Rascasse Audience Intelligence

Edmunds (company) Target Market in United States

A data profile of the people who buy, follow and care about Edmunds (company) in United States — modelled from more than twelve digital signal sources. Edmunds (company) has an estimated audience of 3,368,031 people in United States.

#977among Brand in United States#329in Cars & Mobility

The average Edmunds (company) fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CarGurus, Used car, CarMax, with strongest over-indexing on CarGurus (9.67× the country average).

Demographically, the Edmunds (company) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edmunds (company) fan in United States is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edmunds (company) profile in United States.

Audience size
3.4M
in United States
Gender
19.3%♀
80.7% male
Age
40.7
average years
Country rank
#9337
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Edmunds (company)

19.3% are female, 80.7% are male, average age 40.7.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Edmunds (company) audience in United States
MetricValue
Female19.3%
Male80.7%
Average age40.7
Estimated audience size3,368,031
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Edmunds (company) audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3926%
40-4923%
50+19%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Edmunds (company) audience comes from United States.

Worldwide audience distribution share by country for Edmunds (company)
CountryShare
United States85.0%
China3.6%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edmunds (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Edmunds (company) customers by region in United States
#RegionReachAffinity×
01New Hampshire~20K1.54×
02Missouri~70K1.32×
03Vermont~7K1.25×
04Connecticut~40K1.24×
05Virginia~100K1.23×
06Massachusetts~80K1.23×
07Maine~10K1.23×
08Nebraska~20K1.20×
09South Carolina~60K1.19×
10New Jersey~100K1.17×
11Kansas~30K1.14×
12Maryland~70K1.13×
13California~400K1.09×
14Florida~200K1.09×
15Pennsylvania~100K1.09×
16North Carolina~100K1.09×
17Rhode Island~10K1.07×
18Delaware~10K1.06×
19Ohio~100K1.05×
20Arizona~70K1.05×
21Illinois~100K1.02×
22Tennessee~70K1.00×
23Wisconsin~50K1.00×
24Georgia~100K0.99×
25Washington~70K0.99×
26Louisiana~40K0.99×
27Colorado~50K0.98×
28Oregon~40K0.98×
29New York~200K0.97×
30Texas~300K0.95×
31Iowa~30K0.95×
32Indiana~60K0.93×
33Alabama~40K0.91×
34Idaho~20K0.91×
35Kentucky~40K0.90×
36West Virginia~10K0.90×
37Minnesota~40K0.89×
38Nevada~30K0.89×
39Washington, District of Columbia~9K0.89×
40South Dakota~7K0.89×
41Oklahoma~30K0.88×
42Arkansas~20K0.85×
43Montana~8K0.82×
44Alaska~6K0.82×
45Michigan~70K0.81×
46Mississippi~20K0.81×
47North Dakota~6K0.81×
48New Mexico~10K0.79×
49Utah~20K0.74×
50Hawaii~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Edmunds (company), United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edmunds (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edmunds (company) audience
#·InterestCategoryAffinity×
01Nissan RogueCars & Mobility11.92×
02There Will Be BloodMovies & TV11.92×
03Ford EscapeCars & Mobility11.92×
04Nissan PathfinderCars & Mobility11.92×
05CarGurusCars & Mobility9.67×
06Kelley Blue BookMovies & TV5.30×
07Kia MotorsCars & Mobility5.21×
08CarMaxCars & Mobility4.87×
09City BankBusiness & Career4.83×
10Used carCars & Mobility4.69×
11HatchbackCars & Mobility4.58×
12Compact carCars & Mobility4.47×
13Discount TireShopping4.23×
14LexusCars & Mobility4.16×
15HyundaiCars & Mobility3.94×
16Car dealershipCars & Mobility3.52×
17CarvanaCars & Mobility3.36×
18Solar energyHome & Garden2.89×
19AutoZoneCars & Mobility2.66×
20SUVsCars & Mobility2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edmunds (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edmunds (company) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Quality AwarenessPREMIUM1.71×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edmunds (company) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
CreativityOPEN0.73×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Edmunds (company)'s target market in United States?

Edmunds (company)'s target market in United States covers an estimated 3,368,031 people, concentrated in California and Texas.

02

What is the gender split and age of Edmunds (company) customers?

19.3% of the Edmunds (company) audience are female, 80.7% are male, with an average age of 40.7 years.

03

Which brands do Edmunds (company) fans like most?

Edmunds (company) fans show strongest brand affinity for CarGurus (9.67×), Used car (4.69×), and CarMax (4.87×) over the country average.

04

Where do Edmunds (company) fans live in United States?

Edmunds (company) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Edmunds (company) fans also like?

Beyond Edmunds (company) itself, the audience over-indexes on Used car (4.69×), CarMax (4.87×), Nissan Rogue (11.92×), and Kelley Blue Book (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edmunds (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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