Edmunds (company) Audience in United States

Edmunds (company) logo

Edmunds (company) has an estimated audience of 3,354,559 people in United States. 19.3% are female, 80.7% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hipster, Hammock camping, MK, GILT.

The average Edmunds (company) fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hipster, Hammock camping, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Edmunds (company) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Edmunds (company) fans

Demographic split for Edmunds (company) audience in United States
MetricValue
Female19.3%
Male80.7%
Average age40.7
Estimated audience size3,354,559

Audience persona

The typical Edmunds (company) fan in United States is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Edmunds (company) in United States
RegionReachAffinity
California429,3201.16×
Texas291,7481.01×
Florida259,2951.14×
New York188,7341.01×
Pennsylvania129,7091.15×
Illinois123,4961.11×
North Carolina113,9331.13×
Ohio113,4701.1×
New Jersey110,1451.29×
Georgia107,8721.04×
Virginia103,4461.27×
Massachusetts87,0121.32×
Arizona76,0701.11×
Michigan73,0240.83×
Washington69,6561.04×
Maryland68,6181.19×
Tennessee67,8091.01×
Missouri66,1651.22×
South Carolina58,3051.16×
Indiana56,6850.92×
Colorado53,5371.01×
Wisconsin49,9360.99×
Minnesota43,9060.91×
Louisiana41,5510.96×
Connecticut41,3331.23×
Alabama40,6920.87×
Oregon39,7821.03×
Kentucky37,1830.88×
Oklahoma31,5790.85×
Nevada30,8650.95×
Kansas26,9741.02×
Iowa25,2550.91×
Arkansas22,4880.81×
Utah21,9810.73×
New Hampshire20,5301.55×
Nebraska19,9951.19×
Mississippi19,6670.71×
Idaho14,9190.89×
Maine14,3801.2×
West Virginia13,0210.83×
New Mexico12,5150.74×
Rhode Island11,0421.03×
Washington, District of Columbia10,0621×
Delaware9,5831.04×
Hawaii9,4770.66×
Vermont7,2121.22×
Montana6,9100.74×
South Dakota6,1540.79×
Alaska5,2400.73×
North Dakota4,7150.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmunds (company) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hipster14.47×Politics & Society
Hammock camping10.35×Travel & Leisure
MK4.47×Music & Radio
GILT11.92×Shopping
Leverage (TV series)5.6×Movies & TV
Northrop Grumman5.26×Business & Career
Israel1.51×Travel & Leisure
Hog Hunting2.4×Sports
Israeli cuisine6.34×Food & Beverages
Governor of Michigan4.82×Politics & Society
Title Nine6.52×Fashion & Accessoires
N1 road (South Africa)2.4×Travel & Leisure
Vocal harmony2.57×Music & Radio
Wok3.57×Food & Beverages
Grinch2.09×Movies & TV
Academy Award for Best Visual Effects6.5×Movies & TV
Wikia1.72×Internet & Social Media
edureka18.4×Business & Career
The Tree of Life (film)5.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmunds (company) audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.3
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.15
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Edmunds (company)
CountryShare
United States85.1%
China3.6%
United Kingdom0.9%

See Edmunds (company) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Edmunds (company) have in United States?

Edmunds (company) has an estimated audience of 3,354,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Edmunds (company) fans?

19.3% of Edmunds (company) fans are female, 80.7% are male, with an average age of 40.7 years.

Which brands do Edmunds (company) fans like most?

Edmunds (company) fans show strongest brand affinity for Keene, New Hampshire (675×), Hipster (14.47×), and Hammock camping (10.35×) over the country average.

Where do Edmunds (company) fans live in United States?

Edmunds (company) fans in United States are most concentrated in California (reach 429,320), Texas (reach 291,748), and Florida (reach 259,295). These three regions account for the largest share of the active audience.

What other brands do Edmunds (company) fans also like?

Beyond Edmunds (company) itself, the audience over-indexes on Hipster (14.47×), Hammock camping (10.35×), MK (4.47×), and GILT (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmunds (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.