Effy Jewelry Audience in United States

Effy Jewelry logo

Effy Jewelry has an estimated audience of 343,965 people in United States. 75.7% are female, 24.3% are male, average age 39.1. Top regions: Florida, California, New York. Top brand affinities: Home equity, Historic site, Vocal harmony, Fairy godmother, Grinch.

The average Effy Jewelry fan in United States is 39.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Home equity, Historic site, Vocal harmony, with strongest over-indexing on Home equity (3.37× the country average). Demographically, the Effy Jewelry audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Effy Jewelry fans

Demographic split for Effy Jewelry audience in United States
MetricValue
Female75.7%
Male24.3%
Average age39.1
Estimated audience size343,965

Audience persona

The typical Effy Jewelry fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Effy Jewelry in United States
RegionReachAffinity
Florida62,5642.69×
California40,4601.07×
New York36,6421.91×
Texas30,2461.02×
New Jersey12,9981.49×
Georgia12,4951.18×
North Carolina11,0281.07×
Pennsylvania10,4830.91×
Illinois10,0760.88×
Virginia8,2580.99×
Ohio7,9640.75×
Washington7,8011.13×
Michigan7,3930.82×
South Carolina6,7571.31×
Massachusetts6,2970.93×
Tennessee6,2500.91×
Maryland6,0001.01×
Arizona5,8980.84×
Alaska5,0496.86×
Louisiana4,8341.09×
Alabama4,8321.01×
Indiana4,2100.67×
Missouri4,0260.73×
Connecticut3,8091.1×
Colorado3,6230.67×
Minnesota3,4660.7×
Nevada3,4351.03×
Wisconsin3,1150.6×
Kentucky2,9100.67×
Mississippi2,7390.97×
Oregon2,7150.69×
Oklahoma2,6800.7×
Hawaii2,5691.74×
Arkansas2,3230.82×
Utah1,7130.56×
Kansas1,5610.58×
Iowa1,4920.53×
West Virginia1,2450.78×
New Hampshire1,0820.8×
Idaho9700.56×
New Mexico9530.55×
Delaware9030.95×
Rhode Island8720.8×
Maine8450.69×
Nebraska8290.48×
Washington, District of Columbia7230.7×
North Dakota3530.5×
Montana3380.35×
South Dakota3240.41×
Vermont2770.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Effy Jewelry audience
BrandAffinityCategory
Home equity3.37×Home & Garden
Historic site6.5×Arts & Culture
Vocal harmony5.94×Music & Radio
Fairy godmother7.48×Literature
Grinch3.98×Movies & TV
Tierra Cali7.3×Travel & Leisure
Ayrton Senna9.56×Sports
Mothercare3.06×Kids & Family
Hipster7.9×Politics & Society
Sub Zero (Official)7.56×Literature
Mathcore5.75×Music & Radio
Pillow1.51×Home & Garden
JDSU2.11×Business & Career
Gary Clark, Jr.9.15×Music & Radio
New York Harbor8.14×Travel & Leisure
Hardik Pandya9.17×Sports
Goop3.15×Internet & Social Media
Women's empowerment2.42×Politics & Society
Sonic hedgehog8.7×Games
PBS Kids Go!10.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Effy Jewelry audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Design AffinityPREMIUM2.11
IndulgenceJOY1.73
SustainabilityBALANCE1.68
Quality AwarenessPREMIUM1.64
CreativityOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Effy Jewelry
CountryShare
United States65.5%
Canada6.0%
United Kingdom5.0%

See Effy Jewelry audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Effy Jewelry have in United States?

Effy Jewelry has an estimated audience of 343,965 people in United States, concentrated in Florida and California.

What is the gender split and age of Effy Jewelry fans?

75.7% of Effy Jewelry fans are female, 24.3% are male, with an average age of 39.1 years.

Which brands do Effy Jewelry fans like most?

Effy Jewelry fans show strongest brand affinity for Home equity (3.37×), Historic site (6.5×), and Vocal harmony (5.94×) over the country average.

Where do Effy Jewelry fans live in United States?

Effy Jewelry fans in United States are most concentrated in Florida (reach 62,564), California (reach 40,460), and New York (reach 36,642). These three regions account for the largest share of the active audience.

What other brands do Effy Jewelry fans also like?

Beyond Effy Jewelry itself, the audience over-indexes on Historic site (6.5×), Vocal harmony (5.94×), Fairy godmother (7.48×), and Grinch (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Effy Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.