Edmunds (company) Audience in United States

Edmunds (company) has an estimated audience of 3,354,559 people in United States. 19.3% are female, 80.7% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, Autism Awareness.

The average Edmunds (company) fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Edmunds (company) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Edmunds (company) fans

Demographic split for Edmunds (company) audience in United States
MetricValue
Female19.3%
Male80.7%
Average age40.7
Estimated audience size3,354,559

Audience persona

The typical Edmunds (company) fan in United States is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Edmunds (company) in United States
RegionReachAffinity
California429,3201.16×
Texas291,7481.01×
Florida259,2951.14×
New York188,7341.01×
Pennsylvania129,7091.15×
Illinois123,4961.11×
North Carolina113,9331.13×
Ohio113,4701.1×
New Jersey110,1451.29×
Georgia107,8721.04×
Virginia103,4461.27×
Massachusetts87,0121.32×
Arizona76,0701.11×
Michigan73,0240.83×
Washington69,6561.04×
Maryland68,6181.19×
Tennessee67,8091.01×
Missouri66,1651.22×
South Carolina58,3051.16×
Indiana56,6850.92×
Colorado53,5371.01×
Wisconsin49,9360.99×
Minnesota43,9060.91×
Louisiana41,5510.96×
Connecticut41,3331.23×
Alabama40,6920.87×
Oregon39,7821.03×
Kentucky37,1830.88×
Oklahoma31,5790.85×
Nevada30,8650.95×
Kansas26,9741.02×
Iowa25,2550.91×
Arkansas22,4880.81×
Utah21,9810.73×
New Hampshire20,5301.55×
Nebraska19,9951.19×
Mississippi19,6670.71×
Idaho14,9190.89×
Maine14,3801.2×
West Virginia13,0210.83×
New Mexico12,5150.74×
Rhode Island11,0421.03×
Washington, District of Columbia10,0621×
Delaware9,5831.04×
Hawaii9,4770.66×
Vermont7,2121.22×
Montana6,9100.74×
South Dakota6,1540.79×
Alaska5,2400.73×
North Dakota4,7150.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmunds (company) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
CarGurus33.95×Cars & Mobility
Capital One5.96×Business & Career
Google Maps5.33×Internet & Social Media
Autism Awareness11.92×Health
Diabetes mellitus awareness8.03×Health
Aaron Rodgers6.78×Sports
CarMax6.19×Cars & Mobility
Used car4.96×Cars & Mobility
Enterprise Rent-A-Car6.09×Cars & Mobility
Honda Accord14.47×Cars & Mobility
Kelley Blue Book7.05×Movies & TV
Singer-songwriter3.71×Music & Radio
Microblogging8.18×Technology & Electronics
Indeed.com3.62×Business & Career
AutoZone3.29×Cars & Mobility
Income tax8.57×Business & Career
Circle K4.84×Shopping
Hyundai Elantra14.42×Cars & Mobility
Bruce Willis4.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmunds (company) audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.3
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.15
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Edmunds (company)
CountryShare
United States85.1%
China3.6%
United Kingdom0.9%

See Edmunds (company) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Edmunds (company) have in United States?

Edmunds (company) has an estimated audience of 3,354,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Edmunds (company) fans?

19.3% of Edmunds (company) fans are female, 80.7% are male, with an average age of 40.7 years.

Which brands do Edmunds (company) fans like most?

Edmunds (company) fans show strongest brand affinity for Finnair (675×), CarGurus (33.95×), and Capital One (5.96×) over the country average.

Where do Edmunds (company) fans live in United States?

Edmunds (company) fans in United States are most concentrated in California (reach 429,320), Texas (reach 291,748), and Florida (reach 259,295). These three regions account for the largest share of the active audience.

What other brands do Edmunds (company) fans also like?

Beyond Edmunds (company) itself, the audience over-indexes on CarGurus (33.95×), Capital One (5.96×), Google Maps (5.33×), and Autism Awareness (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmunds (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.