Rascasse Audience Intelligence

Effy Jewelry Target Market in United States

A data profile of the people who buy, follow and care about Effy Jewelry in United States — modelled from more than twelve digital signal sources. Effy Jewelry has an estimated audience of 351,381 people in United States.

#35among Jewelry in United States#4604among Brand in United States#1499in Fashion & Accessoires

The average Effy Jewelry fan in United States is 39.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Cyndi Lauper, Google Earth, Charli XCX, with strongest over-indexing on Cyndi Lauper (39.44× the country average).

Demographically, the Effy Jewelry audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Effy Jewelry fan in United States is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Cyndi Lauper.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Effy Jewelry profile in United States.

Audience size
351K
in United States
Gender
75.7%♀
24.3% male
Age
39.1
average years
Country rank
#44527
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Effy Jewelry

75.7% are female, 24.3% are male, average age 39.1.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Effy Jewelry audience in United States
MetricValue
Female75.7%
Male24.3%
Average age39.1
Estimated audience size351,381
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Effy Jewelry audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

67.2%

of the worldwide Effy Jewelry audience comes from United States.

Worldwide audience distribution share by country for Effy Jewelry
CountryShare
United States67.2%
United Kingdom5.0%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Effy Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Effy Jewelry customers by region in United States
#RegionReachAffinity×
01Alaska~8K10.29×
02Florida~60K2.50×
03New York~30K1.66×
04Hawaii~2K1.61×
05New Jersey~10K1.33×
06South Carolina~6K1.18×
07Georgia~10K1.04×
08Louisiana~5K1.04×
09Connecticut~4K1.02×
10Nevada~3K0.97×
11North Carolina~10K0.96×
12Washington~7K0.96×
13Delaware<1K0.96×
14Alabama~5K0.95×
15Mississippi~3K0.93×
16Texas~30K0.92×
17Maryland~5K0.92×
18California~30K0.91×
19Virginia~8K0.90×
20Massachusetts~6K0.87×
21Tennessee~6K0.84×
22Arkansas~2K0.84×
23New Hampshire~1K0.84×
24Rhode Island<1K0.84×
25Pennsylvania~9K0.82×
26West Virginia~1K0.82×
27Arizona~6K0.81×
28Maine<1K0.79×
29North Dakota<1K0.79×
30Vermont<1K0.79×
31Illinois~9K0.77×
32South Dakota<1K0.76×
33Washington, District of Columbia<1K0.75×
34Michigan~7K0.73×
35Montana<1K0.73×
36Oklahoma~3K0.72×
37Kentucky~3K0.71×
38Ohio~7K0.69×
39Idaho~1K0.69×
40Missouri~4K0.68×
41New Mexico~1K0.68×
42Oregon~3K0.67×
43Minnesota~3K0.66×
44Kansas~2K0.65×
45Nebraska~1K0.65×
46Indiana~4K0.64×
47Colorado~3K0.64×
48Iowa~2K0.62×
49Wisconsin~3K0.61×
50Utah~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Effy Jewelry, United States
0.61×1.00×10.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Effy Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Effy Jewelry audience
#·InterestCategoryAffinity×
01Kleinfeld BridalFashion & Accessoires75.05×
02Irina ShaykFashion & Accessoires56.71×
03Cyndi LauperMusic & Radio39.44×
04Gustav KlimtArts & Culture38.88×
05Charli XCXMusic & Radio34.15×
06Google EarthInternet & Social Media24.33×
07BaubleBarShopping21.54×
08MeijerShopping12.78×
09Channing TatumMovies & TV11.38×
10QVCMovies & TV10.00×
11Jake GyllenhaalMovies & TV8.46×
12Kay JewelersFashion & Accessoires7.28×
13Cracker Barrel Old Country StoreFood & Beverages6.35×
14Discount storesShopping5.71×
15FedExBusiness & Career5.04×
16Popeyes Louisiana KitchenFood & Beverages4.62×
17Dollar TreeShopping3.71×
18Shopping mallsShopping3.26×
19Mortgage loansBusiness & Career3.11×
20PinterestInternet & Social Media2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Effy Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Effy Jewelry audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.85×
Convenience OrientationPREMIUM2.39×
Price SensitivityPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Effy Jewelry audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Risk AppetiteTHRILL0.60×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Effy Jewelry's target market in United States?

Effy Jewelry's target market in United States covers an estimated 351,381 people, concentrated in Florida and California.

02

What is the gender split and age of Effy Jewelry customers?

75.7% of the Effy Jewelry audience are female, 24.3% are male, with an average age of 39.1 years.

03

Which brands do Effy Jewelry fans like most?

Effy Jewelry fans show strongest brand affinity for Cyndi Lauper (39.44×), Google Earth (24.33×), and Charli XCX (34.15×) over the country average.

04

Where do Effy Jewelry fans live in United States?

Effy Jewelry fans in United States are most concentrated in Florida (reach ~60K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Effy Jewelry fans also like?

Beyond Effy Jewelry itself, the audience over-indexes on Google Earth (24.33×), Charli XCX (34.15×), Irina Shayk (56.71×), and Meijer (12.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Effy Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Effy Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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