires
Long hair3.84×Beauty & Wellness
Travel photography3.85×Technology & Electronics
Fine-art photography4.64×Technology & Electronics
Art exhibition3.75×Arts & Culture
Harry Potter1.93×Movies & TV
Curling10.73×Sports
Spotify1.67×Internet & Social Media
Contemporary art3×Arts & Culture
Road trip3.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EDM audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.98
Early Adopter MentalityPOWER2.11
ExtroversionTHRILL2.02
Luxury OrientationPREMIUM1.9
SustainabilityBALANCE1.87
Sports ActivityPOWER1.87

Worldwide distribution

Worldwide audience distribution share by country for EDM
CountryShare
United States20.6%
China10.8%
Japan3.9%

See EDM audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does EDM have in United States?

EDM has an estimated audience of 1,668,969 people in United States, concentrated in California and Texas.

What is the gender split and age of EDM fans?

43.6% of EDM fans are female, 56.4% are male, with an average age of 27.6 years.

Which brands do EDM fans like most?

EDM fans show strongest brand affinity for Bachelor of Business Administration (43.03×), Livemusic (5×), and Electronic dance music (5.24×) over the country average.

Where do EDM fans live in United States?

EDM fans in United States are most concentrated in California (reach 259,839), Texas (reach 155,307), and Florida (reach 116,393). These three regions account for the largest share of the active audience.

What other brands do EDM fans also like?

Beyond EDM itself, the audience over-indexes on Livemusic (5×), Electronic dance music (5.24×), Martin Garrix (27.42×), and Resident Advisor (16.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EDM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.